Ben Settle

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

Double Your Sales With Email

World Leader In Email Copywriting Education is Giving AwayTips For Doubling Sales With Email Right Now

Use the form below to open his daily email tips and a free digital copy of the prestigious $97/month “Email Players” newsletter…

Your Daily Email Addiction

Filed under: Email Marketing

Today’s the deadline to get the December “Email Players” issue.

Some of the presents ol’ Santa elBenbo has in his sack this month include:

  • What the late night talk show king Johnny Carson did to create a bond with his audience so tight he was even more popular than the President in his day. (And how you can use his wily ways to bond with your email list just as easily and strongly.)

  • A 50+ year old secret way of writing emails (yes, invented before email) that can make yours stand out like a redneck at a Hillary rally.

  • What to inject in each of your emails if you want to have higher status than all your competitors. (Like or lump it, people love to buy from other people with high status in their niches and industries. Here’s how to do it, even if you’re a social outcast who nobody knows about now.)

  • 6 real-life examples of how *bragging* about your worst flaws can create instant believability in you, your products, and your services. (Works especially well on highly skeptical prospects with money to spend, but don’t know who to trust.)

  • How to “flip” unusual facts into fascinating emails your list can’t resist reading (and, in many cases, buying from.)

  • Why people who are great teachers online are so often broke without a pot to piss in or a window to throw it out.

  • Two resources every email marketer should watch if you want to ratchet your email game up several notches. (One of these resources can be found on Youtube for free, the other on the hulu service.)

  • What to say in your affiliate promos that can (1) make you way more sales (2) make you the most honest person in your list’s inboxes and (3) frustrate the living hellz out of any of your competitors selling the same product. (You can find this baby on page 11, so simple, yet so effective…)

  • And mucho, mucho more…


A valuable Christmas present that’s sure to make any Eugene Schwartz fanboy have to change his pants afterwards…

If you want in, now’s the time.

I’m sending the list in to the printer today.

Hop on the B-train here, before it leaves the station:

Ben Settle

Filed under: Email Marketing

One of the best copywriting lessons (that applies even more to email than writing sales letters) I ever read was from the late, great Gary Halbert about using unusual facts to start your ads out with to create instant interest and curiosity and increased readership.

Examples of unusual facts, being things like:

  • Most lipstick contains fish scales.

  • Donald Duck comics were banned from Finland because he doesn’t wear pants.

  • It took Leonardo da Vinci 10 years to paint Mona Lisa’s lips.

  • And so on, and so forth.

Anyway, here’s why I bring this up:

The December “Email Players” issue (which goes to the printer tomorrow) contains a huge list of unusual facts that are each perfect for using in daily emails.

There are many such lists floating around.

But, *this* list is the best one I’ve ever seen specifically for writing emails with.


I show you a real life example of how easy it is to do these unusual facts, too. And, when you possess this list and use it, not only will it make for some great emails, but it will force your brain to connect other ideas and concepts and facts into emails for the rest of your long-living days.

Time is running out fast to get this issue, though.

You have until tomorrow when I send the list to the printer.

After that?

Too late, my little droogling.

Here’s where to subscribe:

Ben Settle

Filed under: Email Marketing

If you’ve bought any of my products or even if you’ve been on my list for very long, you’ve no doubt heard Yours Grinchy talk about the concept of making the skeleton dance.

This is the sales philosophy of the brilliant sales trainer & author Barry Maher.

And, he said it’s based on something George Bernard Shaw said:

“If you can’t hide the family skeleton, you might as well make it dance.”

In selling and marketing that simply means finding your product’s flaws, problems, etc and, instead of hiding them in the closet hoping nobody will notice them or call them out… you BRAG about them.

Anyway, I’ve talked about this many times.

Especially in my “Email Players” newsletter.

But, what I have not done is show actual real life *examples* of how this works. It’s one thing for me to tell you about this concept. But, it’s quite another to show you how it works in the real world — and especially in emails.

Which brings me to the pitcheroo:

This is one of many things you’ll learn in the December “Email Players” issue.

Very few people have the balls to make the skeleton dance.

And, even fewer really get how it’s done.

(Much less can teach it.)

Those of us who do?

We make out like bandits when we do it. It’s perhaps the single best way to create instant credibility and believability you’ll ever use.

But, time is short on this.

December issue goes to the printer in a just a few short days.

Hit the jump below to subscribe in time to get it:

Ben Settle

Filed under: Email Marketing


2016 is the 50th anniversary of Gene Schwartz’s magnificent copywriting book:

“Breakthrough Advertising”

And in honor of that great tome, I want to talk about something that can make you an infinitely better email copywriter:

Gene’s “5th stage headline.”

Ooh yeah, baby.

Oooooh, yeah…

I have found this type of headline to be the perfect kind of subject line and theme for emails long term — doing daily broadcast emails, long auto-responder sequences, and, yes, even affiliate offers. I have been thinking about this off and on for years. But, if there’s one thing that’ll let you bang out emails that consistently get read and bought from in multiple markets, over long periods of time, even when you’re selling mostly the same thing day in, and day out, without mass numbers of people getting bored or opting out… it is to write what I call “5th stage emails.”

They look different than everyone else’s emails.

They smell different than everyone else’s emails.

And, yes, they sell different (i.e. better) than everyone else’s emails — especially the ones just rabbiting off benefits, boring lectures, claims, and lame “Last chance!” subject lines, or whatever is being taught to the kids these days.

And guess what?

The December “Email Players” issues shows you exactly how to do these.

It also includes an example (of an email that got more sales than any other in an affiliate campaign I did once) showing you how it’s done so you can model (not copy and paste like a loser, obviously) it to do the same for your emails.


Are you a Gene Schwartz fanboy?

(Like Yours Grinchy is?)


Then the special bonus I include will give you marketing wet dreams.

I can virtually guarantee it.

Anyway, she’s goes to the printer in just a few days.

Subscribe in time while you still can to get it, here:

Ben Settle

Filed under: Email Marketing

I recently had a conversation with a fellow who was starting to see some significant success in his bid’niz and was getting kind of down about it.

Money was flowing in like lies from a politician’s lips.

New customers were popping up like pimples on a teenager’s face.

And, he had more free time on his hands than a welfare queen laying around watching TV in a moo-moo all day.

So, why was he down?

Because he couldn’t figure out why (1) nobody in his world was all that happy for him an (2) why they were, in some cases, even hostile and antagonistic towards him. “elBenbo,” he asked, “shouldn’t they be rooting for me instead of taking shots at me all the time?”

My answer?

Because the world simply doesn’t celebrate real achievements anymore.

It celebrates bullshyt.

In fact, an observation:

I have noticed over the past decade or so especially, success, persistence, and discipline, are simply not celebrated. They are almost mocked, in a lot of cases. It’s funny the things that are celebrated today. Someone gets a new $75k per year job licking corporate boots — yaaaay! Statistically, they will probably either quit or get fired in a few years. Or, at the very least, have their morale butchered by office politicians and a boss who was promoted a level or two above his competency. Someone starts a business from scratch and makes $150k their first year, with a foundation to hit the millions in a few more? Meh. He just got lucky…

So listen up, listen good, and never forget my little droogie:

Nobody cares about you or your accomplishments.

Yes, *some* people do, of course.

But, don’t count on it.

And, don’t expect anyone to sing your praises.

And who cares if they do, either way?

What you should be focused on is your mission.

Let the doubters and scoffers do their thing, you do yours. If anything, let them be spectators in your life to give their little, insignificant lives something to do.

If your mission is to build a business, then listen ye:

The December “Email Players” issue deadline fast approaches.

Stuck between its sticky pages is a special Christmas gift from Yours Grinchy that’ll teach you how to “think” like the old school copywriters/marketers that built our industry.

Valuable stuff.

Subscription info here:

Ben Settle

Filed under: Email Marketing

Today is Thanksgiving here in the good ol’ US.

And, unlike most lists today, I’m not going to yap on about what I’m thankful for. (And really, why would you care anyway?) Instead, I’m going to talk about what I’m NOT thankful for.

Here’s a list:

(Not by any means exhaustive):

  • Pedophiles running amok — especially in positions of power (Hollywood, Washington DC, public schools, yada yada yada) with a media that is slowly starting to accept it and, in some cases, defend it

  • Corrupt judges, lawyers, and cops (see the Innocence Project for how widespread this is)

  • Child trafficking

  • Violent protestors bought and paid for by billionaires that live overseas

  • Media lies and manipulation that make what’s good seem bad and what’s bad seem good

  • And the list goes on…

(I’m just getting warmed up here, Sunshine.)

Those are things elBenbo is *not* thankful for and hopes get more attention than videos of cats on flakebook some day, instead of being swept under the rug — “nothing to see here, move along…”

So go ahead, babycakes.

Enjoy your turkey.


I’ll be wallowing in despair today.

(While I eat turkey, drink beer, and watch football, of course…)


Black Friday.

I suggest avoiding Wal-Mart.

Or, if you want to slip slowly into madness with me instead, check out my “Email Players” newsletter:

Ben Settle

Filed under: Email Marketing

Once upon a time (last week) I asked my friend Shane Hunter:

“Shane, what else can I teach my marketing ‘junky’ minions? Why is it they still struggle even though all the ‘secrets’ are out in the open, easily learned — much of it free? And this goes double for people who own all the products telling the exactly what to do? Why, Shane? Why? WHY???”

To which he replied:

“Because, elBenbo, they spend too much time on Facebook in groups with other ‘marketers’ and ‘copywriters’ instead of where their markets hang out.. Because they’re still worried about what perfect prose they should write for that first magical email that they for some fugked up reason think will make or break them.. Because they take the advice from fellow noobs who don’t know jack shit but like to talk a tough game – then wonder why the advice doesn’t convert.. Lastly? Because not everybody can be you and I, Ben. That’s part of what makes us so humbly magical.”

I had to agree.

(Especially with the last sentence…)

If you are someone who struggles Shane just told you why.

You don’t need yet another new product.

You don’t need to be in yet another group.

And, you don’t need to buy into yet another coaching program.

Simply start talking to your market (not other marketers and copywriters), stop obsessing over trying to be perfect, ignore the goo-roo fanboys, and simply create (or find) an offer, put up sales page, start mailing it every day.

Then, sell those buyers something else.

It ain’t rocket science.

In fact, it’s pretty simple.

(If you don’t complicate it.)

Anyway, creating the offer is on you.

But, selling that offer?

I can help with that, via my “Email Players” newsletter over yonder:

Ben Settle

Filed under: Email Marketing


For some idiotic reason, the company that sells Dos Equis beer is replacing the famed Dos Equis man (the most interesting man in the world) with someone who will appeal to millennials, even though the Dos Equis Man (last I checked) commercials blasted sales up by some 30% consistently for ten straight years in a row. I’ll rip on the jackanapes in charge of getting rid of my beloved hero and icon the Dos Equis Man some other time.

For now, riddle yourself this, Superman:

Far as I can tell, Dos Equis beer created their own social proof with that campaign.

They took a fictional character.

Made him the most interesting man in the world.

And, surrounded him with hot chicks and fun adventures.

All made up.

And, the customers loved it.

Like Austin Powers, women wanted the Dos Equis man, and men wanted to *be* him. People drank that beer for emotional reasons (it’s piss water), not unlike what the Marlboro Man did. And, it’s all because they created social proof out of thin air that charmed millions of people.

Anyway, let your beady little mind think on that.

And, how you can apply what they did to your business.

Then, get your gluteus assimus on the “Email Players” subscription docket in time for the December issue (which goes to the printer soon). If you have social proof on your side, your emails could probably be written in pig latin and still make sales because the social proof is doing almost all the real selling. But, if you possess the knowledge I can give you inside the not-so-hallowed pages of the newsletter, and combine it with social proof… it’s game over, Chucky.

You win.

And, you win with a lot less struggle than you think.

Hit the jump below for subscription info:

Ben Settle


Filed under: Email Marketing

“We’re not full of shit.”

Those eloquent words were spoken by my friend Marty McDonald, owner of a 7-figure social media marketing company (one of those rare social media marketing companies that actually knows what they’re doing).

He was talking to a potential client about why they should hire his company.

And, he told me he got the gig, on the spot.

And the reason why he did, is because so many so-called “specialists” in all kinds of areas in marketing and advertising and copywriting are simply full of horse shyt. The ones who aren’t stand out like a fart in a library. And the good news is, this is finally starting to dawn all these poor schlubs who have been getting dazzled by a hot pair of bewbies and a pretty face from a social media queen, or a smooth talking guy hawking a bunch of fluffpreneur law-of-attraction feel good nonsense on Facebook.

This isn’t about any particular person.

(I don’t call people out by name, I simply describe “types”, deal with it.)

But, this is becoming an epidemic to anyone with ears to see and eyes to hear.

Case in point:

The esteemed Ryan Stewman — a “for real” world class sales trainer & coach, he doesn’t just play one online — wrote in one of his facebook groups about this with masterminds which I found interesting because it so closely parallels what I keep hearing. Specifically, he was talking about people joining these high paid masterminds he’s in, who offer crappy products with crappy execution, and who have never done anything other than sell their own $25k masterminds to unsuspecting noobs and can’t deliver.

“Email Players” subscriber Sean Kaye recently made a similar observation.

He got a cold email from a self-professed “marketing specialist.”

And, this specialist spelt their own name wrong in the “from” field (unless someone is actually named Julieann without the “e”). Yet, I would not be shocked if this specialist got lots of schlubs buying because it’s from a girl (probably an attractive one, even if it’s a fake person with a fake picture), and they’re so desperate to talk to girls they’ll respond.

It’s amusing to think about.

But, at the same time, I wonder how these frauds get away with it.

It reminds me of the scene in “The Wolf Of Wall Street” when Jordan Belfort is getting interviewed for his first job selling penny stocks. He sees the nonsense penny stocks being sold and says:

“Hey, come on. Who buys this crap?”

The answer he gets?

“Well, I mean, honestly mostly schmucks…they see our ads in the back of Hustler and Popular Mechanics, and our ads actually say they can get rych quick. [laughs]”

If you are looking at buying coaching and masterminds, watch that scene.

Then watch it again.

Especially the guy’s laugh.

He’s potentially talking about (and laughing at) you.

Yes, my little droogie, it’s no different with a lot of coaching and masterminds.

My friend Dan Meredith and I were recently laughing at people who think they can get by in this business long term just because they have a hot azz, pretty face, a bubbly personality, and big bewbs — or if they are simply a highly charismatic, smooth talking guy who can get people swooning with horse shyt fluff that gives people the feelz, but does nothing to prepare them to do battle in the marketplace.

In fact, I was telling him the Jim Camp quote of the century:

“The more effective we are, the more respected we are.”

It’s one of the most important (and true) business quotes you’ll ever hear.

And you know what?

A lot of people selling high priced and trendy coaching, services, events, and masterminds are not effective at all, and are always struggling to be respected — often latching onto someone who *is* respected (who paid their dues over long years of hard work, failures, and experience) and riding their coattails while saying they did it on their own, when they haven’t really “done” anything. If I’ve seen this happen once, I’ve seen it happen a dozen times over the past few years alone — including to a friend of mine recently. Just talking to these ex-spurts (as I have done many times with many of these types, especially lately it seems) for just a few minutes, you can tell they lack even the basic fundamentals of direct marketing, copywriting, branding, or whatever it is they think they are teaching to the great unwashed asses who fall for their pitches.

But, it doesn’t matter in the short term.

Because all they have to do is toss around “cool” sounding words and catch phrases.

Be in all the right pictures with all the right people.

(For that luscious social proof.)

And, post “mindset” videos and essays on flakebook to get lots of “likes” (if it’s a girl) from thirsty guys who just want to get laid or talk to a pretty girl, or (if it’s a guy) from vulnerable women who are desperately looking for a male leader.

(Somewhere a feminist just sneered at elBenbo for that zinger…)

True, these frauds will sell the useful idiots who don’t know any better.

And, probably make a pretty penny from it, too.

But, in the end, they’ll be exposed for what they are.

And when that happens?

Well, that *won’t* be pretty…

All right, enough.

There are two lessons here:

1. Stop coaching anyone if you don’t have actual experience doing what you’re coaching, just because there are noobs willing to pay you for it. You’re not doing anyone any favors, and are, in fact, harming these customers with your theory and lack of experience.

2. If you’re a customer, do your due diligence if you don’t want to get fleeced.

This goes triple if you want to subscribe to my “Email Players” newsletter.

Do your due diligence on me first.

I’m all over Google — the good, the bad, and fugly.

Ask around.

Talk to actual paying subscribers.

Speak to people who shyt talk me especially (go ahead, do it) — just don’t wallow in their feelz about me… get them to tell you *why* they despise me, see if it’s legitimate or just feelz.

Then, and only then, subscribe.

Or don’t.

But if you do want in, you can see if you qualify to join us here:

Ben Settle

Filed under: Email Marketing

As I obnoxiously mentioned yesterday, over the last 12 days I wrote an entire novel.

(First draft).

I budgeted myself 14 days to write it (one chapter per day, not unlike writing a daily email), but I missed a few days, wanted to catch up, started writing as many as 3 chapters per day, and ended up getting it done two days ahead of schedule. This was in addition to writing my daily emails, and some other essays and articles to help AWAI with launching our 10-Minute Workday program we’re doing together.

Anyway, this was the 7th (final) book in my “Enoch Wars” series.

And, next year I’ll edit the last 4 books (first 3 already on amazon) and publish them one by one.

Why am I telling you this?

To brag? (maybe…)

Give myself some self props? (definitely…)

Or is to *shame* you about not at least writing one email per day?


That’s the main reason.

There is simply no excuse for someone not to write at least one email per day designed to sell your product or service. Yes, I know you’re busy (that Facebook sure cuts into the day, doesn’t it?) I know you have a life. And, I know you’re tired from a long day’s working for someone else, building *their* lifestyle instead of your own.

I get all that.

Really, I do.

(Been there, done that.)

But those are piss poor excuses not to write each day if your goal is to build your own business. And when I say write, I’m talking about 15, 20 minutes, 30 at the most writing an email designed to sell your product and sending it to your list.

We’re not talking long, grueling hours here.


You’re destroying your own creativity by not consistently writing each day.

Emails beget emails.

Ideas beget ideas.

And, sales beget sales.

The more emails you write, the more ideas you get, and the more sales you will make (assuming you’re selling an offer people want to a list with money to buy it).

Every day you don’t write, your ideas are dying on the vine.

And so, to paraphrase Andy Dufresne in “The Shawshank Redemption”:

It’s time to get busy writing or get busy dying. If building a business and making sales is your goal, then shut off the TV, log out of Flakebook, and write an email. Doing this one thing, each day, consistently, can do more for your bank account than practically any other activity in our arena.

Yes, this is free advice.

Which is probably why nobody will value it.

But, that doesn’t stop me from giving it anyway…

If you want guidance on *how* to write emails each day people look forward to reading and buying from, and writing them quickly so you can go about your day and do all those other time wasting things we (yes me, too) like to do, then check ye out the “Email Players” newsletter.

It ain’t cheap.

And I have a low tolerance for nonsense.

But if you think you got what it takes, then check it out here:

Ben Settle

Double Your Sales With Email

World Leader In Email Copywriting Education is Giving AwayTips For Doubling Sales With Email Right Now

Use the form below to open his daily email tips and a free digital copy of the prestigious $97/month “Email Players” newsletter…

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

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