Let’s talk about… psychopaths.
The great Ken McCarthy (founding father of Internet marketing) has an entire section of his copywriting course about these people, and how the direct marketing world is rife with them. And, not long ago, I was perusing my Twitter feed when I came across a meme that was a quote of Ted Bundy. If you don’t know who Ted Bundy was, he was a serial killer and psychopath of the highest order. He was also, unfortunately, extremely persuasive and naturally knew and used many persuasion “techniques” most copywriters and marketers have to learn via books and high ticket seminars.
Anyway, here’s why I bring it up:
About 15 years ago, I subscribed to the great John Carlton’s newsletter, and remember him talking about how much he learned about sales, persuasion, and gaining trust from complete strangers from a street con and hustler with no morals whatsoever. And, he talked about how the same principles that work for the sociopath, work for the honest man.
In other words:
The principles are neither good or evil.
They just “are.”
And just as a surgeon’s knife can save a life, it can also stab someone’s eyes out.
(Thus the importance of ethics in marketing.)
All of which brings me to the rub:
The upcoming June “Email Players” issue.
I spend almost half the issue analyzing the Ted Bundy quote I saw on Twitter, and showing you how to apply the things he did out of pure evil, to ethically sell and build your business, and in ways that will do right by your customers and make them want to buy from you.
The result is more sales in your righteous piggy bank.
More customers that look forward to buying from you.
And, more peace of mind for both you and your buyers.
Very powerful information.
And, “Email Players” subscribers will possess it next month.
That is, if you are subscribed in time.
Here’s where to subscribe to get you some: