Ben Settle

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

Double Your Sales With Email

World Leader In Email Copywriting Education is Giving AwayTips For Doubling Sales With Email Right Now

Use the form below to open his daily email tips and a free digital copy of the prestigious $97/month “Email Players” newsletter…

Your Daily Email Addiction

Filed under: Email Marketing

Back in the late 90’s when I graduated college I immediately joined an mlm via a Kevin Trudeau (the guy in prison) infomercial. And, since I was in his downline I regularly got tapes each month of his motivational talks.

Most were actually pretty good.

He was a natural at that.

(And should have stuck with it.)

Anyway, one of the tapes I remember most was titled “Don’t Let Anyone Steal Your Dreams.” It was all about the so-called “dream stealers” out there — family, friends, co-workers, your big mouthed brother in law, bosses, and the list goes on.

People always trying to get you to give up and be miserable like them.

I could relate.

Had quite a few of ‘em in my life, too, laughing at my ambitions.

(Who’s laughing now, jackasses?)

It was a good tape for those long profit-less nights.

All of which got me to thinking recently.

You have a lot of “stealers” out there online, too. Including dream stealers (like the ones above), motivation stealers (like a comfortable job that pays just enough to keep you fat and happy), ambition stealers (like significant others who try to hoard all your time while you’re pursuing your goals), hard work stealers (like pretty much anyone hawking make muney on line by being lazy and without work products), common sense stealers (like IM gurus pushing complicated or backasswards theories like good will emails, etc).

All of these stealers be bad.

But, there is one GOOD kind of stealer out there.

And, I profess to be one:

“The excuse stealer”

Someone was telling me recently the reason I get a lot of people, uhm, displeased with me… is because I call them out on their bullshyt excuses. Take yesterday’s email about price never being the reason not to buy. People who carry the price excuse around like a child carries a safety banky around get very cranky when they hear that.

Same with any other excuses I see.

I call ‘em out.

I take an almost sadistic glee in doing so, too.

And you know what?

It ain’t gonna stop any time soon.

Anyway, hopefully you saw the big lesson here.

I’m not going to spell it out for you. In fact, I am hoping some loser who clings to their excuses complains that I didn’t give any “value” in this. Will make great fodder…

Onward to business:

The September “Email Players” issue deadline looms.

One of the tips inside is what I call the “severed-ear-in-the-forest” secret for making it near impossible for people to ignore your emails — yes, even if they hate your guts for stealing their excuses every day.

To get this issue in time go here today:

Ben Settle

I got inspired to watch one of my favorite movies again recently:

(yes I wrote about this not too long ago)

“The Wolf Of Wall Street”

And, while watching the scene where Jordan Belfort is training his rag-tag team of new salesmen there was something he said that can put a lot more sales (ethically, not the way he did it) in your hot, sticky little piggy bank using email. He was talking about objections people would have to buying their shady stocks.

His answer:

“The only real objection they have is they don’t trust you guys. And why should they trust you? I mean look at you, you’re a bunch of sleazy salesman right?!  So what do you say?”

Ah yes, the big question.

How do you get people to trust your righteous self?

Well, I have long believed that in emails, you shouldn’t have any objections or trust issues because you should be wise enough not to create them in the first place like most people do. What I mean by that is, coming out swinging pitching with benefits, claims, promises, etc.

All that does is create objections that you have to deal with.

What’s better?

Creating a rock-solid personal brand people either love or hate *before* they see anything to buy from you.

Meaning, if you have an offer someone wants, they already trust you.

You don’t have to goose around with manipulation tactics.

If you want to learn how to build a personal brand that is so strong people buy from you sight unseen, because they feel they truly know you (and in a way, they do, even if you’ve never met), and are 100% secure buying from you, even if you make claims that are hard to believe… then the best personal branders to study are NOT people on social media.

They’re good for a few laughs, maybe.

But, that’s about all.

No, study people who have world famous personal brands:

  • Walt Disney

  • Oprah Winfrey

  • Dr. Atkins

  • Stephen King

  • Thomas Kincaid (the painter)

  • Dennis Rodman

  • Hillary (and Bill) Clinton

  • Donald Trump

  • And, yes, my pal Jesus Christ.

You don’t have to *like* any of them.

You might even be given to hating some of them.

(I think a few of the above are giant turds, personally.)

But, chances are, hearing their names triggers an instant “ooh yeah!” or a “ugh, I can’t stand that person!” which is exactly how you know you have a strong personal brand. A brand you can get very quickly by, you guessed it, using email marketing.

Specifically, the way I teach in the September “Email Players” issue.

I show you how to use the above peoples’ branding principles in email.

It’s mucho powerful information.

But, there’s nothing fancy about it.

Nothing sexy, either.

It’s simply based on sound principled thought and the laws of human behavior.

Something lacking big time in the Internet marketing world.

Anyway, she goes to the printer soon.

Hop on the train her to get it in time:

Ben Settle

Filed under: Email Marketing

Something must have been in the water last week.

Multiple people wrote me telling me how much they wish they could join “Email Players” and learn how to write emails people look forward to reading and buying from but, you know, they couldn’t afford it.


I’ve said it before, I’ll say it again:

It’s never the money.


It’s about priorities.

It’s $3.23 per day.

People piss that out in Star-shmucks coffee each day.

And if you *really* think you can’t afford it, but insist you *really* want it, then here is all you do:

1. Cancel your cable/satellite TV

2. Stop eating out

Yes, it really is that simple.

For 99% of Americans at least, that would do the trick. And if the above still wouldn’t work for you… if you are so broke you’re living in a box on the street somewhere… then starting a biz’nid should be the last thing on your mind.

Get a job, Hoss, get your house in order.

Otherwise, don’t expect me to believe the “I can’t afford it” shtick.

You can, you just won’t.

And, realize the first step towards success is to stop lying to yourself.

All right.

Enough of this clacking.

If you’re ready to reach deep into your pockets to invest a whopping $3.23 per day, if you’re ready to ditch the excuses, and, even most importantly, if you’re ready to work (and if you’re not, please, don’t waste your money or time, only losers think they can get anything done without putting in the work — and we don’t cotton to losers ‘round here in elBenbo’s Lair), then here’s where to subscribe:

Next issue goes out in about a week.

Hurry if you want it in time…

Ben Settle

I decided to take this summer off from Wing Chun kung fu lessons.


Because I had a lot of traveling and launches and other work going on, it’s an entire day (3+ hours of driving to and from lessons to the Burgle, plus the two hours of instruction) lost each week, and I figured I would just go back after Labor Day for an entire 7 days straight of 2-3 hour lessons and get caught up, which I’ll be doing.

Anyway, all this got me to thinking:

There are a LOT of benefits to business people taking Wing Chun.

I can trace a significant amount of income (both income I would have lost otherwise, and also new income) as well as peace of mind to my Wing Chun journey over the past 1.5 years.

Here are just a few benefits for the biz’nid owner:

  • More calm under pressure — I think back to my house being burgled in the Burgle. Before Wing Chun I would have been a mushroom cloud layin’ mo’ fo’, with my short temper. But Sifu was amazed at how well I took it. Zero fear. No sense of being “violated” (hellz, I wish they would have tried coming back when I was there…) No going insane with anger, or rage, or anything like that. Just a clarity of thinking and what I had to do next, which resulted in a domino effect of relocating back to the beach, new projects, new products, and new income streams over the past 12 months.

  • More confidence in systems — The cool thing about Wing Chun is, the more I know about it, train it, and understand the principles, the less I fear any kind of confrontation. The system simply makes it so you have a very clear-cut agenda in any kind of fight — regardless of the threat. It has less to do with me than it has to do with the system I’m learning. It’s brilliantly simple and effective. I have no idea how the founders of this art figured this out, but physiologically, mentally, and emotionally, it’s the single most efficient form of combat I’ve ever seen (and I’ve seen many).

  • Clearer thinking — There is something that happens with your thinking after you’ve studied Wing Chun for a certain amount of time (and I suspect the handful of Wing Chun sifus I’ve exchanged emails with on my list would all agree with this) it changes the way you think. There is some kind of neurological change that happens as your body is forced to start working ambidextrously, your brain grows fresh new neural pathways, and there’s a reconditioning of your mental state. This translates directly to business in so many ways I could probably write an entire book on the subject.

  • More focus — My focus has probably tripled since learning Wing Chun. I used to have a very scatter-brained attention span. Something that worked for me when writing emails (if you can’t keep yourself engaged, how can you keep your reader engaged?) But overall in life and business, I enjoy a much higher level of focus than I used to pre-Wing Chun.

  • Better control over your emotions — I simply don’t get rattled as easily. I have far more patience and discipline and control over my emotions as a result of studying Wing Chun. Example: When my ex-copywriting apprentice and I parted ways a few months ago, it didn’t even phase me in the slightest. If anything, the sense of calm, and optimism and focus on my work (versus getting twisted up over any lingering bullshyt) was eerily unnatural to what I was used to in past relationships. It’s funny because actor Robert Downey Jr. says the same thing. He’s at the point in his Wing Chun where if a problem comes up, it’s not really a problem — just something you calmly deflect and defeat like any other opponent. It’s not something I can explain, you just have to experience it. But it’s pretty dayem cool to have this eerie sense of calm when SHTF.

  • Better health — Wing Chun saved my sifu’s life from cancer (according to him), and practicing it just 20 minutes per day has done wonders for my energy levels, my sense of well-being, and my reflexes, joints, muscles, and even the fascia in my wrists (which will help prevent or at least keep at bay things like arthritis later on, according to some smart folks I have asked about this).

  • A deeper appreciation of simplicity — One of my favorite quotes from Sifu is “It’s not how fast you are, it’s how quickly you get there” which is a foundational principle of traditional Wing Chun — I cannot tell you how much that ONE line of thought has revolutionized my thinking when it comes to sales and marketing.

Anyway, those are just a few of the benefits.

Some might say this is a sales pitch for Wing Chun.

And, you’d be right if you thought that.

My only regret is I didn’t find it earlier in life.

Somehow one of the top Wing Chun masters in the US is in the Burgle (his name is carved on the Shaolin Temple — but unlike a lot of people, he didn’t buy his spot, it was given to him out of his mastery of the art) so I still drive there once per week to learn at his righteous feet.

And you know what?

If you want the same benefits, I suggest you look into it, too.

Simply Google traditional Wing Chun (I don’t study modified Wing Chun, so can’t comment on it either way), which should get me some fun hate mail going by the politics I see in the Wing Chun community on YouTube…

All right.

Go thou and do likewise.

I like to think Wing Chun has affected my email copywriting, too.

And, has made my “Email Players” newsletter far more effective.

You can see for yourself here:

Ben Settle

Filed under: Email Marketing

An ex-spurt on social media (where else?) says about email frequency:

“No more than 2 (maybe 3) a week or I’ll unsubscribe fast. It comes across as desperate and too in-your-face in my opinion. #EmailChat”


Do people actually still believe this nonsense?

Once again, elBenbo has to get off his lazy bootay, get his lumberjack outfit on, and start chopping away all this misinformation using his righteous battle axe.

Actually, forget about that for a second.

I’m going to remain silent on this.

Instead, I’ll let one of the greatest ad men who ever lived Mr. Bruce Barton get this. Once upon a time, back when ol’ BB (who is the second “B” in the great BBDO ad agency, not exactly a social media queen, but still, he was pretty smart…) was doing radio addresses he told the story about Joseph and when he was second in command (only to Pharaoh himself) in Egypt.

What happened was this:

Joseph was “it.”

The head guy in charge.

Only the king was above him.

And, everyone knew who he was, submitted to him, and basically treated him like royalty — known about far and wide. A true “rock star” (using today’s goo-roo fanboy vernacular) through and through.

Nobody dared cross him.

Every single citizen knew who he was and loved him.

And, there was peace…

Then, Joseph croaked and joined the choir invisible. And, according to the great book of Exodus, it wasn’t all that long after that when a new king arose in Egypt “who knew Joseph not”, and all that prestige, respect, and world class branding vanished like a fart in the wind.


And, not long after that, Joseph’s entire family was enslaved!

That’s how fleeting a brand can be eliminated.

Anyway, Barton’s point?

Every day in the marketplace, new kings are arising, and unless you let them know how you da man day in, and day out, it won’t be long before they know you not, either, my little droogie.

So there you go.

Don’t let the new kings forget you.

Email every day.

Send them something they want to read and buy from.

And then, like during Joseph’s reign… there will be peace.

(For you and your happy customers.)

To learn my arcane email methods, so you can stay in front of your list day in an day out… without excuse, apology, or sounding like some kind of needy newbie who just got started in the make muney online niche (even though they haven’t made any muney online themselves), check out my “Email Players” newsletter.

It’ll set you straight.

And, you’ll wonder how you ever did biz’nid any other way.

The September issue goes to the printer soon.

Subscribeth ye here to getteth in time:

Ben Settle

Filed under: Email Marketing

Re: Last Sunday’s email

(Subject line was “ol’ blue balls elBenbo”)

Reader Irfan Merchant replies with:

Google is reporting a huge surge in search for the keyword “blue balls”.

Feeling happy for all the GFs who will read, say awwww and then proceed to make guys happy, at last.
Turns out, you are solving complex relationship issues with a marketing email.

Genius !

Email Marketing just works….

That’s what Yours Unruly does ’round here:

Saves the world (financial, business, and, yes, relationships) one email at a time.

It’s a (mostly) thankless job.

But, someone’s gotta do it…

Speaking of jobs:

The next “Email Players” issue has a bonus lesson featuring an extremely powerful email teaching from the great and esteemed Tellman Knudson — who I have been a fan of lo’ these many years, and had a chance to rap with him at a seminar back in April. He has figured out a way to do something the giant ad agency Leo Burnett has been doing for decades to create some of the most well-recognized brands in history and drive sales up through the roof for products that would be considered “commodities” and flat out boring.
Just imagine doing it with your righteous product…

Anyway, she’s going to the printer soon.

If you want in before it does, hop your bad self over here:

Ben Settle

Filed under: Email Marketing

One question that keeps flaring up again and again and again around here like a pack of hemorrhoids goes something like, “Ben! Help! I need more ideas on how to turn ordinary events in my day into emails!”


But, I have heard thy cries.

And, I shalt throweth out a bone:

Watch some Bill Burr comedy bits on YouTube. One recurring theme on there is stories about his father. And, specifically, how he and his brother used to get scared when he came home if they broke something or got in trouble — unlike the family sitcom dads who were always so understanding and nice, and who would sit you down to say he still loves you and give you a hug. If, for example, you broke a lamp by horsing around, Bill’s dad wasn’t understanding. He told you that you screwed up:

“What the fugk is WRONG with you? You’re an idiot! Weren’t you even paying attention?”

And then, somehow…

He’d make it about Bill’s mother!

Even though it had nothing to do with her — he’d always make some obscure connection back to her:

“It’s the same dam thing with your mother…!”


Anyway, that’s what you have to do.

You have to be like one of these old school dads with a hair trigger temper who finds some reason to blame his kid’s mother for everything that goes wrong in the house. You have to find connections that don’t exist to anyone but a keen-minded marketer looking to make a sale.

It takes practice.

It takes work.

And, it takes thinking.

But, once you do it enough, and get good at it, it’s almost automatic.

I am always showing examples of emails like this in “Email Players” — and the next issue also has a teaching it about how to take historical events and turn them into emails selling just about any kind of product you can imagine.

It’s a doozy of a teaching.

And, it’s waiting patiently for you in the September issue.

(Which goes to the printer in less than two weeks.)

Subscribe here to get it in time:

Ben Settle

Filed under: Email Marketing

One of my favorite novels is Charles Bukowski’s:


I’ve written about this book before — about a butt-ugly, alcoholic poet and writer in his 50’s and his adventures with a string of women who suddenly start floating into his life.

Really, it has no plot.

It’s just one adventure with a different woman after another.

But, there are certain characteristics (his desire to be left alone, introverted, enjoys his own company or hanging with just one person over the company of a bunch of people, etc) I share with the character Henry Chinaski (which is really just Charles Bukowski — it’s autobiographical) that make it so entertaining for me I’m on my 3rd read of it now and enjoying it even more than the first two times.

One of my favorite quotes is:

“The worst thing for a writer is to know another writer, and worse than that, to know a number of other writers. Like flies on the same turd.”

(I have found this particularly true amongst copywriters at times.)

And, another, that I just picked up on yesterday while reading it is:

“There’s no way I can stop writing, it’s a form of insanity.

The more I write, the more I realize how true that is.

No sane person thinks the way those of us who write every. single. day. do. The best writers (whether copywriters, email writers, bloggers, novelists, etc) all seem to have traits that make regular civilians (i.e. non writers) think we are a tad insane.

And you know what?

If someone casts elBenbo as an insane villain, then I’m gonna play the part well.

And, I do it by writing more.

More emails.

More copy.

More fiction.

More posts in my private Facebook group.

And the list goes on.

I’d rather be insane than boring and non-productive, just sitting around all day watching the telly, obsessed with the latest riots or race baiting on the shnooze, or, even worse, floating around with no mission or agenda in life, just existing (as the late Earl Nightingale said), like a starfish or amoeba.

Screw that sideways.

Writing THIS email has been immensely fun for me.

I had to write it.

That’s how my email methodology works.

I don’t teach hard writing.

I teach fun writing.

And, also, profitable writing.

If you want to tap into your inner insanity, you can join me and my fellow insane Email Players droogies here:

Ben Settle

Filed under: Email Marketing

I got an email yesterday from a bloke wanting me to talk more about “writing” and not so much mindset, marketing, persuasion, selling, yada yada yada.


As you wish, my little fledgling.

Here are some not-so-interesting (and kinda weird) writing habits I have.

Your milage may vary using them.

So, do with this info what you will:

  • I write my novels in bed

  • I often listen to the same song on a continuous loop while writing

  • I think way faster than I can type so my first drafts (of any writing — novels, emails, sales letters, and on on, and so forth) are unreadable and unintelligible to anyone but me

  • I’m paranoid about boring people

  • I’m even more paranoid about boring myself

  • I can write okay but I suck at spelling so I don’t worry about spelling words

  • I can speak okay but suck at pronunciation so I don’t worry about how I’m pronouncing words

  • To motivate myself I simply remember 99% of people aren’t willing to write an email designed to sell their product every day — they could if they wanted to (lame excuses notwithstanding), but they won’t, so there really is no competition

  • I am not afraid to use the pronoun “I” in my emails and copy…

That’s it for today.

To learn my wicked email ways, go here:

Ben Settle

Filed under: Email Marketing

It astounds me how many people resist my “pay yourself first” philosophy in terms of time.

(i.e. first hour of every day belongs to you — not clients, boss, etc)

But, it works.

And, no, it doesn’t just work for Yours Unruly.

The ever-persistent Ashley Gainer Lankford comments:

“When I was drowning as a single mom trying to freelance “around the baby” I took your advice to do my own business-building before anything else…and by the end of that year I’d tripled my monthly income. It’s what I tell all my freelancing moms now, but the resistance is a real beast. I get it, having lived in panic mode for a while. It’s hard to choose marketing over client work when all you can think about is whether or not you’ll have enough money to pay rent next week.”

What else need be said?

It works.

If your rationalization hamster is already spinning out a bevy of “I can’t because…” excuses, simply swap out “can’t” with “won’t” and at least you’ll know the only one in your way is you.

What’s not in your wallet?

Of course, I think the first hour should go to writing an email selling your product.

Want to revolutionize your sales?

Your profits?

Your lifestyle?

Start writing one email each morning (no skipping days) using my wicked ways, and assuming you have an offer people want, I don’t see how you can possibly not become more successful.

More info here:

Ben Settle

Double Your Sales With Email

World Leader In Email Copywriting Education is Giving AwayTips For Doubling Sales With Email Right Now

Use the form below to open his daily email tips and a free digital copy of the prestigious $97/month “Email Players” newsletter…

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

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