I want to try something different today.
A “Do’s and Don’ts” list (about email marketing) — this’ll be fun for me to try this new email format, and hopefully you will be able to pick a few tips out of it.
Sound fair?
OK then, let’s boogie.
Your results may be different, but I am finding when it comes to email marketing, it’s best if you…
DO: Mail often (even every day).
DON’T: Only mail when you have something to sell.
DO: Be yourself — “warts” and all.
DON’T: Try to ape your favorite goo-oo.
DO: Give good information.
DON’T: Bore people with that good information.
DO: Plug something in every email.
DON’T: Cater to freebie seekers.
DO: Use controversy (if relevant).
DON’T: Let anyone who whines about it suck up your time.
DO: Keep your emails pithy.
DON’T: Think that longer emails can’t work, too.
Whew!
I’m getting dizzy writing in this “DO — DON’T” format.
Anyway, that’s all I know today.
If you want a more detailed email marketing lesson (by one of the Internet’s top email copywriters) check out The Affiliate Trump Card
Ben Settle
