Free copywriting & marketing tips, articles and MP3 interviews for serious business owners
From the category archives:
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site? Fill in your name and email to your right (where it says “Free Copywriting Newsletter”), and I’ll send you a (semi) daily copywriting tip each and every week. Plus, you’ll also get a FREE copy of my advanced copywriting eBook… “The Copywriter’s Crib Sheet.” Your information is 100% safe, and [...]
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If you missed the last “copywriting secrets” episode of Markus Allen’s “Stump Markus” radio show I guest hosted with CopywritingBoard.com owner Bruce Wedding, you can access it here:
www.BenSettle.com/blog/copywriting-secrets-straight-from-the-trenches
Most of the heavy copywriting info is about half way through the show.
And the Internet marketing tips that precede it are worth their weight in gold.
Ben
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… at least for me it is.
But only for about 90 minutes.
What am I talking about?
On Thursday, November 27 (Thanksgiving Day here in the ‘States) at 9:00 a.m. pacific (10 mountain, 11 central, 12 eastern) I’ll be a guest on Markus Allen’s “Stump Markus” radio show along with copywriter Bruce Wedding.
We’re gonna rap about copywriting, [...]
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Ever see the movie “Pulp Fiction”?
If not, it’s one of the single most bizarre movies ever created.
My favorite part is called “The Bonnie Situation.”
Not only because it’s funny (in a disturbing sort of way)…
… But because there’s a HUGE marketing lesson in it.
Here’s what I mean:
The “Bonnie Situation” is the movie’s 3rd “act” where two [...]
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NOTE: The article below is by Ryan Healy, who is not only a good friend, but also happens to be one of my favorite copywriters to study and talk with. Let us know what you think in the “comments” section below…
Every time I critique an ad or sales letter, I see some of [...]
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The following may be one of the most unusual copywriting secrets you will ever hear.
But if you test using it in your next ad, there’s a good chance you will see your response quickly soar.
Here’s why:
Last summer I wrote an ad for a high-selling self defense DVD series that was somewhat “controversial.”
In fact, when [...]
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Got some cool stuff in the “hopper” I think you’re gonna love.
Including a couple fascinating interviews and a guest blog post by one of my favorite copywriters.
In the meantime, though, may I ask a favor?
I want to know how I can best help you in 2009.
I’m lining up topics to write about next year and [...]
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One thing I never talk about is SEO copywriting.
Why?
Because, while I find SEO fascinating… I only “know” enough about it to be dangerous to myself.
Especially when it comes to Google.
To me, Google’s like that “hell-bitch” horse in Lonesome Dove.
If you’ve never read the book or watched the movie, it’s a horse that constantly throws people [...]
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I’ve been on Twitter for several months now.
So far, I have 243 “updates” — and I try to attach as much value to as many of them as I can.
Below are 10 tweets that have generated the most replies and comments from my Twitter followers.
They each contain a valuable tip, resource or idea I’ve used [...]
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A few months ago, I showed you a cool joint venture secret my friend David Dutton (”the most connected man on the Internet”) taught me when I interviewed him last year.
Basically, what you do is (1) Identify someone you’d like to connect with, (2) Make a simple video about how one of their products benefited [...]
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