Let me tell you a story:

Back in the 1950′s the great ad man David Ogilvy who (for all I know) may have never even sent an email in his entire life… discovered a crazy effective way to help build your email list, make you stand out in overcrowded markets and, yes, increase your sales.

Plus, he did it without the Internet.

Without Google.

And, without “technology.”

What happened was, Mr. Ogilvy was hired to create advertising for Hathaway shirts. Originally, he did the standard (but brilliant) thing of putting a Hathaway shirt on on a worldly-looking dude in a rugged background. The same psychology that worked for Marlboro and, today, the Dos Equis Man.

He wanted to create a sense of ruggedness.

A feeling of “badassery.”

Nothing really “new” about it at the time.

But, what Ogilvy did to spice things up was put a cheap eyepatch on the model — instantly giving him a more swashbuckling, daring and adventurous look.

Not just a rugged sophisticated man.

But an eccentric man.

A man who smacked of excitement and, yes… danger.

(“Why DOES he wear that eye patch…?”)

Those ads ended up running in all the major publications of the day and exploded Hathaway shirt sales.

OK, so why am I telling you this story?

And, how does it help your EMAIL list building?

Well, there’s a secret way one of my friends and I have spent months perfecting to use Ogilvy’s idea to get lots of new email opt-ins. Way more than you are getting now. And, with your existing traffic.

And guess what?

I spill the beans in the July “Email Players” issue.

But, time is short.

She goes to the printer in 2 weeks.

Subscribe here before it’s too late:

www.EmailPlayers.com

Ben Settle

My favorite talk radio guy is Michael Savage.

Raw.

Opinionated.

Controversial.

Brilliant at pitching his books.

Doesn’t dance to anyone else’s tune.

(A great example of how email writers should be.)

Plus, he also does what he calls:

“Encore presentations”

This is where they simply replay some of his older shows. So, for example, instead of a fill-in host when he’s out, they’ll replay some of his older clips and rants.

Does the audience get mad?

Not at all.

We get as much (even more) enjoyment as the first time.

And guess what?

You can do the same with emails.

When I do “encore” emails 99.9% of people never even realize it. In fact, I usually get even MORE sales from “recycled” emails.

The only caveats are:

1. The emails must be good (not lame)

2. You will have to have written lots of emails

(I rarely reuse anything less than 9-12 months old)

Anyway, this is just one of the profitable email techniques I’ve borrowed from the talk radio business. And in the next “Email Players” issue I talk about some more reasons why the talk radio email format blows all other ways out of the water.

It also reveals:

• David Ogilvy’s bizarre email list building strategy (for all I know, the guy never sent an email in his life — but I have used this technique he invented to exponentially grow my list in the past 16 months without spending any money or time whatsoever)

• A secret way to make your emails stand out in the inbox over and above anyone else’s (even if they’re better “copywriters”)

• How to do special sales without angering those who paid full price

• How to “recruit” high paid Hollywood screenwriters to help you sell your products via email

• Plus, a special bonus report showing you how to use “reverse SEO” to get Google to send you oodles of free (highly targeted and qualified) traffic in as little as 4 weeks

• And a ho’ bunch mo’…

She goes to the printer in a couple weeks.

Subscribe here in time:

www.EmailPlayers.com

Ben Settle

An inquiring mind wants to know…

“you promote your link to your monthly “Email Players” newsletter in every email… What are your thoughts on people becoming “blind” to this since it is promoted in every email? Just wanted to know your opinion, and feel free to rip me if you need to. Thanks man!” – Paul

It’s all good, Paul.

I won’t rip ya.

In many ways, pounding your list with a pitch every. single. day. would seem like overkill. But, I do it because of one reason, and one reason only:

It works.

And it works for lots of reasons, like:

• Procrastination — people will literally have an email that “got” them sitting in their inbox for weeks and months sometimes… and each email you send builds on each other to help bring ‘em over to your side of the force…

• Builds your credibility

• Lets you show different aspects of your offers/benefits

• Makes it easier to buy from you — People rarely ask what product they should buy or start with, there’s some cool psychology here I talked about in the April 2013 “Email Players” issue (about my business model)

• You stand out from ALL your competition

• Keeps you in top-of-mind status

• Repetition — David Ogilvy learned while working for pollster George Gallup that people needed to hear a film mentioned 7 times before seriously thinking of seeing it. Today’s skeptical buyers sometimes need to see an offer 50+ times before buying…

Hey, I WISH less emails worked better.

I’d get my lazy on.

But alas it ain’t so.

Luckily writing daily emails is simple.

At least, if you have a system to work with.

Like the one in the “Email Players” newsletter.

More info here:

www.EmailPlayers.com

Ben Settle

Another question rolls in…

“Ben I have been on your list for over a year and love your stuff. I am writing you because I have a high ticket product that costs more than $10k. I’m curious about your email methods. Will they work to sell high ticket products? I’m just afraid of spending a lot of time on them and not seeing any results or getting bombarded with spam complaints and unsubscribes. Have you seen email make big ticket sales? Thank you and I look forward to your response.”

It’s a good question, Boss.

But, I find your lack of faith disturbing.

You’ve been on my list for a year?

And you STILL wonder about email?

Still afraid to try it?

Listen dude, I’m not gonna tell you to “man up.”

I’m not even gonna tell you to “sac up.”

Instead, you need to “BEN up”.

That means asking yourself “What would Ben do?”

Such as…

• Start mailing daily

• Play to WIN not to not lose (i.e. quit worrying about unsubscribes)

• Make a list of ways your product has helped others, and turn those into mini case studies (perfect for email)

• Do the opposite of what goo-roos are doing/teaching

• Think up hot offers and hard deadlines

• Bring your new subscribers in the right way (don’t say something lame like “don’t worry, you’ll only hear from me when…. blah blah blah, almost like you’re apologizing for helping them for FREE with your emails…)

• Track sales, not open rates, etc

• Don’t spend a lot of time on writing emails (shocked?)

• And MOST importantly… subscribe to “Email Players”

I’m biased, of course.

(Shamelessly so….)

But, think of it this way:

If “Email Players” helps you make ONE sale of your $10k product (and I’d bet green money it’ll do FAR more than that), you’ve just paid for 8.5 years of “Email Players” issues.

All you need is guidance.

Guidance I happily provide each month.

First, you get my “Email Players Playbook” which teaches you my system (the “evergreen” stuff). Then each month I keep you up on the latest stuff I’m making sales doing (I’m constantly experimenting with emails…)

Just one tip can be worth thousands.

(Even TENS of thousands).

Now imagine learning dozens of tips.

Each month.

And, with examples anyone can model.

(Not outright *copy*, ye goo-roo fanboys take note, there’s a difference….)

Begin your adventure at:

www.EmailPlayers.com

Ben Settle

The big question is axed:

“A while ago you wrote and encouraged some of us to embrace our inner anti-professionals. Then you gave some examples. The examples were all guys. And while I understand and embrace your points around being anti-professional, as a chick, such things can occasionally backfire. Do you have any examples of anti-professional women?”

True.

It’s not really for chicks.

In fact, ever since I first wrote about the concept of the anti-professional waaaaaaay back in 2011 my opinion has been only a few anti-professional attributes work for chicks.

Take my biz partner in the female diet niche.

He’s an anti-professional.

Yet, he writes under a female pen name.

And, he does all the customer service and stuff where he has to pretend to be a chick online (a transwebite?) Some anti-professional stuff he can get away with like not projecting fear of losing the sale or kissing buttz of hostile customers (he was even making them get refunds directly from PayPal instead of issuing them himself — he made ‘em work to get their refunds, which probably creeped some of ‘em out…)

But, you’re right.

Mostly this doesn’t work for chicks.

So why do I write about it?

Because of my audience.

According to Alexa and other sources, the vast majority of my audience is unmarried guys without kids who work at home.

There are Ben Settle female “groupies”, of course (heh).

But, mostly it’s dudes.

So bottom line?

Chicks should only adopt anti-professional attributes that work for females and avoid behaving like men.

Do that and it’s all good.

And after that?

When you’re ready, go here:

www.EmailPlayers.com

Ben Settle