Example #7999432 of the foolishness of mindless swipers:
Over the last few weeks, I’ve discovered my most-ripped-off opt-in page (I am even seeing it mindlessly copied now by a couple IM guru types who charge a small fortune to learn from them) gets by far the least (almost a full 100% less response) sales.
I suspected that one would lose from the start.
After all, it appeals to the dregs of the online marketing-related niches.
(Which is probably why it appeals to swipers so much, too.)
But, even I didn’t know it’d get its arse kicked that bad.
Yet, here these guys are swiping away like their lives depend on it.
But, here’s the fun part:
It’s very deceptive in how it’s losing. By that I mean, this loser ad gets way more overall opt-ins than the winning page, despite it leading to way less money in the bank. And, I suspect the schlubs swiping it are seeing an uptick in their opt-ins thinking “it’s working!”
But, it’s not.
Not if they care more about sales vs soft metrics (like opt-in rates), at least.
Anyway, it’s amusing to think of people copying an ad that literally brings in the worst bottom-of-the barrel leads because some marketing teacher told them to swipe & deploy, or whatever the goo-roo fanboys are calling it these days.
It’s also an example of yet another internet marketing stupid tax:
Blindly swiping losing ads that get way fewer sales and/or generate terrible leads.
Mindless swipers really are a small thinking lot.
And, this is just one more example of why…
If you want to learn how to write emails and copy people look forward to reading and buying from (using your own brain, and not sounding like a fax of a xerox of a scan of someone else’s personality like virtually all swipers do) then check out my “Email Players” newsletter.
Subscription info is right over here: