I read several copywriting and marketing blogs on a somewhat?regular basis.
But there are only five I check every single day — day in and day out.
You may be surprised by these five blogs.
They aren’t the “usual suspect” copywriters and marketers.
One of them isn’t even a copywriter or marketer at all.
But reading these particular blogs each day is like swallowing a handful of copywriting “vitamins” — they keep me sharp, give me lots of great ideas, and get me off my “duff” to try new things with my own products and services.
Anyway, here they are in no particular order:
If you haven’t seen Peter’s blog… then you’re missing out on some HUGE (and very valuable) copywriting lessons guaranteed to jack up your sales and profits.
What makes his blog so all-fired valuable?
The free video critiques he’s been doing over the past couple months.
I mean, it’s almost crazy how much you can learn from these short (usually less than 20 minutes) videos. He has this uncanny way of taking an ad that’s on it’s back, struggling to breathe, and whipping it into shape with just a few changes.
Just awesome stuff.
And I always (ALWAYS) walk away with at least a good handful of ideas I can apply to something I’m working on now.
I’ll bet green money you will, too.
In fact, if you email him your sales letter, there’s even a chance he’ll pick it and build a video critique around it!
To watch these invaluable free video critiques go to:
I love reading Bob Bly’s blog — and always find it an interesting, thought-provoking read.
And while the concept behind his blog is simple (he basically just poses a question and lets everyone talk about it)… the strategy is ingenious.
Not only does he use his blog for SEO purposes… but he also uses it to get instant reader feedback to ideas he can use for his books and other products.
Now THAT’S smart.
And it’s something anyone who publishes info-products can model and learn from.
Check it out today at:
Although I’ve never met or spoke with him… Terry Dean is definitely one of my marketing “heroes.”
As far as I’m concerned, the only thing he’s missing is a cape.
I remember getting my start online after listening to a tape he was on way back in 2002.
That one tape gave me the confidence and courage to get started… and taught me more about “selling” than any book, course or CD since.
Why?
Because he kept freely giving away great ideas, content and information without holding back.
And that really made me want to buy a ticket to the seminar the tape was promoting (a Ron LeGrand information marketing seminar).
It was a perfect example of what Eugene Schwartz called “demonstration” selling. Where you give good, quality information and people can’t help but think, “gosh — if this is the free stuff, I wonder what his paid stuff is like!”
And I’ve used that principle with great success in my own ventures ever since.
Frankly, for all you folks who thank me for the information I share on this blog… you should really be thanking Terry Dean.
He’s the guy I learned this mindset from.
And you can regularly see it “in action” on his blog at:
I’m far from being a “blogging expert.”
But as far as I’m concerned THIS is what blogging and Web 9.873 (or whatever version we’re on) is about.
I look at what Matt Marshall (the “average white dude”) is doing, and I’m in awe.
You can get an entire marketing seminar worth of education just by reading his posts, joining his lists and buying his products.
The way he’s building his “herd”… creating products… gaining trust… and manufacturing desire for what he’s selling — blog-post-by-blog-post — is sheer brilliance.
Heck — even the name of the blog has a lot of selling power to it. And is a perfect example of personal (not corporate) branding — which far too many of us direct response-types ignore.
You can read Matt’s excellent blog at:
5. Vox Popoli
And last but not least…
Vox Day’s blog.
Now, this is NOT a marketing or copywriting blog.
It’s purely political.
And yet, this guy knows how to create a huge (and loyal) following like nobody I’ve ever seen.
In fact, it’s not uncommon for Vox to have well over a hundred replies (many of them long and detailed) to any one topic.
Plus, even though he’s not a “copywriter” or “marketer”, he has the art of persuasion down to a science.
I learn more about persuasion and human nature from reading his blog posts than I do from many of the sales and copywriting books I read.
Now, a quick “disclaimer”:
Vox WILL offend you.
Just know that going in.
And if you’re easily offended… or if you’re kind of a weenie when it comes to people challenging your beliefs… consider yourself warned.
I don’t care where you are on the political spectrum, either — democrat or republican… liberal or conservative… Bushite or Clintonite…
Vox is truly an “equal opportunity offender.”
And you know what?
I love every word of it.
Even when I totally disagree with him.
And if you want to see the art of persuasion at its finest… you can’t go wrong reading Vox Day’s blog.
You can check it out at:
Anyway, those are my favorite blogs that I read on a regular basis.
I hope you get at least as much value from them as I have.
