The great Dan Kennedy has warned for decades — well before social media, email, YouTube, the rise of Google Monster, and everything else people in marketing rely on — the number 1 is the most dangerous number in business.
In other words:
Relying on any one thing to keep your business operational.
For example, one single way to get leads. (Facebook, SEO, AdWords, whatever.) One single way to collect money (ClickBank, PayPal, Stripe, etc). One way to communicate with your audience (Social media, YouTube, email, yada yada yada). One single vendor you deal with (Amazon, your printer, and so on).
Anyway, I bring this up for two reasons:
1. Alex Jones being “Thanos’d”
By that I mean, multiple big tech companies banned him in the same 24-hour period — including Apple, Facebook, Youtube, Spotify, and even MailChimp. I also heard through the snowflake vine now many of Twitter’s employees are whining about why Twitter hasn’t yet banned him. And, there is chatter about how they may change their TOS and even start going after people for what they say “off platform”…
Anyone right-of-center politically is insane for relying on social media.
Or any platform, for that matter.
Yes, including email — Gmail could easily “Thanos” my emails if they wanted, as could my email broadcasting company my account, which is why I back up my lists regularly, and why you should, too.
2. I was asked this question recently for an interview:
“Imagine you lost all your money and reputation overnight. What would you do tomorrow to make it all back?”
- I would find a hot market with lots of buyers.
- I’d create a pen name, and stay completely anonymous.
- I’d build an email list and create and/or find products to sell to that list using my email methods.
Frankly, if I could do it all over again, I’d have built a business based on complete anonymity, not even showing my face much less my real name, instead of putting myself out there (face, name, etc). But, it’s too late for that. Although, I do have some pen names in various niches I can morph into if needed.
Anyway, I don’t know if this adds to your life.
But, maybe it’ll sooth someone’s fears of being Thanos’d by the powers that be.
In the meantime:
In the meantime, here’s some free advice:
First, don’t rely on Facebook, Twitter, YouTube, or any other one platform.
This Dan Kennedy-esque wisdom is a good idea for anyone.
But, it’s even better advice for anyone politically right-of-center.
Facebook now wants your bank to share your info with them… and if you heard Zuckerberg’s hearings, you know how fast-and-loose they play with your info.
Secondly, Keep building your email list.
Another fun fact:
I hear Alex Jones added some 5+ million names to his list after being banned — which means he must have found a new email provider once Mailchimp dumped him. Something tells me, he will make more sales now than he did before, if he does email right. Especially if he does things my way (which he won’t but even if he doesn’t, he will still do well in my opinion…)
Finally, keep building your audience, brand, and sales.
Including collecting as much info from each customer as possible.
(Especially, their direct mail info.)
Thanos is looking for the Infinity Stones.
And, he’s gonna put that gauntlet on.
If you want to protect yourself from him wiping you out with half the other right-of-center marketers when he snaps his fingers on the whole universe and not just one entity like Alex Jones, the above is how to do it.
Check out my “Email Players” newsletter.
It won’t save you single-handedly from being Thanos’d.
But, it can help you make lots of sales.
Which will help you build a buyer’s list.
Which you can then sell to if you get wiped out later on.
Here’s the link: