Copywriting Grab Bag

New to this blog? Join my blog "alerts" list and get my 300+ page advanced copywriting and marketing eBook, The Copywriter's Crib Sheet absolutely FREE.  You'll also be notified when I post new copywriting tips, expert interviews or valuable resources. To join, simply fill in your name and primary email address to your right where it says, "Free Advanced Copywriting eBook."

Here’s an interview I just did for Melody Campbell’s (www.TheSmallBusinessGuru.com) “Get More Business” Internet radio show.

The “theme” of our chat is how any business can attract an endless flow of new customers and clients in 21 days or less.

The information in this interview applies to any business, product or service — copywriters, product manufacturers, professional services, consultants, retail businesses, network marketers, and even starving artists.

You can listen to this interview in MP3, streaming audio and written transcript below:

21 Days To Unlimited New Business Interview (36:32):

By the way, after six years of being in business, I finally got around to putting up a “menu” of services.

If you’re looking for copywriting, marketing consulting (newly added last night), press releases, auto-responders, audio infomercials, ad rewrites or critiques, and other writing services go to:

I don’t take on a lot of new clients anymore.

But if you qualify, and if we’re a good “fit”, we might be able to do some business.

Below is an interview with Joseph Ratliff — a copywriter and social media marketing consultant who shows businesses how to profit from Web 2.0 sites.

Joseph has spent the past 6 months using FaceBook, Twitter, StumbleUpon and Digg to beef up not only his own profits — but his clients’ profits as well.

And if you’re a social media “skeptic” (like I was), or are wondering if these sites have any “for real” marketing value (like I did), then this interview will open up a whole new world for you.

You can listen in now by MP3 or streaming audio below:

Joseph Ratliff Social Media Marketing Interview (42:21):

You can learn more about Joseph Ratliff’s social media teachings and consulting services at:

Here’s an exclusive interview with John Anghelache about getting booked solid with copywriting clients in 30 days or less.

John written copy for some of the biggest names on the Internet.

And he literally has getting paying clients down to a science.

Until now, the only way to get your hands on this extremely valuable interview was to buy Ryan Healy’s $49 “How To Get Your First Paying Client In 14 Days Or Less” eBook. (It’s one of several bonuses I give away when you buy Ryan’s eBook from my affiliate link).

Anyway, this 36-minute interview with John shows you exactly how to find high paying clients right out the gate.

Yes, it helps if you have previous experience and a “track record” of successful ads.

But, as you will see, it’s NOT necessary.

In fact, if you take John’s advice, you could realistically be up and running with a client or two (or three or four…) extremely fast.

Maybe even within a couple days.

Anyway, you can grab this interview by MP3 download or streaming audio below:

John Angel Freelance Copywriting Interview (35:57):

For even more valuable free lessons on how to get high paying copywriting clients, go to:

Got some interesting new updates to tell you about…

1. Yet Another Free Copywriting Interview

JP Maroney interviewed me on his “Mr. Monetizer” radio show a couple weeks ago.

We talked about different ways to create money-making ads without using a bunch of “frothing-at-the-mouth” hype and exaggerations.

You can download the MP3 of the interview at:

My segment is approximately 30 minutes into the show (give or take).

2. Copywriting Forum

I’ve just been made a moderator of the copywriting section at Lynn Terry’s SelfStarterWeeklyTips.com forum.

There’s something like 10,000 members on Lynn’s forum, but the copywriting section has been pretty slow for the most part.

Personally, I think that’s a tragedy (which is why I lobbied to be the moderator).

Especially since Lynn’s board is heavily “spidered” by the search engines, and when you post something truly relevant and valuable, Google will love you for it (and reward you handsomely).

So it’s worth stopping by periodically to share any copywriting tips, questions or comments you have. Or even just to lurk or say “hi!”

The direct link to the copywriting forum is:

3. New Affiliate Marketing eBook

Look, I don’t do a whole lot of affiliate marketing.

But I have recently learned that, in many cases (although not all), I get significantly higher conversions and/or sales compared to the other affiliates I compete against — including some with MUCH bigger lists and name recognition.

Now, I’m not going to insult your intelligence and promise you this eBook will engorge your bank account with millions of dollars overnight or whatever.

But it does outline — step by step — the unique method I use to “leap frog” over my bigger and more popular competition, while simultaneously increasing my website’s traffic and newsletter subscriber rates.

I learned a lot of these techniques simply by observing how some of my clients (including two extremely successful affiliate Internet marketers) run their affiliate campaigns, and then added my own “spice.”

Since then I’ve done pretty well at this affiliate marketing game.

And I’m fairly certain there is nobody else teaching the exact system I lay out.

Plus, I’m also compiling a lineup of valuable bonuses (including exclusive interviews with some top affiliate marketers) which alone will be worth WAY more than whatever price tag I put on the actual eBook.

Anyway, to be notified when it’s ready go to:

4. Free Eugene Schwartz Headline Swipe File

Last (but NOT least), Lawrence Bernstein is giving away a 19-page .PDF containing 127 Eugene Schwartz headlines.

You can still nab it (although I don’t know for how long) at:

And be sure to check out Lawrence’s blog (it’s a friggin’ swipe file GOLD MINE) at:

You can also get a ton of free swipe file ads by getting my swipe file report “How To Build An Instant Million Dollar Swipe File” at:

Oh yeah — one more thing:

I also want to thank everyone who’s been connecting and chatting with me on FaceBook. It’s great getting to know you on a (at least somewhat) “face to face” level.

If you’d like to connect with me on FaceBook and say hello, just go to:

NOTE: Please refrain from sending me a bunch of non-personal FaceBook “application” messages like virtual beers, shots, karma points, etc.

I appreciate the gesture, but let’s face it: Most of them are a complete waste of your time and mine. And, quite frankly, are rather dorky.

Just a quick heads up:

I’m going to be on JP Maroney’s “Mr. Monetizer” Internet radio show tomorrow.

We’re going to talk about ways to squeeze more profits from your ads without using hype, lies or wild-haired exaggerations that look, feel and sound like bull you-know-what.

JP is also giving away some neat prizes during his show and, no matter what, you’ll get a special gift titled, “How To Get 4,137 Referrals From A Single $90 Promotion” just for listening.

Anyway, the show is Tuesday, May 13th at 2 PM EST, 1 PM CST, 12 PM MST, 11 AM PST.

You can get the details, grab your free gift and enter the drawing for the prizes now at:

Below is an interview with JP Maroney — a public speaker and serial business-builder who often earns tens of thousands of dollars per speech.

In this interview JP shows you how ANY copywriter, consultant or info-marketer can use public speaking to generate an almost endless number of leads, sales, and joint venture partners — even if you’re shy or scared to death of public speaking now.

You can listen to this fascinating interview in MP3 or streaming audio (no downloading necessary) below:

JP Maroney How To Generate Endless New Business Interview (44:23):

For a free lesson from JP on “The 7 Different Ways To Make Money As A Public Speaker”, go to:

Below is an interview with my friend Ryan Healy about writing ads that fill up your seminars and conferences.

Ryan has helped some pretty big seminar promoters fill their seats — like Alex Mandossian and Pulte Homes.

And in this interview he shows you many of the secrets he’s learned while helping these businesses — including: How to promote your seminar… How to write the copy for it… And how to fill your seats with super-qualified attendees eager to buy MORE of your products and services at the end.

Whether you’ve got a seminar coming up, or think you may some day want to do one, this interview will make the process a LOT easier and more profitable for you.

Enjoy!

Ryan Healy Filling Seminars Interview (25:16):

• Download The MP3 Audio
• Transcript Coming Soon
• Listen In Streaming Audio Now (Below):

  Get Flash to see this player.

For a free consultation about your upcoming seminar or conference with Ryan, go to:

To be notified when new audios are posted on this site, be sure to join my blog “alerts” list today.

Simply fill in your name and primary email where it says “Free Advanced Copywriting eBook” in the upper right hand corner of this page.

Got another free copywriting interview for everyone.

Here’s how to claim it:

By now, you may have heard about A-Level copywriter David Deutsch’s upcoming free tele-seminar series.

This one-time series of weekly teleconferences will feature 18 of the world’s top copywriters and marketers including:

• Jay Abraham
• Joe Sugarman
• Dan Kennedy
• John Carlton
• Joe Vitale
• Clayton Makepeace
• Bob Bly
• Yanik Silver
• Matt Furey
• Michel Fortin
• David Garfinkel
• Ken McCarthy…

… and a few other high-paid copywriters you will recognize.

It’s a true “all-star” lineup, to say the least.

Frankly, I doubt anything this valuable has ever been done before — or will be done again (at least, not free).

Which is why I HIGHLY encourage anyone interested in copywriting be on these free calls.

And if you sign up for this tele-seminar series at:

I’ll give you a very special — and 100% exclusive — gift:

The MP3 version of an interview I did with David Deutsch for my “Copywriting Grab Bag”book.

This interview contains the single greatest copywriting “secret” ever invented.

It’s what all the A-List copywriters talk about privately with each other, but almost never talk about publicly.

You do NOT have to buy anything to get this interview.

Simply sign up for David’s free tele-seminar series at:

And then forward your welcome email — it will have the subject line: “Welcome to COPY QUICK-START” — to:

As soon as I get your email, I will send you a link to a secret website where you can download the interview.

By the way…

The powerful copywriting secret David revealed in the interview can be heard at approximately four minutes and fifty seconds into it.

It’s not a “sexy” copywriting secret by any means.

But it’s vitally important — and something not talked about nearly enough in the copywriting echo chambers.

Recently, I got a copy of Ken McCarthy’s newest book:

I have since read it (cover to cover) three four times — and am now on my fourth fifth.

I suspect I’ll read it several more times before I’m through with it.

And you know what?

I am now going to do my best to persuade YOU to read it, too.

In fact, I think this book is so important for Internet marketers, copywriters and anyone selling online, I’m going to give you a valuable gift just for looking at it — even though I have no affiliate, joint venture, or other financial interest in whether you buy it or not.

I’ll tell you more about this gift in a minute.

For now, let me tell you a little bit about the book.

First of all, this book contains 57 in-depth marketing, business and copywriting lessons that were originally private letters to Ken’s “System Club” members.

If you don’t already know, The System Club is the most exclusive (and expensive — over $1,000 per year!) Internet marketing organization in the world.

You cannot join unless you:

          1.) Attend a live System Seminar training (a $2,000+ price tag) or…

          2.) Are personally invited.

Its membership includes some of the world’s most elite marketers (such as Gary Bencivenga, for example), many of who are amongst the richest business people on the planet.

And these System Club Letters — while extremely short and easy to read — are D-E-E-P.

Seriously.

I’m starting to think of Ken McCarthy as the “Socrates” of Marketing.

Reason why is because I’ve read a LOT of Ken’s writings.

I went through his “Advanced Copywriting For Serious Info Marketers” course multiple times.

I’ve had several phone conversations and email exchanges with him.

And one thing I’ve noticed about Ken is this:

Just like the great thinkers of old, there are the lessons you see on the “surface” — like the solid marketing and copywriting principles, the life-or-death importance of positioning, the personal and financial rewards of selling with integrity, etc.

And then there’s the stuff “between the lines” you can only get by peeling back the onion (so to speak) and taking a closer look.

Yes, you can learn a LOT from the surface stuff.

But the “under layer” stuff can literally change your life.

Such as the chapter in The System Club Letters about why a VERY high number of marketing pros (that make millions of dollars per year) are raging jazz fans.

Or his lesson about the dangers of participating in the latest guru-of-the-month’s “feeding frenzy” (where you send your list the exact same message as dozens of other affiliates within a very tight time period).

Or the “un-sexy” way he gets exponentially higher conversion rates than other affiliates when he sells other peoples’ products.

Frankly, I almost think chapter 52 (titled, “In Praise Of Fathers”) should be required reading for anyone in business.

Why?

Because this one chapter alone teaches you more about business ethics, prosperity and success than any course, seminar, or coaching program ever could.

Those are just a few examples.

Again, there are 57 lessons in all.

And they cover everything from Internet marketing and copywriting to direct mail and general business advice.

Anyway, I know this is getting dangerously close to sounding like a “sales pitch.”

And in a way, I guess it is.

You see, I believe every marketer should read this book.

And that’s why, to “encourage” you to get it, I’m going to do something that may seem strange.

I’m going to make an offer for a product I don’t even sell.

Here’s what I mean:

Last summer, Ken let me interview him for a book I was writing.

And, unlike a lot copywriting instruction today, his interview contains dozens of advanced copywriting lessons you can actually USE — and not just read, nod and file away.

And make no mistake about it:

Ken has a LOT to say on this subject.

Even though he’s mostly known for being an Internet marketing pioneer, he’s also one of the best copywriters on the planet.

For example:

He literally gets “fan mail” about his ads from Gary Bencivenga (who’s universally called the greatest living copywriter) and Marty Edelston (founder of one of the world’s biggest direct mail companies).

Dan Kennedy has been using samples of Ken’s work for years in his teachings and seminars — including in his best-selling copywriting book, “The Ultimate Sales Letter.”

And when Agora Publishing (another direct mail powerhouse) needed someone to teach the first (and most important) lesson of their advanced copywriting course… the first two people they called were the legendary Jay Abraham… and Ken McCarthy.

So Ken definitely knows his stuff.

And some of the things we talked about in this interview include:

• How to write money-making ads right out the gate — without needing any copywriting books, formulas or swipe files.
• A secret way (recently discovered by neurologists) to transform your frustration with writing ads into boundless creative energy.
• A $13 book (not even about copywriting) that can teach you more about writing irresistible bullet points than most advanced copywriting seminars.
• Why tossing your order forms on the street can increase your response by as much as 30%.
• How to use your telephone to double your sales without doing any tele-marketing or even dialing any numbers.
• An “almost fool proof” way of knowing if the market is going to respond to your ads before testing it or showing it to anyone.
• What Ken learned from corresponding with the late (great) copywriting genius Eugene Schwartz.
• How to create professional looking Internet video ads on a “shoestring” budget.
• A single, “magic word” (often used with CNN newcasts) that will have your prospects glued to your ads — even with a hundred other ads competing for their attention.
• A secret way to use your TV set to raise your IQ by 10 points. (And without even turning it on!)
• How the legendary copywriter Mel Martin wrote ads so powerful people would order from them without even knowing what the price was.

And a whole lot more.

Anyway, here’s the deal:

If you buy “The System Club Letters” book (it only costs $20), and then email me your receipt at ben (at) bensettle.com, I will send you the MP3 of my interview with Ken… and I will send it to you free.

Again, I do NOT have a joint venture or affiliate arrangement with Ken on his book.

Whether or not you buy it has no impact on my finances either way.

I just really believe this book can make a dramatic difference in any business owner’s life.

You can grab your copy of “The System Club Letters” at:

I’m a HUGE fan of using audio to sell with.

This is mostly from working on several projects with Michael Senoff (www.hardtofindseminars.com) and seeing how he almost effortlessly uses audio to sell high-ticket products and services.

It’s also because of some interesting facts I’ve learned about neurology and how people process information.

Plus, let’s face it:

Talking is a LOT easier than writing.

And, in some cases, a lot more effective, too.

But here’s the thing:

While audio can work wonders for your sales if you know what you’re doing… it can murder your sales (and credibility) if you don’t.

For example:

One of the biggest mistakes you can make when doing audio interviews is (ironically) talking.

If there’s one thing you MUST know about doing audio interviews (especially if you’re selling something) it’s this:

People couldn’t care less about what YOU think or have to say.

I know that sounds harsh.

But it’s a fact.

And it’s a very important fact if you want your audio interviews to lead to sales.

Ideally, you want to get them into an almost trance-like state — where they’re telling powerful stories, teaching valuable lessons, and giving your listeners far more than they expected.

That’s why, as soon as you ask a question, the best thing you can do is shut up.

Let them do all the heavy lifting and be the “star” of the show.

I can tell you from my own results that the difference in the quality of your audio interviews (and in the sales you get) can be like night and day.

In fact, here’s a little “rule of thumb” to go by when doing audio interviews:

The less you say, the more money you’ll make.

It can’t get any easier than that, can it?

For more advanced tips and tactics for using audio interviews to sell with, check out the interview with Michael Senoff below…

Part #1 (41:10):

• Download The MP3 Audio
• Read The Transcript
• Listen In Streaming Audio (Below)
  

  Get Flash to see this player.