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QUESTION: Ben, do you have any tips on preventing burnout? I tend to work a whole bunch of projects at once and am getting burned out fast.
BEN: At any given time I am working on several dozen ezine articles for my stuff and other people, a seemingly endless number of sales letters, reports and [...]
QUESTION: I am new to copywriting wondering how much do you use your swipe file? Do you do what some of the other copywriters do and create a whole ad directly from other ads or what? I am confused on this. Please tell me how much you use your swipe file.
BEN: As far as I’m [...]