Ben Settle

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

Double Your Sales With Email

World Leader In Email Copywriting Education is Giving AwayTips For Doubling Sales With Email Right Now

Use the form below to open his daily email tips and a free digital copy of the prestigious $97/month “Email Players” newsletter…

Your Daily Email Addiction

File under: Email Marketing

Full disclosure:

One big influence of mine is the late comedian Patrice O’Neal. I’m not a big fan of the lifestyle he lived, but his deep thinking and ability to bring things down to the street level was second to none. Anyway, he once talked about the dangers of letting a girl become your entire focus and universe — that you are constantly revolving around, trying to please, and need.

His example was the movie Superman 2.

Remember that little ditty?

In the movie, Clark, to appease Lois Lane (who fell in love with him because he was Superman, not friggin Clark Kent), gives up his powers for her.

After which he gets his butt kicked, and becomes miserable.

Next he’s walking through the snow looking for his green crystal in Antarctica.

A rough, long journey without his powers.

But, necessary to get those powers back.

Anyway, here’s the point:

Far too many guys these days give up their superpowers for a girl. They will stop being Superman because she thinks she wants something else, when it was being Superman that attracted to her in the first place.

No good.

That is, if you don’t want to be a self-made eunuch.


Yes, this applies to businesses, too.

Maybe even more so.

And, if you understand how to use this superpowers thing to your advantage, you will find you almost can’t do wrong by your customers or clients — even if they insist on wanting to change you for their nefarious ways.

I rap a lot more about this in the February “Email Players” issue.

It’s powerful stuff, Babycakes.

And, could even save your business’s life.

Here’s where to subscribe before the deadline to get it:

Ben Settle

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

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