Ben Settle

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

Double Your Sales With Email

World Leader In Email Copywriting Education is Giving AwayTips For Doubling Sales With Email Right Now

Use the form below to open his daily email tips and a free digital copy of the prestigious $97/month “Email Players” newsletter…

Your Daily Email Addiction

Filed under: Email Marketing

Example #7999432 of the foolishness of mindless swipers:

Over the last few weeks, I’ve discovered my most-ripped-off opt-in page (I am even seeing it mindlessly copied now by a couple IM guru types who charge a small fortune to learn from them) gets by far the least (almost a full 100% less response) sales.

I suspected that one would lose from the start.

After all, it appeals to the dregs of the online marketing-related niches.

(Which is probably why it appeals to swipers so much, too.)

But, even I didn’t know it’d get its arse kicked that bad.

Yet, here these guys are swiping away like their lives depend on it.

But, here’s the fun part:

It’s very deceptive in how it’s losing. By that I mean, this loser ad gets way more overall opt-ins than the winning page, despite it leading to way less money in the bank. And, I suspect the schlubs swiping it are seeing an uptick in their opt-ins thinking “it’s working!”

But, it’s not.

Not if they care more about sales vs soft metrics (like opt-in rates), at least.

Anyway, it’s amusing to think of people copying an ad that literally brings in the worst bottom-of-the barrel leads because some marketing teacher told them to swipe & deploy, or whatever the goo-roo fanboys are calling it these days.

It’s also an example of yet another internet marketing stupid tax:

Blindly swiping losing ads that get way fewer sales and/or generate terrible leads.

Mindless swipers really are a small thinking lot.

And, this is just one more example of why…

If you want to learn how to write emails and copy people look forward to reading and buying from (using your own brain, and not sounding like a fax of a xerox of a scan of someone else’s personality like virtually all swipers do) then check out my “Email Players” newsletter.

Subscription info is right over here:

Ben Settle

Filed under: Email Marketing

Last week, while promoting the July Email Players issue, a bloke with a serious case of Trump derangement syndrome, and in need of some serious social skills, said:

Just proved you are mortal. You Trump fan boy! The Donald is not the brilliant negotiator you think he is. He is a long con artist. Eventually his presidency will go the way of Trump City, Trump Steaks, Trump Vodka and Trump University. It will be his biggest busted flush.

He handed Kim his pants and didnt get a ticket.

Mr. Settle you would be 10x better as President than the Donald, because you sell based on whats real not the bullshit that makes you smell pretty.

So you can dump me off your list and I’ll go waaa for about 30 seconds.

Or you can realize one of the reasons you have ears is to keep your head for going completely up your ass and stop idolizing the deadbeat con you suckers put in the whitehouse. Jeez man he didn’t even write the art of the deal. At least you really write the stuff that got you where you are.

If I never hear from you again, so long and have a nice life.

Okay, forget for a second I didn’t endorse Trump.

Forget for a second I did not vote for him, either.

(I did an entire podcast about why.)

Even forget (for just a second, if you’re a seether) the fellow who wrote this is literally copying and pasting talking points that are demonstrably and factually incorrect. It’s like left wingers have never heard of ghost writers before. Or foolishly and naively think you can become a billionaire (“Let’s see his tax returns!” my favorite retort) without massive amounts of failure, stress, and punishment that nobody whining about oppression on their $900 iPhone could even fathom. Or that the guy, against the monstrously funded Democratic party, the entire political establishment, and even his *own* party… won against a far more politically connected and more sinister opponent, without any political experience whatsoever.

Not to mention how he’s rapidly making it as if Obama was never even president at all…

Forget all that a second.

Yes, I learn from Trump whenever possible, including his mistakes.

(Which is what I was referring to in the email the guy above responded to, ironically, and that I talk about in this month’s Email Players newsletter that people smart enough to have subscribed before the deadline last week — too late now — possess, or soon will, along with a copy of my new book “The Email Players Rules Vol 1” I gifted to them for my birthday month, which I will likely sell for $100 or more.)

I learned many things from Obama, too.

And Bill Clinton.

And Reagan.

And many other presidents.

I wrote an entire email about this not all that long ago. Frankly, if I’d known Trump was going to bring all this bat shyt out of the liberals, RHINO’s, and neo-conservatives I’d have voted for him and even campaigned for the guy.

This has been the most entertaining presidency of my life.

And, I suspect it will only get more so as time goes on.

Especially when, barring Trump being found in bed with a farm animal or something, he’s going to win by a huge landslide in 2020 if the democrats don’t work on their talking points and propaganda game, and at least try to care what the electorate outside of New York and California wants.

Anyway, one more thing:

I have no problem with people spewing mindless left wing derangement at me.

(elBenbo Derangement Syndrome?)

It sometimes makes for great email fodder.

But, it always makes for great amusement.

So have at it, Tiger.

Or, even better, if you don’t want to actually use that seething energy to make sales writing emails instead, you can learn my evil right-wing email methods here:

Ben Settle

Filed under: Email Marketing

One thing I don’t teach enough is specific writing exercises and techniques.

And, over the years, people have requested I do more of them.

So, since my command is your wish, I have decided to reveal a secret writing exercise (that, yes, I have done myself, this ain’t filler or theory) that can not only make you a better writer, but will force your brain to think about your market (and how to sell to it) in more creative ways.

You only need 3 things to do this exercise.

1. Something to write with.

(pen & paper or computer, doesn’t matter)

2. A copy of a deranged (no, really, it is deranged, in a way even more twisted than my Enoch Wars novels…) picture book published over 50 years ago (you can see it online free, you don’t have to find or buy it).

3. The July “Email Players” issue — where I show you what to do.

Your mileage may vary with this.

But, I believe doing so will not only make you a better writer, but you’ll get in touch with your market in a way you aren’t now.

Plus, it’s kind of fun.

In a warped kinda way…

Today is the deadline to get this issue.

I’m sending it to the printer shortly here.

So if you want this issue, there is simply no putting it off any longer.

Here is the link:

Ben Settle

Filed under: Email Marketing

Today is the deadline to get the July “Email Players” issue.

Here are 15 reasons to subscribe today before it’s too late:

  • A powerful persuasion tip (straight from a world famous pick-up artist) that almost automatically makes you a high-value brand in the eyes of those you are selling to.
  • The best way I’ve ever used to sell continuity offers (newsletters, membership sites, etc) with email.
  • A not-very-nice (but 100% legal and ethical) secret used by two of history’s most notorious presidents that can get you far more respect, sales, and raving “frothing at the mouth” fans than you ever will by being a goodie two shoes.
  • A secret way to use bad news (doctors, ironically, do all the time) for getting clients and customers coming back you over and over, for years into the future.
  • The hidden danger in guru-worshipping that can kill your sales, your brand, and even your professional reputation.
  • How writing offensive emails that horrify and rattle people can get you on the “radars” of some of the biggest and most successful people in your industry. (Creating JV’s, friendships, contacts, and allies you never would get any other way.)
  • The absolute worst kind of email you can send (popularly taught by lots of marketing gurus and ex-spurts) that is guaranteed to (1) hurt your sales (2) train your list to look down on you and (3) send your list directly to any of your competitors who don’t send emails like this.
  • The single worst way (practically everyone does — and it hurts their sales every single time) to respond to critics, trolls, and envious haters.
  • How to mastermind a Facebook group people literally get addicted to being in.
  • How to get scientists to support your claims and ideas in your ads, emails, and other content.
  • My #1 favorite headline copywriter, and their site I go to whenever I want inspiration, ideas, and themes for my subject lines.
  • How to use an ordinary ball to get the attention of almost any potential client, customer, JV partner, or anyone else whose attention you want.
  • A small “attitude shift” you can make in your emails (starting right away) that made Steve McQueen the biggest and highest paid movie star of his time.
  • A deranged picture book that I believe can make anyone who reads (and applies my instructions to it) it a far better writer, copywriter, and communicator.
  • And a lot more…

Including a gift (nobody else on the planet has yet) I am giving subscribers since July is my birthday month. (Warning: This gift is not secksy at all, and most will probably not even use it because it’s free, and therefore won’t Value it — but the few who do will almost certainly find a lot more success, sales, and peace of mind for the rest of 2018 and beyond.)

Again, today is the deadline.

Once I send it to the printer today, it’ll be too late to get it.

Here is the link:

Ben Settle

Filed under: Email Marketing

I gots more to say about neediness and marketing.

Including, an example from Trump.

Last week I got this email from a bloke named Konrad:

I just got a email from a list I’m on and the subject line is cesspool of neediness. I figured I’d give you some more email fodder since you’re the one who taught me why this headline is so asinine. Here it is: 10 Second Question (Please OPEN and ANSWER Immediately) ‘Cause of what you teach, I didn’t want to open the email just out of spite.


Konrad is exactly right.

I am betting you got a visceral revolting reaction just reading that subject line.

(I know I did…)

Now, that is a pretty obvious example.

Let’s talk about a not-so-obvious example that even great negotiators like Trump make. Sometime last year, the media started saying Trump wasn’t mentally fit to be president (something like that). And, instead of ignoring them or using one of a dozen other techniques he has demonstrated he knows for dealing with such things, he did the opposite and went on the defense.

In his case, he took to Twitter to defend himself.



Because all that did was make him look insecure and needy.

If you use my email ways, you will have no shortage of people (big and small) taking shots at you like, that, too (most recently “Email Players” subscriber Daisy Luther got attacked by the media and even Snopes). And, when they do, I suggest using the persuasion secret Trump should have used.

A secret that:

1. Instantly silences the opposition (or makes them double down and look silly, you win, either way)

2. Can put more pesos in your piggy bank

3. Is also good for any other time (business or otherwise) someone tries to bust your balls, accuse you of something stupid, or humiliate you in some way

A secret, you can find on page 11 of the July “Email Players” issue.

Not only do I show you this secret, but I also show you what Trump could have said in a single tweet to shut all his opposition down in a single tweet, further lower the media’s overall status (while raising his), and ended up probably earning a lot of political capital.

The deadline to get this issue is almost upon you.

Subscribe here while you can still get it:

Ben Settle

Filed under: Email Marketing

True story:

Back in my fraternity days, we would often pull a diabolically evil prank on people where we’d break into their room and smear catfish bait all over their walls, closet, desk, etc.

Why was this so evil?

Because catfish bait stench “sticks” to everything.

(Even after you clean it up!)

And, no matter how clean your room is, how tidy it is, or how much you scrub everything down, that smell lingers. And, it makes everything in an otherwise attractive room — including high quality clothes, an expensive TV’s, and other high classy objects — completely repulsive.

Anyway, why am I bringing this up?

Because, it got me to thinking about the following quote:

“The more interest you show, the more you repel the object of your desire. Uncontrollable desire makes you seem weak, unworthy, pathetic.”

That diddy is from Roberte Greene’s “The 48 Laws Of Power”

And I believe it’s the most profitable *email* quote ever penned.


Because you and I live in the single most needy society (if you are in the U.S. at least) in history. Everyone is needy. Men are needy for lovin’ from hot women. Women are needy for attention from powerful men. Internet marketers are needy for Facebook likes and approval. Politicians are needy for votes. And, from what I see, email marketers, copywriters, podcasters, coaches, etc are needy for sales.

And all that neediness is basically marketing catfish bait:

It makes people completely repulsive.

Nothing on God’s blue earth will make you more unattractive and repulsive to would-be customers, clients, JV partners, (or to anyone else) than being needy.

The worst part?

A lot of people who think they aren’t needy are.

You can see it in their emails. Or in their Flakebook posts. Or on their Twitter timelines. Or in their sales copy. And in everything else they do when trying to persuade people to buy.

So that’s the bad news.

The good news?

There are many neediness“tells.” Some of them are obvious (like telling people they “need” to buy from you in your emails, i.e. neediness projection) and some are not so obvious (like supplicating to clients and customers). But obvious or subtle, if you know the most common neediness tells, you can spot them in your own marketing, copy, selling, and emails, and fix them.


Once upon a time Yours Crotchety was the neediest guy in the room.

And, it ruined a lot of relationships for many years.

(Business, persona, and otherwise…)

It also ruined my sales copy early on.

Then, when I started implemented “anti-neediness” into everything, my sales took off. In fact, back when I did copy and email critiques (I don’t anymore) this was the main thing I found wrong:


Nobody ever realized it until I pointed it out.

Then, they would fix it, and report back saying how much their sales improved.

Just going through your emails and knowing the neediness tells is the single fastest way to make more sales I’ve ever discovered — without having to add a single extra subscriber to your list, without having to be a better copywriter, and without having to send any more traffic to your site.

Enter the July “Email Players” issue.

I spend a lot of time on this subject in next month’s issue.

Including, listing several of the most sales-killing neediness ‘tells’ (I can guarantee everyone reading this email is doing at least 2 or 3 of them) and how to fix them.

I can’t make you any guarantees.

But, I believe this is going to put a lot of extra rupees in a lot of wallets.

Tomorrow is the deadline to get in on this action.

Subscribe here to get it, while you still can:

Ben Settle

Filed under: Email Marketing

“Email Players” subscriber Brooks Briz makes elBenbo blush:

I can sum up how you’ve changed my life for the better in three ways…

* Teaching me how to become a better overall communicator so that I can serve more people effectively.

* Inspiring our business’ ongoing communications. (Our email game was mad weak and we were just booty calling haha).

* Motivating me to start my own printed newsletter around experiential leadership.
I guess it didn’t hurt that I made a hell of lot more money as a result. However, that was the outcome; not the goal.

So, yes, thank you for your influence. I don’t fall under the realm of pro copywriters or internet/email marketers but your content is still pertinent for virtually anyone.

It’s always good to see another “boot call” emailer (i.e. people who only mail when they have a new product to sell, treating their list like a booty call) settle down, and mailing daily.

Anyway, this is more proof of the many benefits to being an “Email Players” subscriber.

But, only if you are willing to put in the work (and it is work), drop all the lies you tell yourself about how you can’t afford it (it’s $3.23 per day, even a bum rattling a coffee-stained paper cup full of change can afford it), and how you don’t have time, or whatever the excuse is.

This is why I say it ain’t for everyone.

But, for the chosen few it is intended for?

Well, their success stories speak for themselves…

The July issue goes to the printer Saturday.

To get it before the deadline, high tail it on over to this link:

Ben Settle

Filed under: Email Marketing

Earlier this week, an “Email Players” subscriber asked about daily emails:

“My question is what gives you such conviction that 7/week is the “right” frequency? i.e. how do you know that pros (relationship) outweigh the cons (unsubscribes)?”

I have gotten many variations of this question before.

And, I probably sound like a broken record answering it.

So this time, instead of answering it in the usual way (lecturing) I will simply Bensplain it in a way that anyone can understand at a glance.

Behold, an email I got from “Email Players” subscriber Brian Saemann:


Just became an Email Player the other day – I’m looking forward to the June issue. It only took 2,253 emails to get me. That’s gotta be a record:

(NOTE: His email contained the screenshot of his gmail proving the numbers)

‘nuff said…

All right, on to the important stuff:

The deadline to get the July “Email Players” issue is on you like a rash — just two days to go. After that, I send it to the printer and it’ll be too late to get this issue, which contains quite possibly the single most profitable training for anyone in the business of persuasion I can impart.

I decided to wait until now to teach it for several reasons.

(One of which, July is my birthday month, it’s like my gift to my subscribers…)

The link to subscribe while there is still a little time left is here:

Ben Settle

Filed under: Email Marketing

One of the lightbulb moments for me in my copywriting education came over 10 years ago, when I interviewed the great A-list copywriter Doug D’Anna.

It was a pretty short interview.

(I think it clocked in at under 35 minutes.)

And we started talking about headlines.

He told me about a winning headline he’d written that I suspect nary a hotshot copywriter today would think is either secksy or persuasive. In fact, I suspect 9 out of 10 copywriters would scoff at it and say it sucks if they were to critique the sales letter without knowing who wrote it.

The headline?

“Can India Stop China?”

I doubt you’ll ever see that headline in a list of 100 greatest headlines. I doubt you’ll see anyone try to “swipe” it. And, I doubt you’d see it held up as a shining example of copywriting brilliance at any seminars.

But, it according to Doug it was a huge hit.

And, the reason why is because it wasn’t trying to impress copywriters.

It was trying to make a sale.

And to that market, at that time in history, that question was burning in their minds, and of 100% importance & significance to their lives.

This is, btw, why I don’t do critiques anymore.

(Besides the fact I hate doing copywriting critiques)

As Doug D’Anna put it in the same interview:

“How can I offer somebody a copywriting critique on a piece of sales copy for a product or a prospect that I am 100 percent unfamiliar with?”

Anyway, guys like Doug and other A-listers have incredible headline knowledge.

And, I’m always taken to school when I read their stuff.

Speaking of which:

There is a particular A-list copywriter who, for my money, is the single best headline writer on the planet. Someone whose headlines I study (even if they are a bit gross sometimes…) all the time, and who I also get many email subject line and theme ideas just from the headlines.

And, on page 15 I show you where to find this copywriter’s ads.

(It’s my secret headline “stash” when I write ads.)

To subscribe before the deadline in a few days, go here:

Ben Settle

Filed under: Email Marketing

One of the things I enjoy getting are big, steaming piles of hate mail.

I don’t get as much of it as I used to. Mostly since, I do a lot of “sifting and sorting” before someone opts-in to my lists, as I market in a such a way where overly-emotional men and women who like to take out their problems on others or get into mindless pissing matches don’t bother joining my lists in the first place.

But, every now and then, one or two slip by the goalie.

And when one does, I sometimes perk up and stop everything.


Because it’s like Christmas.

They’re giving me a Valuable gift:

Their emotions.

And not only is someone giving me their emotions (their emotions belong to me for as long as they keep the hatin’ going…), but I often find them amusing & entertaining. The exceptions being the long, rambling ones that are just one giant paragraph. I usually don’t read those. But, I have been known to reply and let them know their return key game is weak.


The intellectually honest ones can be turned to the elBenbo side of the Force.

It doesn’t happen all the time.

But, it does every now and then.

And, those types turn out to be some of the best, long term buyers there are.

On the other hand, the intellectually dishonest ones (i.e. trolls who live in their mom’s basement, for example) simply provide endless amusement and future email fodder. So even if they don’t change their angry ways, I can use their anger to my advantage in some way. Either in a daily email or as story content in something else (podcast, public speaking, whatever).

Either way, I never take it personally when someone is pissed.

I don’t think you should, either.

For one thing, some deranged hate mail will put some hair on your chest.

(Get enough of it, and it not only doesn’t bother you, you look forward to it…)

For another thing, if you do, you are admitting they are better than you.

Plus, you have to realize that virtually every one of them exists in their own self-created echo chamber. They block anyone who disagrees with them. They get livid every time someone they hate tweets (look at Trump’s twitter replies — some of his haters are literally insane). And, they simply aren’t emotionally mature enough to handle honest disagreement, and would just as soon destroy you (or threaten to) than let the issue be.

In fact, over the years, I have noticed something about these types:

The more mindlessly angry someone gets, the more of an echo chamber that person exists in.

This goes for people who enjoy getting into pointless pissing matches, too. (i.e. people who just lob insults, zero substance)

It’s not that they’re “bad” people.

They’re just not very mentally stable.

Thus, while I don’t take their attacks personally, I rarely respond to them. And when I do, I regret it every single time due to the waste of time — since there’s not much benefit in getting into someone who had a full bladder and enjoys pissing matches (figuratively or literally…)

But, I am not too proud to take the free fodder they provide.

After all, what’s the point of having haters if you can’t profit from them?

They spend all that time seething and writing to you.

It’d be a pity not to let them help you help yourself…

All right, enough of this.

Maybe someone needed to hear it, maybe not.

Either way, to check out my “Email Players” newsletter, go ye here:

Ben Settle

Double Your Sales With Email

World Leader In Email Copywriting Education is Giving AwayTips For Doubling Sales With Email Right Now

Use the form below to open his daily email tips and a free digital copy of the prestigious $97/month “Email Players” newsletter…

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

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