Ben you are so good at this. And I feel so ordinary in comparison.

I’ve got to tell you how I have benefitted the most from your advice on bullet points. Your lesson on writing press releases has produced awesome results for me, because you made it clear that a good press release is not a pre-packaged news story, but simply a teaser device to get a journalist to call me.

And you taught me to do this by writing a list of intriguing bullets on the press release.

Sure enough, one of the reporters who called me said she just had to call to find out what one of my bullets meant. We had a 40 minute call and after investing that much time with me, it was a lock that she would write an article about me (and she did).

Now with this additional info on bullet points, I am going to be truly dangerous.

Thanks for the great info, even if you make me doubt my copywriting chops now and then.

Charles Brown

Walt: You’re more than welcome, glad you liked it that much!

Ben

Thanks Ben… printed both yours and copybloggers.

Personally I think it helps to signify “hey look at me – I’m important”.

I find that if I have lots of information to send to a vendor or customer in any correspondence, the bullet points just help things stand out and or draw attention to the important parts of my message.

I don’t use bullets enough. I learned a lot from both you and Brian about different techniques for using them.

Thanks Ben!

Ben

I think it blows people’s minds to know how much there is to discuss about bullet points. Who knew?

Abdul: Oddly enough, I don’t actively promote that book anymore (just let it sell on amazon.com). If you want to read the sales letter I pulled that bullet point from, it’s at http://www.NoDogBones.com (just scroll down past the radio interviews).

Jeremy: Thank you, glad you enjoyed it and hope it helps ya

Susan: The “secret” is to write a press release and then just change the headline and send it out again. A new headline makes it basically a whole new press release. It grabs the attention of some reporters who maybe skipped it or didn’t use it the last time. This is a powerful Paul Hartunian teaching and he’s definitely “the man” when it comes to this stuff: http://www.PublicitySystem.com

Susan

Like Dave said – I’ll be coming back to this one the very next time I’m writing bullets for a promotion…

Actually both posts were great – yours and the one from copyblogger!

Keep it up

Jeremy Reeves
http://www.controlbeatingcopy.com

I accidentally search for that book in Google and found this one: http://www.amazon.com/Should-Never-Give-Your-Bone/dp/0979578604

Even though I don’t have a dog, and not interested in having one, but you still making me to search for that product.

Heh.