Riffing on Friday’s email…
(tl;dr: In Wing Chun you are taught to not rely on your eyes — which are slow — when fighting, but feeling and interpreting force using touch and tactile feelz, so you can feel what someone is going to do *before* they even do it, then relating that to marketing surveys… how asking people what they want is relying on your eyes and dangerous vs interpreting force and simply finding out what they are already buying, which is almost fail-proof accurate).
Anyway, in Wing Chun we train how to interpret force via what’s called:
Or “Sticking hands.”
This is where you and your partner train in a way where you are constantly in contact and trying to get the upper hand by focusing on feeling what the other person is going to do.
Very fascinating stuff.
And, very profitable, too.
That is, if you know how to apply it to business.
Specifically, with email, which is the marketing equivalent of sticking hands.
True story #1:
When I created my Copy Slacker course not a single person asked me to create it. There was no demand for it from my list. Nobody said, “Ben please create a comprehensive copywriting course I can learn in just a few hours, that covers everything I need to know, and that is great for slackers!”
In fact, I don’t think a single person ever asked me to create a course at all.
But, I knew they wanted one.
Because of mailing daily for so many years.
Every time I mail my list I get feedback in the form of comments, questions, what they are buying from me (and what they are NOT buying), and so on, and so forth. This information lets me feelz what they want, without them ever asking. And many people have asked questions, for example, about other peoples’ courses, have told me what they struggle with, and ranted about all the things that frustrate them about copywriting.
No survey could have given me this info without skewed results.
But I didn’t need one.
I am in constant contact with my list.
Every day of the year.
Thus, when I launched it, nobody even read the stoopid sales letter. Maybe a few people did. But, going by the responses I got by email, on flakebook, etc I am convinced well over 70% of the people who bought (and it was the biggest launch I’d ever done to my own list at the time) just bought sight unseen.
They knew they wanted it.
In many cases I found out, they wanted it *before* they even knew they did.
That’s the power of daily emails (sticking hands).
Not one. single. bloke. asked me to write a book about the persuasion secrets of the world’s most influential and charismatic villains. Yet, that book was easily the biggest book launch I ever did — without any drama queening, affiliates, or joint ventures.
And even now, that baby sells whenever I mention it.
Because I knew — via mailing daily, interpreting what they wanted via the feedback I got from them, reading between the lines of what they say, and noting their questions — it’d be a big hit.
The folks at AWAI told me my 10-Minute Workday was the single biggest launch they ever did.
(And that’s saying something!)
The irony is:
Their big thing is showing copywriters how to get clients. Yet my program with them, and the sales letter, and theme of the promotion, is client-less copywriting. To my knowledge, nobody asked them to create a program about this. But they knew, because they are in constant contact with their file, exactly what they wanted without having to ask them.
Doesn’t take a marketing jeenius to figure this out.
(I certainly am not one — just an ardent student of the fundamentals.)
It’s all very, very simple.
So there you go.
The secret of elBenbo’s Sticking Hands.
It’s something anyone can do.
And, it’s something you can do simply by mailing daily using my methods.
To learn my wily ways, go here: