Recently one of my “Oceans 4″ droogs and business partners Jack Born sent me a t-shirt from Stone Brewing in San Diego with their “Arrogant Bastard Ale” logo.

I loooooove that shirt.

(It’s even tacked up on my office wall…)

And, he sent it as sort of a funny message:

That I’m an arrogant bastard.

He meant it as a joke (kinda…)

But people have “for real” accused me of this before.

Is it true, though?

Probably.

However, at the same time, a lot of people confuse high levels of confidence in what you know you’re good at (and demonstrate you’re good at) with arrogance — usually out of jealousy, pettiness and feelings of, uhm, inadequacy…

Either way, I’m in good company.

Take the great late night TV host Johnny Carson.

My droog Doberman Dan referred me to a documentary about him.

And, that guy was the MAN.

All today’s talk show hosts model him.

And, sort of worship at his late night alter.

(Admitting they mimic him.)

He was truly one of a kind.

(Plus, he’s also from the midwest like I am, too — a lot of us arrogant bastards seem to come from the midwest…)

Anyway, the best quote from the documentary was:

“I was raised as a kid that you should always be modest. But unfortunately in the entertainment business that doesn’t work if you don’t have a certain amount of ego… that doesn’t mean cocksureness… it means a confidence in your ability. That I know what I do, I do it well, and when I go out in front of an audience I know that I am good. If you don’t have that attitude then you shouldn’t be up there.”

That’s what I’m talkin’ about, JC.

False modesty never gets you anywhere.

On the other hand…

Confidence… in knowing you’re good at what you do… in believing that you’re product is the best… and, that, as a result, you can sell it, will get you everything your greedy little heart desires.

It’s ALL about selling, babycakes.

Selling is the world’s highest paid profession.

And online marketing IS selling.

But, here’s the irony:

Most marketing books and courses don’t really teach selling. They teach tricks and tips and tactics — but rarely do they teach you the *psychology* of selling that works across the board: Online, direct mail, belly-to-belly, email, copywriting, phone sales, selling from the stage, campaigning, negotiation… and the list goes on.

It’s something I spent hundreds of hours learning.

(And still am learning.)

Through years of painful “trial & error”.

And, via distilling the 101 best sales methods I personally use (that work for anyone — introvert or extrovert, online or offline, and even if you can’t sell ice to eskimos now) into one easy-to-follow guide.

The result?

I wrote these 101 methods down in a book called:

“Crackerjack Selling Secrets”

It started off as my own personal selling “cheat sheet” with 101 easy and ethical ways to sell almost anything, to anyone (online or offline) — without struggle, frustration or using any black hat or manipulative nonsense.

The book soon became an instant hit.

In fact, it originally sold for $97.00.

(And even then people thought it was a bargain.)

Since then, it has become sort of a “cult classic” amongst entrepreneurs and has gotten rave reviews from some serious players. Like, for example, Ken McCarthy. (7-figure copywriter, seminar promoter and one of the “founding fathers” of Internet marketing — having been the original mentor of many of today’s so-called gurus) And John Anghelache. (Another 7-figure earning copywriter who’s clients include Gary Halbert, Joe Vitale and Yanik Silver). And Jen Jolan (Who is the #1 selling weight loss author on Amazon). And Gina Parris (Peak performance coach to professional athletes, and world class market traders and entrepreneurs) And Greg Perry (The most published author of computer books on the planet, and top eBay power seller)

And the list goes on…

In other words:

It ain’t a bunch of theory.

It ain’t a bunch of boring content that never gets to the point.

And, it ain’t a long read.

Instead, it’s fast… designed to be read in one or two sittings… and, the info applied the same DAY, if you want.

(To any kind of sales you do.)

Again, it used to sell for $97.

But today the eBook version is just $19.

You can download it here:

www.CrackerjackSelling.com

Ben Settle

In which the question is “axed”:

“Hi Ben! I’m looking for a mentor online. do you do coaching?? I’m a newbie looking for someone like you to steer me in the right direction Thank you Ben! – Deena”

The short answer:

Negative.

Why?

Well, besides being a lone wolf who prefers working alone and not being responsible for anyone but himself… I’d be a dick to anyone I mentored.

Nothing personal, of course.

But I like to punish those who need the safety net of the coach.

(Needing a coach is anti-Ben at the core, not my bag.)

Thus, my “style” of teaching 1-on-1 would consist of me taking sadistic glee in making you do mundane, boring tasks for weeks on end while I collect abnormally large checks from you.

For example:

You’d have to fly to my town.

Stay in my guest bedroom.

(On the floor, my dog sleeps on the bed.)

And, basically be my slave doing things like:

• Scheduling lunches, meetings and wine/brewery tours with my local business partner in crime Trevor Mauch and our clients (of course, you’d be our designated driver)

• Washing my laundry

• Cooking my meals

• Doing my shopping and errands

• Walking my dog

• Helping Jodi (the gal who cleans my place) — in fact, you’d basically be her bitch, doing as she says, cleaning the entire place top to bottom, while she sits back and has a glass of wine, telling you what to do (you’d also have to clean the months’ worth of dog poops in my back yard I’ve lazily neglected doing since moving here…)

• Washing my car (wax on, wax off!)

• And whatever other domestic chores I could think of

What else?

During all this I supposed I’d have to teach you email.

But, it’d be grueling.

And, I’d expect you to keep up.

(Even if it means getting little or ZERO sleep.)

You see, I’d have you do all the things I had to do over 10 years of learning this stuff… but crammed into a week or two. Like hand copying entire copywriting books and long direct response ads. Writing 20 (yes 20) emails per day (what I did during my fastest “growth spurt” back in January 2011). Create detailed customer profiles on multiple markets so you “for real” get that the writing is really secondary (the market is first). Listen to select talk radio shows I instruct you to listen to (and take notes — which you will be quizzed on). Watch certain TV shows I command you to watch. Cease ALL carnal activity (i.e. no conjugal visits from your spouse, no junk food, etc). Read the exact books (including some that are over 300 pages) I instruct you to read… analyze one high selling email per day and think up at least 5 ways to make it better (I’ve done this, it takes sometimes HOURS, but you won’t have that kind of time as it’d take away from the domestic chores I make you do). Write me a personal email every day detailing why I’m so wonderful and how lucky you are to be doing my chores (so you don’t treat emails like sales letters, but actual personal emails).

And the list goes on…

There are many other things, too.

It would not be “fun.”

It would frankly be hell on earth for you.

And, if you showed even a SLIVER of sass, rebelliousness or complaining… the work load and suffering would get worse. In fact, the “beatings” to your psyche and work ethic would continue until your morale improved.

Still want to mentor under me?

I sho’ hope not.

But worry ye not.

I gots a better option:

The “Email Players” newsletter.

It’s my virtual coaching — done by paper & ink each month, which is the next best thing to me being there by your side, whispering in your ear how to write emails that bring in lots and lots of sales.

(Plus, you don’t have to wash my underwear…)

The December issue goes to print Monday.

It’s a perfect “jumping on” issue, too.

Why?

Because it contains 43 “types” of emails where you can open it up to any page, pick a type to write, and go to town.

But a word of warning:

There are no examples to “swipe.”

Nothing to cut, paste or copy.

(Otherwise it’d have been a 100 page issue!)

So you’re expected to think.

To apply it using your own personality and words.

And, to take it seriously.

Otherwise, get thee away.

Go here while there’s still time to get it:

www.EmailPlayers.com

Ben Settle

If I’ve heard this question once, I heard it a thousand times:

“Does your way of doing email also work for a service or only information products? Thought I’d ask.”

Hey, good question.

And the answer is…

Whaddya, kidding me?

Of course it does.

Take my droog (and “Email Players” subscriber) Doc Carney. He once sent me an email about how he’s using my system for his brand spanking new clients in the medical field to get customers for some super laser treatment session dealybop.

And, well, I’ll let you see it in his own wordz:

They sent my first email to their list of 200 people.

Not a big list, but they sent it.

RESULTS:

He told me that he had just sent it out and he had already signed up SIX people to come back to their office for $299.00 each. That was for three sessions, so the email worked.

I wrote it in 10 minutes, “Settle Style”, and WAH-LAW…

INSTANT RESULTS.

SAME DAY RESULTS.

So I’m happy.

They’re happy.

My bank account is happy.

Word up, Doc.

So, uhm, yeah.

It works for getting clients, too.

In fact, there’s absolutely no big differences in using my system to get clients as selling information or any other kind of product.

It’s ALL the same.

Little things like response mechanism change.

(i.e. URL, phone call, etc)

But for all purposes & intents, it’s the same.

In fact, I argue it works even BETTER for clients.

Especially since most service providers (of all types) don’t have the ballz to do emails the way I teach and they stick out like an honest man in the White House.

To see if you qualify to subscribe, go to:

www.EmailPlayers.com

Next issue goes to print Monday.

If you want in, now’s the time…

Ben Settle

Check out this juicylicious testimonial.

It’s from Jim Clair:

(Head copywriter of Badass Ventures — #1 Company on Clickbank)

“… 2 Emails made oh… just a meager 30k. Probably about 500 words or less. So about 60 bucks a word. It will probably hit well into 40k tonight….I’m loving it man. I really got a killer finger on the pulse. Plus the ‘tune in’ stuff… makes the credibility soar. The guy who said you had no credibility that you referenced in the last newsletter can go buy a bag of sand and pound it. It’s now at $9.63 EPC… and we are the last “big player” in the dating niche to send for it. So all the other top dogs… are only at $7.00 EPC on their emails.”

I’ve got a new title for guys like Jim Clair.

(“Email Players” subscribers who take what I teach and RUN with it.)

He’s not just a “bonified” email copywriter…

He’s “Benified!”

He invests his time each month without excuse.

*Applies* what he learns.

(Doesn’t just nod, file it away and go, “OK, thanks what’s next??”)

And then profits like gangbusters.

He doesn’t whine about information overload.

He stays in the game.

And, he’s always improving himself and keeping that “edge” — knowing the newsletter keeps him on track and that the knowledge compounds on itself month in and month out.

That’s what my over-the-top successful “Benified” Email Players subscribers do.

They play the game hard and win.

And guess what?

The next issue makes it even easier.

Reason why is, it contains all 43 different “types” of emails you can write and profit with that I’ve taught since launching the newsletter back in August 2011.

It’s great “foundational” material.

And, it’s all yours if you subscribe in time to get it.

Go here next:

www.EmailPlayers.com

Ben Settle