Recently I saw Wes “The Sales Whisperer” Shaeffer post this ditty on Facebook:
“Does rambling and giggling for 75% of a webinar increase sales?”
Let’s face it:
Nothing makes sales and shows respect for peoples’ time like spending the first 8 scheduled minutes of a webinar constantly stopping the talk to welcome everyone on as they come in late. I hear tell some people in the coaching world actually teach doing this for “engagement” or whatever. But, one reason to study copywriting beyond the free Facebook coach’s livestream superficial level is to develop a healthy paranoia of just how low attention spans are, and how intolerant people are to having their time wasted.
Here’s my rule of thumb on such things:
Assume all it takes is one word (not even once sentence) to lose people.
Do that and the whole presentation changes start to finish.
It’s good advice for email, too.
Although, if you do email right, you can get away with a lot more slop.
(Not much, though.)
Anyway, that’s free advice nobody will take.
But, that doesn’t stop me from giving it anyway.
For the paid advice, the advice designed to be read, implemented, and profited from (and not sitting on a shelf, collecting dust, waiting for the magical email fairy to touch your computer with her magical twinkle pole and make you sales out of thin air), check out my “Email Players” newsletter.
The May issue is just around the corner.
And, it’s especially helpful if you compete with “move the free line” gurus.
Here’s the link: