No time for dilly-dally today.
Below are se7en “sales killing” marketing blunders. If you’re making any of them, then you might be robbing yourself blind and not even realize it.
Ready?
OK then, giddy-up…
1. Ignoring market skepticism
Chances are, in the last 12 months your market has been screwed by everyone — their government, their boss, their bank, their investment adviser, and maybe even their favorite goo-roo.
They probably assume you will screw them over, too.
Hey, and speaking of goo-roos…
2. Goo-roo worship
I swear, some people would jump off a bridge if their favorite goo-roo told them it’d put money in their pocket.
Hey, don’t get me wrong.
Most of us have our favorite goo-roos (mine are mostly dead people, but I still have ‘em). And there’s nothing wrong with modeling successful people.
But dogmatically following their every movement?
Big, big mistake.
Especially if you don’t sell to the same market.
3. Following the crowd
Ken McCarthy told a funny story about this in his “System Club Letters” book. He was in New York during a bitter cold spell and saw a long line of people (“the crowd”) waiting for cabs at the airport.
Yet, there was an empty cab stop across the street.
Within minutes Ken was in a warm cab while the “crowd” froze their butts off at the airport line.
The point?
Following the crowd will get ya every time.
4. Tactic-based marketing
This may shock some people, but he (or she) who knows their MARKET best, wins.
Not whoever knows the most sales “choke holds” and closes.
5. Blindly following other peoples’ test results
You wouldn’t do that, now would you?
I know I have, and the results were NOT pretty.
6. Thinking content is king
Content is mega important but, IMHO, there’s something FAR more profitable.
Do you know what it is?
If not, then you’ll love the first Crackerjack Selling CD Club lesson (coming soon to a mailbox near you).
7. Giving away too much free info
Look, by all means bait the hook. But to catch a catfish, are you going to put half the chicken on the hook… or just the chicken’s liver?
Just something to think about.
OK, that’s it for today.
Until next time, be cool.
Ben Settle
