Copywriting Design Secrets

This interview is with copywriting design instructor, Doug Farrick.

Doug has worked on direct marketing projects with world-class, “A-List” copywriters Doug D’Anna and Bob Bly… as well as with prestigious clients AWAI and the Sovereign Society.

He has also mentored and worked with the “magalog queen” Lori Haller and the “magalog king” Rob Davis (two of the world’s premiere direct marketing designers).

And he even recently had one of his postcard designs featured in Dan Kennedy’s “No B.S. Marketing Letter.”

Some of the ad design secrets Doug reveals in this interview include:

• What “color psychology” is… and why it’s so important when designing your advertising.

• How to pick the best pictures for your sales letter and ads.

• The one “big difference” between online sales letter design and offline sales letter design.

• Secret places to find royalty-free photos for your advertisements.

• How to design your sales letters when you’re marketing to doctors, lawyers, and other business professionals.

• Where NEVER to put a sidebar in your ads. (Sidebars are extremely effective–but they can hurt your response if you put one here.)

• Where to “swipe” hundreds of winning ad designs without paying a single penny. (Perfect if you suck at design–just copy these and you’re good to go.)

• Do putting little “doodles”, arrows and other hand writing “gimmicks” on your sales letter really increase response? (The answer may surprise you.)

• The #1 mistake copywriters make when designing their own ads.

• The best fonts to use in your sales letters online and offline.

• And a ho’ bunch more.