Lately I’ve been digging in to a fighting system called:
Wing Chun Kung Fu
Of the few systems I’ve learned (or merely dabbled in), I like this the most — not just for the combat side of things, but because the philosophy behind it makes me better and sharper in other aspects of my life — including (hellz, especially) marketing. For example: one of the concepts it teaches is using less energy and movement, while striking harder, faster, and with more power. (Incidentally, the guy who trained my Sifu was once hooked up with sensors and his strike recorded 170 lbs of force. To give some context, it takes only 30 lbs of force to knock a man out… also, he did *8* of these strikes in just ONE second. I foresee fun times ahead for elBenbo getting his ass kicked in the dojo…)
Anyway, how does this apply to business?
Well, lemme give you an example.
I once had a chance to interview A-list copywriter Doug D’Anna.
And, he said something I have since dubbed:
“The Dog Cookie Secret”
We were talking about copywriting and offers.
“Ben, do you have a dog?”
“I bet if I was there I could get your dog to come to me faster than you.”
“Well, while you call your dog and manipulate it with tactics and tricks to get her to come to you, I’ll simply hold up her favorite dog cookie. Who do you think she’ll come to first?”
And so it is in email marketing, copywriting, etc.
It’s not about brute force manipulation, trickery, or natural ability. If you have that DUO (dull unpolished object) called message-to-market match, no hotshot copywriter’s verbal fireworks or chokeholds or hot new technology is gonna beat you — even if you’re a rank noob.
I once heard something I call “The Obama Secret.”
It’s not an email “trick” or tactic.
It’s purely mental/psychological.
And, if you use it in your emails, you will make a lot more sales, with a lot less effort, and in a lot less time, even if you’re new to email, struggle with writing, and find it all frustrating right now.
I first heard it from a guy who works for a 9+ figure business.
(Where his company uses it to make out like gangbusters.)
And, guess what?
I reveal this “Obama” secret in the April “Email Players” issue.
But, a warning for the goo-roo fanboys:
This Obama secret is NOT a bright shiny object (BSO).
It’s as DUO as it gets.
Almost TOO simple and obvious.
(Not 1 in 1000 marketers use it, and those who do, do it on accident.)
Thus, if you just got a boner at the thought of learning a “ninja” email technique, you’re gonna be sorely disappointed, my little fledgling. It’s neither a “new” concept, nor is it some super secret rockstar legendary gangsta thing. It’s simply a new way of looking at something that’s been around since the discovery of direct response marketing.
So no, it ain’t sexy.
But, if you want to make sales…
If you want to make those sales with less effort…
Impact your sales with the equivalent of a 170 lbs of force…
(So to speak)
Then methinks you’ll dig it.
This issue goes to the printer soon.
If you want it, subscribe today while it’s on your mind: