Swipe Files

Got some interesting “Q&A” today.
Some required longer-than-usual answers.
So no time for dilly-dally, let’s get it on…
QUESTION: I heard you talk about the benefits of going through the best copywriting and marketing courses 10 times at least. How do you get through all that material so many times? I hardly have enough time [...]

Got some interesting new updates to tell you about…
1. Yet Another Free Copywriting Interview
JP Maroney interviewed me on his “Mr. Monetizer” radio show a couple weeks ago.
We talked about different ways to create money-making ads without using a bunch of “frothing-at-the-mouth” hype and exaggerations.
You can download the MP3 of the interview at:
www.BenSettle.com/Interviews/Monetizer
My segment is approximately [...]

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Ready to roll with some more copywriting and marketing Q&A?
Alrighty then… let’s get it on…
QUESTION: Is there a good book or course that will show me how to write killer headlines?
BEN: One of the best headline resources I’ve ever seen is actually free… gets almost zero publicity in the copywriting “echo chambers”… and [...]

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Just a quick “heads up”:
I recently got a copy of the brilliant “Read This Or Die” ad — which some direct mail “insiders” consider one of the best ads ever written.
I’m not surprised at all.
This really is the kind of ad that makes you shake your head wondering how the heck Jim Rutz (the [...]

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If you haven’t seen my last two “remote control swipe file” posts you can get them here:
http://bensettle.com/blog/remote-control-swipe-file
http://bensettle.com/blog/remote-control-swipe-file-part-2
Now, for the “grand finale.”
When I originally prepared part 3 of this “trilogy” of swipe file blog posts, it was simply too much information to fit in one post.
Or even five blog posts, for that matter.
So I instead put [...]

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Real quickly:
I just uploaded an audio interview I did with million-dollar copywriter John Anghelache about swipe files.
If you don’t know John, he’s easily one of the best copywriters around.
And one of the things that makes him one of the best in the game is not how big his swipe file is… but how he *uses* [...]

Since that “Remote Control Swipe File” post a while back, I’ve been getting flooded with requests for more.
Not being one who likes to disappoint you… I’m giving you 5 more not-so-easy-to-get ads to enjoy and learn from.
Ready?
Okay then, let’s roll:
1. Joe Karbo’s “Lazy Man’s Way To Riches” Ad
This one is a true classic — [...]

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Back when I was just a snot-nosed little brat, I remember seeing a Tex Avery cartoon titled “Symphony In Slang.”
This short little cartoon was almost entirely in slang (thus the title).
When I started studying copywriting and learned the value of using slang in my ads, I looked everywhere for it.
I checked video stores, combed the [...]

Last summer I met a copywriter from the U.K. named Adam Carroll.
Adam works with some of the big name direct mail copywriters and has sent me links to ads from guys like Gary Bencivenga, Clayton Makepeace, Parris Lampropoulos, and Jim Rutz.
Anyway, instead of hoarding these ads for myself, I thought it’d be fun to [...]

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