Been reading a fascinating bit on so-called “alphas.”
A lot of guys who think they’re alphas aren’t (sorry, studs) and methinks a lot of guys who think they can somehow magically become alphas (by reading a book or whatever) are going to be kind of disappointed.
Either way, the link below contains info I think is spot on.
And you may find it useful if you sell to male dominated markets (like I do) or if you’re a woman who just wants to know what makes certain men “tick.”
Enjoy…
Ben Settle
P.S. Don’t worry, though — whether you’re an alpha, beta, gamma, delta, sigma or even lambda or omega… you can still learn how to outsell anyone you compete against in your market with the skillz taught over at:
