Copywriting Grab Bag

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Here’s an exclusive interview with John Anghelache about getting booked solid with copywriting clients in 30 days or less.

John written copy for some of the biggest names on the Internet.

And he literally has getting paying clients down to a science.

Until now, the only way to get your hands on this extremely valuable interview was to buy Ryan Healy’s $49 “How To Get Your First Paying Client In 14 Days Or Less” eBook. (It’s one of several bonuses I give away when you buy Ryan’s eBook from my affiliate link).

Anyway, this 36-minute interview with John shows you exactly how to find high paying clients right out the gate.

Yes, it helps if you have previous experience and a “track record” of successful ads.

But, as you will see, it’s NOT necessary.

In fact, if you take John’s advice, you could realistically be up and running with a client or two (or three or four…) extremely fast.

Maybe even within a couple days.

Anyway, you can grab this interview by MP3 download or streaming audio below:

John Angel Freelance Copywriting Interview (35:57):

For even more valuable free lessons on how to get high paying copywriting clients, go to:

If you’re a freelance copywriter (or want to be one) I’ve got great news:

John Angel and Ryan Healy have uploaded a free video that will show you how to quickly and easily start landing high paying clients — even if you’re just starting out and have no idea where to begin.

John and Ryan probably have more real life experience nabbing heavy duty clients than anyone else on the planet.

Between the two of them, they’ve worked with Gary Halbert, Ron LeGrand, Michel Fortin, Peter Stone, Yanik Silver, Alex Mandossian, Tellman Knudson, Marc Goldman, and more.

And this free lesson contains just a few of the ways they did it.

It’s also just part one of a series of free lessons they’ve put together to promote their new coaching program.

So yes… there is something for sale.

BUT… you will get a TON of value out of these free lessons (more than enough to get some clients) whether you buy anything or not.

Anyway, you can grab your first free lesson at:

P.S. By the way, the above IS my affiliate link. And if you buy their coaching program through it, I will give you a ton of valuable bonuses — including an hour on the phone with me about anything you want to talk about that I’m qualified to answer.

Topics like:

Copywriting, publicity, press releases, selling with audio, affiliate marketing, positioning, selling face-to-face (or over the phone), product creation, and anything else you’ve seen me write about in my books or on my blog.

I’ll also give you some other valuable stuff, too, which I’ll talk about more later.

In the meantime, check out the free video at:

And if you have ANY questions about John and Ryan (I know them both very well) or their coaching program, call me personally at: 815-425-4483

Below is an interview with JP Maroney — a public speaker and serial business-builder who often earns tens of thousands of dollars per speech.

In this interview JP shows you how ANY copywriter, consultant or info-marketer can use public speaking to generate an almost endless number of leads, sales, and joint venture partners — even if you’re shy or scared to death of public speaking now.

You can listen to this fascinating interview in MP3 or streaming audio (no downloading necessary) below:

JP Maroney How To Generate Endless New Business Interview (44:23):

For a free lesson from JP on “The 7 Different Ways To Make Money As A Public Speaker”, go to:

If you sell a service (especially a “pricey” service), and want to generate all the leads you can stand, then I have a little gift for you.

Here’s what it’s about:

Every now and then I’ll get an email or phone call that goes something like this…

“Ben, I just started a new (some kind of service) business, but can’t write my way out of a paper bag, and have no idea how to create a decent promotion. Can you help me create an ad?”

Unfortunately, I almost always have to turn these requests down.

Which sucks — because I hate leaving people “stranded.”

So I decided to create a simple template anyone can use with minimal hassle or brain-racking.

I won’t say it’s the “sexiest” ad template in the world.

But you should be able to adapt it for almost any service you can imagine.

Anyway, without further ado…

Free (Your Service) Lesson

If you’d like to (Your Most Compelling Claim), then this letter will show you how.

My name is (Your Name).

I am a (Your Profession) who has helped dozens of (Your Target Market) here in town to (Most Compelling Benefit).

A few of my recent clients include Mayor Wilson, Sheriff Farley and (Some Other Local Celebrity).

In fact, Mayor Wilson was so thrilled with the job I did on his (Target Market Problem) he told the (Town Newspaper) about me and they even wrote a full page article about (Your Services) — which I have enclosed with this letter.

Anyway, the reason I am writing you is because I would like to give you a free — no strings attached — lesson on how you can (Big Benefit).

There is no charge for this lesson.

And there is nothing you have to buy.

I know that might sound strange. And I’ll tell you why I’m doing this in a second.

But first, here are some of the little-known secrets about (Solving The Target Market’s Problem) I’ll teach you during your 100% free lesson:

Blind Bullet #1

Blind Bullet #2

Blind Bullet #3

Blind Bullet #4

Blind Bullet #5

And much, much more.

Anyway, why am I giving away all this extremely valuable information… and why am I giving it to you free?

The answer is simple:

I have a real passion for (Your Industry) and this is the best way I know how to sell myself.

But don’t worry.

There is no obligation and there will be no “sales pitch” from me.

If after your free lesson you’d like my help (Solving Your Target Market’s Problem), then great.

If not, no big deal.

You will have gotten some valuable information from our talk, and lost nothing.

And I will (hopefully) have a quality referral in you.

But here’s the thing:

To get your free lesson you MUST respond to this letter before (Fast Approaching Deadline).

Otherwise, I reserve the right to give your free lesson to someone else.

Why not pick up the phone and schedule your free lesson now?

The number is (Your Number).

(Your Name)

P.S. Below are some comments I’ve gotten from other (The Market) in town:

(Testimonials)

Remember, this lesson is 100% free.

But time is short and you must hurry.

Simply call my office at (Your Number) and claim your free lesson today — before it slips your mind… and before it’s too late.

And there you have it.

It’s definitely a bit “rough around the edges.”

But it’ll get the job done in a pinch.

And not only can you adapt it however you like (i.e. switch “lesson” with “consultation” or “seminar”, change the “celebrity” testimonials to whoever you want, etc), but if you send it to a list of qualified prospects, you should be able to generate dozens of leads who you can then demonstrate your knowledge to during one-on-one phone calls.

Do it right and you can position yourself as the only logical choice for your customers, and dominate your market fast.

By the way:

I HIGHLY recommend recording these consultations (make sure you get their permission).

That way, you can use the recordings to automate your marketing by giving away a free CD or MP3 of your best consults to do all the “heavy lifting” for you.

To learn more about using audio like this, check out the interview I did with Michael “The Audio Marketing King” Senoff below:

Part #1 (41:10):

• Download The MP3 Audio
• Read The Transcript
• Listen In Streaming Audio (Below)
  

  Get Flash to see this player.

Below is an in-depth interview with Ryan Healy about how to get swamped with copywriting clients in as little as two weeks — without needing any testimonials, samples or “track record” of success.

Sound impossible?

Not at all.

Ryan has had over 50 clients in the past two years alone. Including some “big name” clients like Alex Mandossian, Tellman Knudson and Marc Goldman.

And in this interview Ryan shows you EXACTLY how he did it… and why you can, too.

In fact, when you do it “Ryan’s Way”, you almost can’t fail.

You can grab this interview below by MP3 download, streaming audio or written transcript:

Ryan Healy Freelance Copywriting Interview (36:28):

As you’ll see, there’s more than enough information in this interview to get up and running with paying clients in the next several days.

However, if you want a more advanced lesson on the subject, make sure you check out Ryan’s special report How to Get Your First Copywriting Client in 14 Days or Less at:

If you buy it from the above link (and the above link ONLY) I’ll hand you a pile of extremely valuable bonus gifts.

Including an interview I did about a way to make up to ten times more money from your copywriting clients. I actually paid off my car in one shot the first time I used this secret (with plenty of cash left over).

And that’s just one of the bonuses I’m giving you with your purchase.

Add them together and getting booked solid with copywriting clients should be a no-brainer.

Anyway, you can get all these bonuses by getting Ryan’s excellent report at:

And then emailing your receipt to ben (at) bensettle.com.

Since posting that interview with Jay White about catalog copywriting, a few “skeptics” have asked me the same question:

Can’t say I blame them, either.

You can’t swing a bat anymore without hitting some kind of “how to make six figures as a copywriter” claim.

So I decided to post this email Jay White got from one of his students.

An email that serves as a great example of how people — with no previous copywriting experience or training — are making money as in-demand catalog copywriters right now.

Jay from Catalog Copywriting Secrets here, and I wanted to pass along an unsolicited email I received this weekend.

It’s from Catalog Copywriting Secrets member Lenore Archambo, and it literally made me blush when I read it.

Take a look…

———————————–

Hi Jay,

For 15 years I’ve been a stay at home mom and have tried so many things to supplement our income. I’ve bought programs and courses that were a complete waste of money. You know, the kind that tell you that you can make money writing but they don’t teach you HOW. I just couldn’t figure out where I fit into this whole copywriting world.

Then you came along with your catalog course and piqued my interest. Your course is the best! I finally got up the nerve to contact a local catalog company. They responded and wanted to see my samples. Then they wanted me to take a copy test. Next thing I know I’m sitting with the copy manager, her manager, and one of the editors going over my assignments.

I can’t believe it. I’m a working copywriter and the money is pretty good. And get this, they are the only ones I’ve contacted. How do you like that?! One out of one! I may not even look for other clients right now; they’ve told me they have loads of work.

This is all because of you, I can’t thank you enough. I’m soooo happy. You were right… catalog copywriting is fun. It’s actually quite addictive.

Thank you, thank you, thank you!

Lenore Archambo

———————————–

Way to go Lenore!

How cool is that? Lenore is putting the system to the test, and she got her first gig — on her first try!

It’s really happening folks… and it can happen for you too.

So go get ‘em!

JW

You can listen to the interview I did with Jay White a few weeks back (or read the transcript) below.

Jay White Catalog Copywriting Interview (43:19):

You can also get a free look at Jay’s catalog copywriting course at:

And remember:

If you buy it from this link, make sure you email me your receipt (ben (at) bensettle.com).

I’ll send you a valuable bonus gift you cannot get anywhere else.

A gift I ONLY give to customers of this course that’ll give you an immediate advantage over your competition when writing your ads.

I just posted an interview that’s like freelance copywriter candy.

It’s with catalog copywriting expert Jay White, and reveals how ANY copywriter (even if you’re brand spanking new, with no reputation) can make extremely good money writing catalog copy just a few hours per week.

This is one of the most profitable, and “under-the-radar” copywriting niches around.

And Jay lays it ALL on the line for you, too.

Including where to find clients, how much to charge, what the best niches are, and why this rapidly booming industry is almost desperate to pay lots and lots of money to anyone who can string sentences together.

You can get your hands on this fascinating interview by MP3, written transcript, or streaming audio (no downloading necessary) below.

Jay White Catalog Copywriting Interview (43:19):

Although the above interview will give you more than enough information to become a high-paid catalog copywriter on your own, you can also get a FREE look at Jay White’s catalog copywriting course at:

And if you decide to buy it from the above link (and the above link only), email your receipt to ben (at) bensettle.com and I’ll send you an extremely valuable gift you can’t find anywhere else.

A gift that’ll help you write not only better catalog ads… but any other kind of ad you write as well.

I just uploaded an interview I did this morning with copywriting expert Ryan Healy.

Ryan has written copy for some of the biggest names on the Internet, and he was NOT shy about sharing his secrets.

In fact, if you don’t find at least a good handful of new ways to ratchet up the response and profits of your copy in this interview… I’ll be surprised.

All these great copywriting secrets (and more) are waiting patiently by MP3, streaming audio or written transcript below.

Ryan Healy Copywriting Interview (60:05):

• Download The MP3 Audio
• Read The Transcript
• Listen In Streaming Audio Now (Below):

  Get Flash to see this player.

To be notified when new audios are posted, be sure to join my blog “alerts” list today.

Simply fill in your name and primary email where it says “Free Advanced Copywriting eBook” in the upper right hand corner of this page.

Besides “the nuts and bolts” of writing copy…it seems a lot of people who read this blog want to know the business side of things — how to make a living writing ads for clients.

I’ve never pretended to be an expert on this subject.

Especially since I don’t do a lot of “client” work anymore.

And on the rare occassion when I do accept a new client, it’s because they found me by word-of-mouth.

Even so, I do know of at least one powerful (and free) resource that can help you find quality clients.

It’s a report called “Make More Money By Writing Less” by a direct mail copywriter named Richard Armstrong.

You probably won’t hear much about Richard Armstrong in the usual copywriting “echo chambers.”

But he’s been in the copywriting business for a long time and knows it inside and out.

He has written direct-mail letters for publications like Smithsonian, Prevention, Men’s Health, Kiplingers, The New Republic, The American Spectator and National Review.

And several years ago he invented an extremely simple way to attract more clients, better clients, and, most importantly, better-paying clients — no matter who you are or where you’re at in your business now.

Anyway, you can download this report by going to:

www.goddoesntshootcraps.com

and clicking on the navbar that says, “free gift for copywriters.”

Make sure you check it out today, while it’s still up.

It’s only seven pages long, and yet it’s some of the best advice on getting and dealing with clients you’ll ever see.

If you are a copywriter who gets paid on commission — instead of or in addition to taking an up-front fee — then please read the following very carefully.

Doing so can save you a ton of time…and maybe even make you a bundle of money.

Back when I was just starting out as a copywriter, to get some “real world” experience, I did copywriting jobs on just pure commission.

The idea was to get some good experience and make some decent money…all while removing the risk from the client.

And it worked great…on paper.

Unfortunately, in reality, it didn’t work well at all (as far as making a lot of money).

Why?

Because while the ads I wrote were pretty good, and did well when they ran, many of my clients were not motivated to do what was necessary to monetize the copy to the fullest extent.

Why weren’t they motivated?

I don’t know.

But the fact they didn’t pay me any money up front probably had something to do with it. After all, people rarely give value to things they get free.

Now, “flash forward” a couple years when I ran into a marketer who explained how to make absolutely sure you never waste time on a “do nothing” client:

“Don’t work with anyone who is not as excited about the project making money as you are.”

Boom.

That one sentence hit me like a ton of bricks — and all that flakey client behavior actually made sense.

You see, while it’s true a lot of people want good copy, few of them are willing to exploit that copy and nab every dollar they can from it. Even if it will make them a lot of money, and even if they think your copy is the next best thing since sliced bread.

I know that sounds strange but it’s true.

Some people are just like that.

Now, if you’re writing on a straight fee — and no commission — then this is no big deal. I mean, if you already got paid, who cares?

But if you are ever in a position where you’re offered a chance to write an ad where you get paid based on sales — then I highly suggest not working with that client unless they can prove they’re as motivated to make money as you are.

Otherwise, just walk away from it.

Seriously.

Because all you’re going to do is bust your chops on an ad that will never be exploited properly…or may not even run at all.

And unless you take an upfront fee, that means you’re out all that time, energy and effort.