Ben Settle

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

Double Your Sales With Email

World Leader In Email Copywriting Education is Giving AwayTips For Doubling Sales With Email Right Now

Use the form below to open his daily email tips and a free digital copy of the prestigious $97/month “Email Players” newsletter…

Your Daily Email Addiction

Filed under: Email Marketing

True story:

Once upon a time, while doing a special email training, the host demanded to know why I tell people to shame their markets in their emails when it makes sense. He asked this because (admittedly) I am a big fan of shaming. Shaming has worked for thousands of years. It didn’t stop working because millennials who live in their moms’ basements, coddled from the world, declare it doesn’t.

So yes, I believe in shaming.

But I don’t believe in shaming people like people think I do.

I do my shaming in a secret way people buy from.

A way that not only has multiplied my sales many times over, but I believe can work for anyone, in any market, selling most any kind of product or service. It works even in markets where people think shaming doesn’t work (like weight loss), where I used it to convert over 40% of a list into buyers.

And guess ye what?

I reveal this shamelessly profitable way of using shame in the September “Email Players” issue.

But I’m sending it to the printer tonight.

Once I do that, it’ll be shamefully too late to get it.

To get this secret of ethical shaming method, hit the shameless link below:

Ben Settle

Filed under: Email Marketing

The pitch inside this email is as obnoxiously blatant as it comes

Today’s the deadline to get your hot, sticky hands on the September “Email Players” issue.

Here’s what’s inside:

  • One of the world’s greatest sales trainer’s secret for creating 100% believability and trust in everything you say.
  • A secret way to “open up” your prospect’s mind in your emails and ads to want to hear more about whatever you want to sell them.
  • How a brand spanking new college grad wrote one of the most effective ads in history. (And how to apply everything she did to your emails.)
  • What to do to your headlines and subject lines to make them virtually impossible not to read and respond to.
  • When trying to be entertaining in emails can not only backfire on you, but potentially bring your entire business crashing down!
  • A subject template skeptical prospects (who make up anywhere from 2 – 5 times more people than the hyper buyers) love to read and respond to.
  • How to sell artwork, music, and other non-informational and exotic products via email.
  • Why if you have a membership site having “locked” content inside it is almost certainly destroying your sales.
  • And lots more…

Including, a bonus “Ravings of an Ad Man” training revealing how to explode your sales by (gasp! Oh noes!) “tastefully shaming” your market. (Doing shaming in this secret way works so astonishingly well, it’s almost criminal so few marketers do it.)

Anyway, today’s the deadline to get this issue.

After I send it into the printer later on today, it’s too late.

Here’s the jolly ol’ link:

Ben Settle

Filed under: Email Marketing

One of the things I do that is almost 180 degrees opposite of just about everyone else is, I don’t lie to my list.

And I’m not talking just about claims.

I’m talking about telling them whatever problem they are dealing with is not their fault.

Especially, when it demonstrably and provably is their fault.

Take the weight loss market, for example.

When I partnered in a company in that niche a few years back, the stats and traffic guy Jim Yaghi told me my emails and sales letters converted over 40% of the list into some kind of buyer. It was probably a lot more than that, in fact, because we sold Kindle books, too.

And, I believe we did so well because I refused to lie to them.

I did not say:

“It’s not your fault you are overweight! Big pharma, big food, and big media have been conspiring to make you unhealthy your entire life … !” and then go into the usual pitch with benefits and claims.

I could have done that.

Everyone else in that market does.

But, it’s fundamentally dishonest.

Of course it’s their fault. If they are a functioning, thinking, responsible adult (the only kind of customers I care to have), then it is their fault. Whether it’s from overeating, following the wrong advice, not dealing with past abuse so they can heal (a disturbingly common reason for this particular problem nobody wants to talk about because too nice), not exercising, not avoiding sugar, drinking all the time, not having their hormones tested and then working towards fixing that, or whatever it is, it is their fault.

Or, they should at least take responsibility for it, either way.

How is me lying to them going to help them?

How is lying to them going to fix the problem?

How is lying to them going to make them want to buy anything else after that?

How is lying to them going to make a long-term change in their lives?


It’s not.

All lying to them will do is maybe get a one time sale, which they will do nothing with, as they flit off to the next solution which anyone who sells in weight loss knows is what most people do.

Thus, I told them the truth.

And, made them take responsibility, which made them ready to receive my sales pitch.

But, I did it in a very special way.

(I did not literally say, “it’s your fault! sac up!”)

Instead, I used a way that works far better than lying to people not only in weight loss, but in this market (i.e. selling to you), and every other market, when it makes sense to do it.

A way hardly anyone has the sac to do.

But, that not only makes sales, but makes better customers.

Anyway, I talk about this in a bonus lesson stuffed inside the September “Email Players” issue.

To subscribe before the deadline to get it, go here:

Ben Settle

Filed under: Email Marketing

One of my favorite Donald Trump email lessons:

A few years back, the media interviewed Trump and the topic of a super model he dated came up, to which Trump said she was “No longer a 10.”

When the media asked for her response?

Incoherent babble.

She was clearly rattled, and it got her upset emotionally — despite the fact he was now a mother of 4 and well past her modeling days and it shouldn’t really have mattered what Trump said or thought.

But it did matter.

And, it mattered because Trump tapped into one of her insecurities.

With one measly sentence.

And guess what?

This tapping into insecurities in a headline or subject line is one of the best ways ever invented for getting people to not only read your ads and emails, but give them their undivided attention.

And guess what else?

In the September “Email Players” issue I show and analyze a great example of this.

It’s right smack dab on page 2.

And, it’s a doozy of way to use, too.

But I’m sending this issue to the printer early this month.

(Tomorrow is the deadline.)

So make sure you are subscribed today to get it in time:

Ben Settle

Filed under: Email Marketing

One thing you can sell via email a lot of people don’t realize can be done is music on podcasts. Or, even if they believe it can be done, don’t really know how to do it.

Thus, this question that rolled in:

My friends tell me there is no written content I could create to sell our music podcast via email.

I’m fairly certain they are wrong but I can’t figure out how yet.

Note that I’m not asking you to tell me *what* you would write to subscribers of the email list. Rather I just want to know: Can you think of a couple ways off the top of your head that would allow an email marketer to market a podcast?

Survey says —


It can be done.

And, it can be done rather in the same manner one of the world’s greatest copywriters once sold music via direct response. In this case, the copywriter had to sell a bunch of records (this was back in the day when people bought records, but it applies just as much, if not more to digital music). And, after he finished panicking at his assignment since he had only sold information until then, he used the secret found on pages 13 & 14 in the September “Email Players” issue.

And the rest was history.

Yes, I will tell you who this copywriter was in the September issue.

And, yes, what he did doesn’t just apply to music.

I use it to sell everything (information, non-information, physical products, supplements, and everything and anything else I’ve ever sold) I sell, and you can, too.

You just have to know the ins-and-outs of this “secret.”

(Which isn’t really all that much a secret, but it might as well be so few do it.)

You can read all about it in the September issue.

That is, if you are subscribed before the deadline in a couple days.

Here’s the link:

Ben Settle

Filed under: Email Marketing

Following won’t do most people reading this a lick of good. But, if you have a membership site or plan to have one, you might find the following useful, profitable, and doable.

Here’s the scoop:

A few months ago, I told my “Email Players” subscribers about how much higher my overall sales went after I stopped offering the “Email Players” back issue catalog for sale each month.

The tl;dr version is:

I tested the “sell one thing at a time” principle of direct response late in 2017.

And, I found my sales go up anywhere from 5 to 10 (and, sometimes, even higher) times what they were. In other words, I started including only one ad for one product with each issue, instead of a catalog of 80+ back issues, plus other products advertised in the back that I used to. Anyway, not long after that, I got to talking to one of my “Email Players” about this for her membership site.

“How does this apply to MY situation, Mr. elBenbo?” she asked.

In her case, she has “locked” content in her site.

That means, you can see that her other products exist inside her paid membership site, but you can’t access them without paying. I told her I thought that was an awful idea, even though everyone and their sister does it.

Then, I told her a much better way.

A way based on how I increased my sales so much with print.

A way that, yes, I reveal in the September “Email Players” issue.

It’s going to the printer earlier this month than usual.

Which means, time is almost up.

To get in before the deadline, go here:

Ben Settle

Filed under: Email Marketing

The subject line skeptics love to read and respond to

One of the most profitable things I ever done learned was from the great Ken McCarthy (founding father of internet marketing as we all know it) in his copywriting course:

  • The vast majority of people will never buy from direct response.
  • About 5% of people will buy everything
  • Another 10% – to 25% will need to be sold — and are the skeptics

Now, I’m no math jeenius.

But, it seems to me there are 2-5 times more skeptical buyers than hyper buyers. And if I can get those (I do), I will have not only more customers to sell to, but a much higher quality of customers to sell to.

The point?

This is why subject lines that appeal to skeptics can be so profitable.

And, a little while back your pal elBenbo fried up a subject line that worked like crazy to draw the skeptics into my email.

It’s also a subject line that is easily templated.

i.e. you can “adapt” it to just about any market.

And you know what?

I have included this subject line, along with many examples of how it can be adapted on pages 10 & 11 in the upcoming September “Email Players” issue, which I am going to be sending to the printer a few days earlier this month than usual.

That means time’s short to get this.

Subscriber here today to make sure you are in in time:

Ben Settle

Filed under: Email Marketing

“Email Players” subscriber Blas Carrasco checks in:

(Responding to an email I once sent showing how it took 2k+ daily emails to make a sale to a particular customer)

This email made me take a look and get a rough time estimate as to how long I’ve been getting emails from you. 

Approximately 170-180 emails total.  Which roughly equates to 5 months.  

So, what did I do in those 5 months, in regards to the “Ben Settle World of Email Wizardry”?

1) I bought your Villains book and Big Book of Business.  

2) Studied your emails best I could not knowing much about your system

3) Watched youtube videos of your interviews, podcasts, and presentations

4) Listened to your podcast from the beginning

Then BAM! After getting an email I finally said, “enough is enough…it’s time to shit or get off the pot”.

Once I signed up for Email Players I got my Playbook and DVD in the mail and consumed them both and started implementing.  It also was one of the deciding factors, along with other influences, in me moving forward with my new business idea.  

You not only infotain us through these emails, but you inspire, and influence.  Bottom line your emails resonated with me.  I can’t wait for my first issue.

Thank you Ben!

It’s my genuine pleasure, Mr. Carrasco.

The Ben Settle School of Email Wizardy is sometimes more bizarre than Hogwarts, and a whole helluva lot more profitable. And it’s also my pleasure to watch my boys and ghouls rise to the top of their niches, have everyone try (and fail) to copy them, and make start building a bigger, more predictable, and more stable income.

It’s what I teach each month in “Email Players”.

And, it’s what I can teach you, too, if you have the right attitude and implement.

The September issue goes to the printer in a few short days.

It’s loaded with ways to make your emails more responsive.

To get in before the deadline, go here tonight:

Ben Settle

Filed under: Email Marketing

Email Players” subscriber A.M. once asked:

(I don’t know if he wants me to reveal his name…)

Just ordered The Email Players Newsletter because I heard great stuff about it. You ‘free’ newsletter after signing up helped me a lot. Just your tip of emailing ones a day (instead of my modest ones a week) made me an extra 10K WITHIN A MONTH.

So… I’ve seen the light after that and ordered your shit immediatly. Just the ’email every day’ tip paid for 10 years worth of Email Players Newsletter (please don’t die on me in the meantime).

Anyway, in your intro email, you granted us access to your precious time.

My question:

I’m in the ‘reverse diabetes type 2 with nutrition’ niche. I was wondering if I should write emails in the ‘fun and playful’ way you to it or should it be more ‘serious’?

I’m finding it hard to find the right voice for this audience. The never complain when I’m playful and ‘on the edge’. But that doesn’t mean they like it either.

The majority of our visitors are 45+ years old.

25% even above 65 years.

Anyway, my answer to this oft-asked question is in the September issue.

In some ways, it’s amongst the most important information I’ve ever shared. Especially for people who blindly copy what I do without context, or bothering to ask a question such as the one above which may very well have saved him from killing his own business.

But, a word of warning:

The deadline to get the September issue looms.

I have to get it to the printer a bit earlier this month.

So, if you want in, get you some here while you still can:

Ben Settle

Filed under: Email Marketing

Earlier this year, “Email Players” subscriber Lauren Hazel tagged me in a Facebook post linking to an interview with a chick wanting to be a junior copywriter.

This brand spanking newbie wrote one of the best ads you’ll ever see.

What makes the ad so powerful?

Well, for one, I am pretty sure it got her any pick of jobs she wanted.

It was literally (I use that word literally) impossible not to read.

And, it got her quite a bit of media.

The reasons why?

Well, it’s not because it was the best “written” ad every wrote. It was because of the many persuasion and marketing principles embedded within that can make anyone (newbie or seasoned pro) a better copywriter, a better email marketer, and, yes, a richer business person.

Which brings me to the September “Email Players” issue.

First, I reprint the ad in all its glory.

And secondly, I analyze it.

I pull out all the things anyone can easily incorporate into their advertising. And, no, it ain’t just the obvious “yeah, yeah, I-already-know-that-but-I’m-not-actually-doing-it-but-what-else-can-you-show-my-gooroo-fanboy-self???”

There’s a surprising amount of depth to this ad.

And, it’s all waiting for you in the September “Email Players” issue.

That is, if you’re subscribed in time, at least.

I’m sending it to the printer a few days earlier this month.

So if you want it, make sure you subscribe today, while you can still get it in time:

Ben Settle

Double Your Sales With Email

World Leader In Email Copywriting Education is Giving AwayTips For Doubling Sales With Email Right Now

Use the form below to open his daily email tips and a free digital copy of the prestigious $97/month “Email Players” newsletter…

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

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