Comments on: Bullet Point Secrets http://bensettle.com/blog/bullet-point-secrets/ Featuring Ben Settle -- Email fanatic and scrappy entrepreneur Mon, 05 Apr 2010 15:21:18 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Charles Brown http://bensettle.com/blog/bullet-point-secrets/comment-page-1/#comment-385 Charles Brown Tue, 05 Aug 2008 18:05:59 +0000 http://bensettle.com/blog/bullet-point-secrets/#comment-385 Arrrrrgh! Ben you are so good at this. And I feel so ordinary in comparison. I've got to tell you how I have benefitted the most from your advice on bullet points. Your lesson on writing press releases has produced awesome results for me, because you made it clear that a good press release is not a pre-packaged news story, but simply a teaser device to get a journalist to call me. And you taught me to do this by writing a list of intriguing bullets on the press release. Sure enough, one of the reporters who called me said she just had to call to find out what one of my bullets meant. We had a 40 minute call and after investing that much time with me, it was a lock that she would write an article about me (and she did). Now with this additional info on bullet points, I am going to be truly dangerous. Thanks for the great info, even if you make me doubt my copywriting chops now and then. Charles Brown<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('385','Charles Brown'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('385','Charles Brown','Arrrrrgh!\n\nBen you are so good at this. And I feel so ordinary in comparison.\n\nI\'ve got to tell you how I have benefitted the most from your advice on bullet points. Your lesson on writing press releases has produced awesome results for me, because you made it clear that a good press release is not a pre-packaged news story, but simply a teaser device to get a journalist to call me.\n\nAnd you taught me to do this by writing a list of intriguing bullets on the press release.\n\nSure enough, one of the reporters who called me said she just had to call to find out what one of my bullets meant. We had a 40 minute call and after investing that much time with me, it was a lock that she would write an article about me (and she did).\n\nNow with this additional info on bullet points, I am going to be truly dangerous.\n\nThanks for the great info, even if you make me doubt my copywriting chops now and then.\n\nCharles Brown'); return false;">Quote</a></div> Arrrrrgh!

Ben you are so good at this. And I feel so ordinary in comparison.

I’ve got to tell you how I have benefitted the most from your advice on bullet points. Your lesson on writing press releases has produced awesome results for me, because you made it clear that a good press release is not a pre-packaged news story, but simply a teaser device to get a journalist to call me.

And you taught me to do this by writing a list of intriguing bullets on the press release.

Sure enough, one of the reporters who called me said she just had to call to find out what one of my bullets meant. We had a 40 minute call and after investing that much time with me, it was a lock that she would write an article about me (and she did).

Now with this additional info on bullet points, I am going to be truly dangerous.

Thanks for the great info, even if you make me doubt my copywriting chops now and then.

Charles Brown

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]]> By: Ben Settle http://bensettle.com/blog/bullet-point-secrets/comment-page-1/#comment-384 Ben Settle Thu, 17 Jul 2008 04:24:23 +0000 http://bensettle.com/blog/bullet-point-secrets/#comment-384 Melody: You're in good company, I once read somewhere that Paul Hartunian does the same thing -- even when he's just writing phone messages to people, etc in teasing bullets just to practice. An awesome habit to get into... Walt: You're more than welcome, glad you liked it that much! Ben<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('384','Ben Settle'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('384','Ben Settle','Melody: You\'re in good company, I once read somewhere that Paul Hartunian does the same thing -- even when he\'s just writing phone messages to people, etc in teasing bullets just to practice. An awesome habit to get into...\n\nWalt: You\'re more than welcome, glad you liked it that much!\n\nBen'); return false;">Quote</a></div> Melody: You’re in good company, I once read somewhere that Paul Hartunian does the same thing — even when he’s just writing phone messages to people, etc in teasing bullets just to practice. An awesome habit to get into…

Walt: You’re more than welcome, glad you liked it that much!

Ben

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]]> By: Walt Goshert http://bensettle.com/blog/bullet-point-secrets/comment-page-1/#comment-383 Walt Goshert Thu, 17 Jul 2008 04:21:08 +0000 http://bensettle.com/blog/bullet-point-secrets/#comment-383 Bullet-proof bullet points. Thanks Ben... printed both yours and copybloggers.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('383','Walt Goshert'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('383','Walt Goshert','Bullet-proof bullet points.\n\nThanks Ben... printed both yours and copybloggers.'); return false;">Quote</a></div> Bullet-proof bullet points.

Thanks Ben… printed both yours and copybloggers.

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]]> By: Melody Campbell, The Small Business Guru http://bensettle.com/blog/bullet-point-secrets/comment-page-1/#comment-382 Melody Campbell, The Small Business Guru Wed, 16 Jul 2008 02:37:43 +0000 http://bensettle.com/blog/bullet-point-secrets/#comment-382 I even write with bullets when I'm not writing sales copy! Personally I think it helps to signify "hey look at me - I'm important". I find that if I have lots of information to send to a vendor or customer in any correspondence, the bullet points just help things stand out and or draw attention to the important parts of my message. I don't use bullets enough. I learned a lot from both you and Brian about different techniques for using them. Thanks Ben!<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('382','Melody Campbell, The Small Business Guru'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('382','Melody Campbell, The Small Business Guru','I even write with bullets when I\'m not writing sales copy!\n\nPersonally I think it helps to signify \"hey look at me - I\'m important\".\n\nI find that if I have lots of information to send to a vendor or customer in any correspondence, the bullet points just help things stand out and or draw attention to the important parts of my message.\n\nI don\'t use bullets enough. I learned a lot from both you and Brian about different techniques for using them.\n\nThanks Ben!'); return false;">Quote</a></div> I even write with bullets when I’m not writing sales copy!

Personally I think it helps to signify “hey look at me – I’m important”.

I find that if I have lots of information to send to a vendor or customer in any correspondence, the bullet points just help things stand out and or draw attention to the important parts of my message.

I don’t use bullets enough. I learned a lot from both you and Brian about different techniques for using them.

Thanks Ben!

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]]> By: Ben Settle http://bensettle.com/blog/bullet-point-secrets/comment-page-1/#comment-381 Ben Settle Tue, 15 Jul 2008 14:27:19 +0000 http://bensettle.com/blog/bullet-point-secrets/#comment-381 Hey Brian, I think everyone ought to print out your post (I know I did!) and use it as a guide. Awesome, awesome stuff. Ben<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('381','Ben Settle'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('381','Ben Settle','Hey Brian, I think everyone ought to print out your post (I know I did!) and use it as a guide. Awesome, awesome stuff.\n\nBen'); return false;">Quote</a></div> Hey Brian, I think everyone ought to print out your post (I know I did!) and use it as a guide. Awesome, awesome stuff.

Ben

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]]> By: Brian Clark http://bensettle.com/blog/bullet-point-secrets/comment-page-1/#comment-380 Brian Clark Tue, 15 Jul 2008 14:13:19 +0000 http://bensettle.com/blog/bullet-point-secrets/#comment-380 Hey Ben, thanks for the mention! This is an awesome elaboration. I think it blows people's minds to know how much there is to discuss about bullet points. Who knew? :-)<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('380','Brian Clark'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('380','Brian Clark','Hey Ben, thanks for the mention! This is an awesome elaboration.\n\nI think it blows people\'s minds to know how much there is to discuss about bullet points. Who knew? :-)'); return false;">Quote</a></div> Hey Ben, thanks for the mention! This is an awesome elaboration.

I think it blows people’s minds to know how much there is to discuss about bullet points. Who knew? :-)

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]]> By: Ben Settle http://bensettle.com/blog/bullet-point-secrets/comment-page-1/#comment-379 Ben Settle Tue, 15 Jul 2008 13:13:59 +0000 http://bensettle.com/blog/bullet-point-secrets/#comment-379 Dave: Glad you likey! Abdul: Oddly enough, I don't actively promote that book anymore (just let it sell on amazon.com). If you want to read the sales letter I pulled that bullet point from, it's at www.NoDogBones.com (just scroll down past the radio interviews). Jeremy: Thank you, glad you enjoyed it and hope it helps ya Susan: The "secret" is to write a press release and then just change the headline and send it out again. A new headline makes it basically a whole new press release. It grabs the attention of some reporters who maybe skipped it or didn't use it the last time. This is a powerful Paul Hartunian teaching and he's definitely "the man" when it comes to this stuff: www.PublicitySystem.com<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('379','Ben Settle'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('379','Ben Settle','Dave: Glad you likey!\n\nAbdul: Oddly enough, I don\'t actively promote that book anymore (just let it sell on amazon.com). If you want to read the sales letter I pulled that bullet point from, it\'s at www.NoDogBones.com (just scroll down past the radio interviews).\n\nJeremy: Thank you, glad you enjoyed it and hope it helps ya\n\nSusan: The \"secret\" is to write a press release and then just change the headline and send it out again. A new headline makes it basically a whole new press release. It grabs the attention of some reporters who maybe skipped it or didn\'t use it the last time. This is a powerful Paul Hartunian teaching and he\'s definitely \"the man\" when it comes to this stuff: www.PublicitySystem.com'); return false;">Quote</a></div> Dave: Glad you likey!

Abdul: Oddly enough, I don’t actively promote that book anymore (just let it sell on amazon.com). If you want to read the sales letter I pulled that bullet point from, it’s at http://www.NoDogBones.com (just scroll down past the radio interviews).

Jeremy: Thank you, glad you enjoyed it and hope it helps ya

Susan: The “secret” is to write a press release and then just change the headline and send it out again. A new headline makes it basically a whole new press release. It grabs the attention of some reporters who maybe skipped it or didn’t use it the last time. This is a powerful Paul Hartunian teaching and he’s definitely “the man” when it comes to this stuff: http://www.PublicitySystem.com

Reply – http://www.NoDogBones.com (just scroll down past the radio interviews).\n\nJeremy: Thank you, glad you enjoyed it and hope it helps ya\n\nSusan: The \"secret\" is to write a press release and then just change the headline and send it out again. A new headline makes it basically a whole new press release. It grabs the attention of some reporters who maybe skipped it or didn\’t use it the last time. This is a powerful Paul Hartunian teaching and he\’s definitely \"the man\" when it comes to this stuff: http://www.PublicitySystem.com‘); return false;”>Quote
]]> By: Susan Coils http://bensettle.com/blog/bullet-point-secrets/comment-page-1/#comment-378 Susan Coils Tue, 15 Jul 2008 05:54:51 +0000 http://bensettle.com/blog/bullet-point-secrets/#comment-378 Great info. Ben. And I would like to know how to write that press release please! Susan<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('378','Susan Coils'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('378','Susan Coils','Great info. Ben. And I would like to know how to write that press release please!\n\nSusan'); return false;">Quote</a></div> Great info. Ben. And I would like to know how to write that press release please!

Susan

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]]> By: Jeremy Reeves http://bensettle.com/blog/bullet-point-secrets/comment-page-1/#comment-377 Jeremy Reeves Tue, 15 Jul 2008 03:02:37 +0000 http://bensettle.com/blog/bullet-point-secrets/#comment-377 Wow...amazing post Ben. Like Dave said - I'll be coming back to this one the very next time I'm writing bullets for a promotion... Actually both posts were great - yours and the one from copyblogger! Keep it up :) Jeremy Reeves www.controlbeatingcopy.com<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('377','Jeremy Reeves'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('377','Jeremy Reeves','Wow...amazing post Ben.\n\nLike Dave said - I\'ll be coming back to this one the very next time I\'m writing bullets for a promotion...\n\nActually both posts were great - yours and the one from copyblogger!\n\nKeep it up :)\n\nJeremy Reeves\nwww.controlbeatingcopy.com'); return false;">Quote</a></div> Wow…amazing post Ben.

Like Dave said – I’ll be coming back to this one the very next time I’m writing bullets for a promotion…

Actually both posts were great – yours and the one from copyblogger!

Keep it up :)

Jeremy Reeves
http://www.controlbeatingcopy.com

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]]> By: Abdul Rahman http://bensettle.com/blog/bullet-point-secrets/comment-page-1/#comment-376 Abdul Rahman Tue, 15 Jul 2008 02:00:01 +0000 http://bensettle.com/blog/bullet-point-secrets/#comment-376 Promoting all the time eh, Ben? I accidentally search for that book in Google and found this one: http://www.amazon.com/Should-Never-Give-Your-Bone/dp/0979578604 Even though I don't have a dog, and not interested in having one, but you still making me to search for that product. Heh.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('376','Abdul Rahman'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('376','Abdul Rahman','Promoting all the time eh, Ben?\n\nI accidentally search for that book in Google and found this one: http:\/\/www.amazon.com\/Should-Never-Give-Your-Bone\/dp\/0979578604\n\nEven though I don\'t have a dog, and not interested in having one, but you still making me to search for that product.\n\nHeh.'); return false;">Quote</a></div> Promoting all the time eh, Ben?

I accidentally search for that book in Google and found this one: http://www.amazon.com/Should-Never-Give-Your-Bone/dp/0979578604

Even though I don’t have a dog, and not interested in having one, but you still making me to search for that product.

Heh.

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