Comments on: Batman, Sociopaths & Sales Letters

By: Ben Settle

Ben Settle — Fri, 16 Jan 2009 21:14:35 +0000

Hey Mike, how’ve you been? Thank you for stopping in, it’s good to hear from ya

Ben

By: Michael

Michael — Fri, 16 Jan 2009 20:45:49 +0000

Great points and an enjoyable read.

You also proved another copywriting adage true. I clicked on this post after seeing the title. The headline rules and you won a reader because of it.

Who can resist “Batman, Sociopaths & Sales Letters”?

By: Ben Settle

Ben Settle — Thu, 01 Jan 2009 00:22:45 +0000

Thanks for chiming in Note, always cool to hear your take on things. I don’t know who was the first to say this, but it’s 100% true: Copy is a sales multiplier, not a magic pill.

Ben

By: Note Taking Nerd #2

Note Taking Nerd #2 — Wed, 31 Dec 2008 23:27:44 +0000

Wuttup Ben,

Your point emphasizes what some copywriters forget.

Copy is the least important factor in a piece bringing a smile to the face of everyone involved in a project.

I’ve heard the value of the three vital components of a projects success broken down a couple of ways by different experts. It always comes down to approximately 40% offer, 50% list and 10% copy?

When I was in the fundraising industry I found this to be absolutely positively true.

Knowing the list I’m going to is hot and having a Jay Abrahamesque mountain of value proposition takes a humongous burden off my shoulders.

Once these two are in the bag, I know I don’t have to have platinum flowing from my fingers.

I’ll be o.k. just spinning gold. Hell, I might even get away with silver.

It always helps to be reminded of what’s really important when I get to work on project.

Thanks again Ben for making today’s writing easier for me.

Note Taking Nerd #2