Copywriting And Marketing

If you’d like to have some rare copywriting and marketing books at dirt-cheap prices, then I’ve got some good news.
Check this out:
A couple years ago I was looking for a rare, practically impossible-to-find marketing book.
I was writing an ad for Ken McCarthy at the time, and asked him to point me in the right direction.
Before [...]

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When I first joined Twitter, I figured it was just another lame-o social media site that’d be good for a few kicks, and nothing else.
And, in many cases, that’s been true.
But I’ve also found some truly valuable copywriting and marketing “gems” reading certain peoples’ tweets.
And right now I’m going to list some of these people [...]

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Just a quick FYI:
If you go to:
www.MattFurey.com
… and click on the tab on the left that says, “Free Goodies”…
… you can download an issue of Matt Furey’s newest magazine (titled, “Mastermind”) which contains some extremely cool ads you can put in your swipe file.
One of them is the looooong-running magazine control ad for his “Combat [...]

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For the past several weeks I’ve been revising (and finally writing an ad for) my Copywriting Grab Bag book.
While re-reading appendix 2 (the interview with Doberman Dan Gallapoo) I came across this fun little snippet and got a hefty laugh from it (as well as a hard kick in the arse because I haven’t been [...]

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Recently I read an article talking about why copywriters “MUST” go to marketing events.
That the best clients are at events.
And that, if you go to events, you will build your business far faster than you would otherwise.
I don’t know about this.
True, attending events can dramatically speed up your copywriting career goals… but it is definitely [...]

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Back in 1992 a young copywriter took the direct mail world by storm.
He went from a complete “nobody” people actually avoided at direct marketing conventions… to having a control for one of the biggest newsletter publishers in the country.
A control so strong it lasted three years before being beaten by the legendary copywriter Eugene Schwartz.
Then, [...]

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Got an extremely valuable copywriting resource to tell you about today.
A resource not 1 in 100 copywriters knows about… costs less than $2.00… and was told to me by none other than Gary Bencivenga (universally considered the world’s greatest living copywriter) himself.
Anyway, here’s the story:
Last January I bought Gary Bencivenga’s Seminar on DVD, was [...]

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Last week I got this extremely interesting question:
“Ben, I am just starting out in marketing and copywriting. I am a woman and notice most of the teachers and experts you discuss are male! I learn best from women and not men (no offense!). But I have come to trust your judgement and [...]

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Let’s talk about politics.
No… not the partisan kind.
The copywriting kind.
Here’s what I mean:
A few days ago I started a thread on Lynn Terry’s discussion board (in the copywriting section) about who has the better copywriting team — John McCain or Barack Obama?
Now, this isn’t about who anyone LIKES better… but who has the better ads.
The [...]

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