An Open Letter To Marketing Newbies

Today’s email is for raw, “wriggling” newbies.

The ones who are brand spanking new to marketing and don’t have a lot of time, resources or patience to deal with nonsense and fluff.

If that’s you, then following is a list of ideas to consider.

This list is by no means exhaustive.

And there ARE exceptions to everything.

But this is something lots of people have requested lately.

OK, enough dilly-dally.

As the Joker would say… “And here. we. GO —

• Never assume others’ test results will apply to YOUR marketing.

• If someone’s ads are full of empty hype and contain no substance, you can (usually) bank on their PRODUCT being the same.

• Just because someone’s a celebrity doesn’t mean they’re an expert.

• Don’t swipe “big launch” sales letters.

• Run from anyone who publicly counts their money.

• Consume a good “how to” product at least 10x’s before buying the next one.

• Resist complaining about people sending you sales pitches. (Either unsubscribe or, do what I do and actually READ ‘em)

• When in doubt, do the OPPOSITE of what the “crowd” is doing.

• If it sounds too good to be true, it is.

• Take lists like this one with a grain of salt. (Bet ya didn’t see this one coming, did you? Believe it or not, some people will do stuff like what I’m doing here to prove how “good” they are, while secretly plotting to fleece you.)

Messed up world, ain’t it?

Anyway, those are just some ideas to consider.

I hope you found them helpful.

Ben Settle