I don’t know about you, but I’m a BIG fan of Matt Furey’s emails.

In my humble opinion (and probably most everyone else’s opinion that I know), Matt Furey is the email copy KING, bar none.

From what I understand, Matt generates millions of dollars every year simply by batting out a few emails each day.

Only problem is… his teachings on copywriting are hard to come by.

For the most part, the only way to learn from the “great one” is by collecting and studying his ads or attending his seminars.

However, on Wednesday, July 2, A-List copywriter David Deutsch is holding a free teleseminar with Matt Furey about how he writes copy.

David has interviewed a LOT of great copywriters in this series so far.

But this is easily the one I’ve most looked forward to.

And if you are not yet on David’s tele-seminar announcement list (it’s free), then I HIGHLY encourage you to get on it now, so you can get the details of his rare interview with Matt Furey:

P.S. If you sign up at the link above, and then send me your “welcome” email after opting in (email to ben (at) bensettle.com), I will give you a rare MP3 file of me interviewing David Deutsch about copywriting. David is considered one of the top copywriters on the planet. And he definitely gave up a lot of “goods” in this interview.

It’s yours, free, when you sign up for the tele-seminar series and send me your “welcome” email:

The “theme” of our chat is how any business can attract an endless flow of new customers and clients in 21 days or less.

The information in this interview applies to any business, product or service — copywriters, product manufacturers, professional services, consultants, retail businesses, network marketers, and even starving artists.

You can listen to this interview in MP3, streaming audio and written transcript below:

21 Days To Unlimited New Business Interview (36:32):

By the way, after six years of being in business, I finally got around to putting up a “menu” of services.

If you’re looking for copywriting, marketing consulting (newly added last night), press releases, auto-responders, audio infomercials, ad rewrites or critiques, and other writing services go to:

I don’t take on a lot of new clients anymore.

But if you qualify, and if we’re a good “fit”, we might be able to do some business.

Joseph has spent the past 6 months using FaceBook, Twitter, StumbleUpon and Digg to beef up not only his own profits — but his clients’ profits as well.

And if you’re a social media “skeptic” (like I was), or are wondering if these sites have any “for real” marketing value (like I did), then this interview will open up a whole new world for you.

You can listen in now by MP3 or streaming audio below:

Joseph Ratliff Social Media Marketing Interview (42:21):

You can learn more about Joseph Ratliff’s social media teachings and consulting services at:

John written copy for some of the biggest names on the Internet.

And he literally has getting paying clients down to a science.

Until now, the only way to get your hands on this extremely valuable interview was to buy Ryan Healy’s $49 “How To Get Your First Paying Client In 14 Days Or Less” eBook. (It’s one of several bonuses I give away when you buy Ryan’s eBook from my affiliate link).

Anyway, this 36-minute interview with John shows you exactly how to find high paying clients right out the gate.

Yes, it helps if you have previous experience and a “track record” of successful ads.

But, as you will see, it’s NOT necessary.

In fact, if you take John’s advice, you could realistically be up and running with a client or two (or three or four…) extremely fast.

Maybe even within a couple days.

Anyway, you can grab this interview by MP3 download or streaming audio below:

John Angel Freelance Copywriting Interview (35:57):

For even more valuable free lessons on how to get high paying copywriting clients, go to:

John Angel and Ryan Healy have uploaded a free video that will show you how to quickly and easily start landing high paying clients — even if you’re just starting out and have no idea where to begin.

John and Ryan probably have more real life experience nabbing heavy duty clients than anyone else on the planet.

Between the two of them, they’ve worked with Gary Halbert, Ron LeGrand, Michel Fortin, Peter Stone, Yanik Silver, Alex Mandossian, Tellman Knudson, Marc Goldman, and more.

And this free lesson contains just a few of the ways they did it.

It’s also just part one of a series of free lessons they’ve put together to promote their new coaching program.

So yes… there is something for sale.

BUT… you will get a TON of value out of these free lessons (more than enough to get some clients) whether you buy anything or not.

Anyway, you can grab your first free lesson at:

P.S. By the way, the above IS my affiliate link. And if you buy their coaching program through it, I will give you a ton of valuable bonuses — including an hour on the phone with me about anything you want to talk about that I’m qualified to answer.

Topics like:

Copywriting, publicity, press releases, selling with audio, affiliate marketing, positioning, selling face-to-face (or over the phone), product creation, and anything else you’ve seen me write about in my books or on my blog.

I’ll also give you some other valuable stuff, too, which I’ll talk about more later.

In the meantime, check out the free video at:

And if you have ANY questions about John and Ryan (I know them both very well) or their coaching program, call me personally at: 815-425-4483

1. Yet Another Free Copywriting Interview

JP Maroney interviewed me on his “Mr. Monetizer” radio show a couple weeks ago.

We talked about different ways to create money-making ads without using a bunch of “frothing-at-the-mouth” hype and exaggerations.

You can download the MP3 of the interview at:

My segment is approximately 30 minutes into the show (give or take).

2. Copywriting Forum

I’ve just been made a moderator of the copywriting section at Lynn Terry’s SelfStarterWeeklyTips.com forum.

There’s something like 10,000 members on Lynn’s forum, but the copywriting section has been pretty slow for the most part.

Personally, I think that’s a tragedy (which is why I lobbied to be the moderator).

Especially since Lynn’s board is heavily “spidered” by the search engines, and when you post something truly relevant and valuable, Google will love you for it (and reward you handsomely).

So it’s worth stopping by periodically to share any copywriting tips, questions or comments you have. Or even just to lurk or say “hi!”

The direct link to the copywriting forum is:

3. New Affiliate Marketing eBook

Look, I don’t do a whole lot of affiliate marketing.

But I have recently learned that, in many cases (although not all), I get significantly higher conversions and/or sales compared to the other affiliates I compete against — including some with MUCH bigger lists and name recognition.

Now, I’m not going to insult your intelligence and promise you this eBook will engorge your bank account with millions of dollars overnight or whatever.

But it does outline — step by step — the unique method I use to “leap frog” over my bigger and more popular competition, while simultaneously increasing my website’s traffic and newsletter subscriber rates.

I learned a lot of these techniques simply by observing how some of my clients (including two extremely successful affiliate Internet marketers) run their affiliate campaigns, and then added my own “spice.”

Since then I’ve done pretty well at this affiliate marketing game.

And I’m fairly certain there is nobody else teaching the exact system I lay out.

Plus, I’m also compiling a lineup of valuable bonuses (including exclusive interviews with some top affiliate marketers) which alone will be worth WAY more than whatever price tag I put on the actual eBook.

Anyway, to be notified when it’s ready go to:

4. Free Eugene Schwartz Headline Swipe File

Last (but NOT least), Lawrence Bernstein is giving away a 19-page .PDF containing 127 Eugene Schwartz headlines.

You can still nab it (although I don’t know for how long) at:

And be sure to check out Lawrence’s blog (it’s a friggin’ swipe file GOLD MINE) at:

You can also get a ton of free swipe file ads by getting my swipe file report “How To Build An Instant Million Dollar Swipe File” at:

Oh yeah — one more thing:

I also want to thank everyone who’s been connecting and chatting with me on FaceBook. It’s great getting to know you on a (at least somewhat) “face to face” level.

If you’d like to connect with me on FaceBook and say hello, just go to:

NOTE: Please refrain from sending me a bunch of non-personal FaceBook “application” messages like virtual beers, shots, karma points, etc.

I appreciate the gesture, but let’s face it: Most of them are a complete waste of your time and mine. And, quite frankly, are rather dorky.

In fact, it’s actually nine copywriting mini-lessons rolled up into one.

There is no magic to these lessons.

No “killer” techniques or “black hat” super-persuasion tactics involved.

But if you take a few minutes to read and apply them to your business, I suspect they will make copywriting and marketing much easier and more profitable for you.

Anyway, enough small talk.

Here we go…

1. Embrace Your Insomnia

True story:

Couple months ago my dog ate something that gave her a nasty case of diarrhea at about 1:00 am and I couldn’t fall back asleep. I didn’t feel like watching TV or reading. So I decided to start “doodling” cartoons.

Then a funny thing happened.

I was just sitting there, pen and paper handy, and the answer to a problem that had vexed me for months just sort of “popped” into my mind. I excitedly wrote the idea down and had an idea for an entire new business and product line.

Yes, I was tired… but I was also extremely grateful.

Had I not gotten up, I may never have gotten this idea.

Next time you get insomnia (or just need to stay awake) I HIGHLY recommend you do the same thing.

Just start writing.

Doesn’t matter what you write about, either. Can be an ad, business plan, newsletter, blog, grocery list, anything.

Strange as it sounds, there is a connection between your hands and the creative part of your brain. When you start writing (or doodling) you automatically start tapping into the deep reservoir of ideas stored in your mind.

And there’s a pretty good chance you’ll get some of your best ideas… and discover some truly incredible breakthroughs for your business and life… when you’re in that sort of subconscious “twighlight zone” at 3 am.

In fact, I have learned not only to look forward to getting insomnia… but to actually be thankful for it.

2. Edit Your Copy With Your Mouth

You’ve probably heard copywriters say you should read your ads out loud before running them to catch any “snags” in the copy.

And I totally agree with that.

BUT… I don’t think copywriters should stop at just one read through. I think you should read it out loud at LEAST 10 times.

Why 10 times?

First of all, you will catch WAY more errors, and iron out ALL the “wrinkles” in your narrative flow, by your 10th time through.

Plus (even more importantly) you will get more and better ideas — that will almost always strengthen your ad — on each reading.

I can’t tell you how many times I thought I had a final draft… only to read it out loud 10 times and wind up with an ad that was much stronger and more interesting than before I read it out loud the nine previous times.

But here’s the catch:

Do not read it through 10 times out loud in one or two sittings.

Stretch your readings out over a good week.

I like to read my ads out loud twice on Monday, twice on Tuesday, twice on Wednesday, etc.

This gives your brain a full 24 hours to “sift and sort” through new ideas before your next reading — and give you even more great ideas and insights.

By Friday (or whatever your 5th day is)… you’ll have an ad that’s several times stronger than it was originally.

Try it in your next ad. You’ll see exactly what I mean.

3. People Tithe Where They’re Fed

This isn’t so much a copywriting “technique” as an observation.

Whenever someone asks my pastor about where to tithe — or who to tithe to — his answer is always the same:

In other words, if your church is feeding you good spiritual “food” — then that’s where you tithe. On the other hand, if you leave there feeling like you haven’t learned a thing or haven’t gotten any growth or value from being there, then tithe to a church that IS giving you these things.

So what does this have to do with marketing?

Quite a bit, actually.

Because people naturally do this same thing in all areas of their lives.

For example, if someone has a list of newsletter subscribers, customers, leads, etc — and they aren’t “feeding” that list (i.e. giving them value) — they probably aren’t going to stick around for very long.

It’s more likely they will find somewhere else (like maybe your competitor) to spend their money with.

Ask yourself every day: Are you feeding your “flock”?

Or are you bullying them, intimidating them, or pressuring them into buying — relentlessly hammering them day in and day out with nothing but pitch after pitch after pitch after pitch?

This is a great way to “check” yourself and make sure you are doing right by your list.

Which leads us to our next “gem”…

4. Treat Your Customers Like Family

This is one of the foundations of an eBook I’m writing for affiliate marketers with small lists who would like to double (even triple) their current sales, while simultaneously beefing up their traffic and new subscriber sign-ups. (More on this eBook coming soon — go to www.AffiliateTrumpCard.com to be on the notification list.)

This may sound “corny.”

But I firmly believe that, when writing to someone you wish to sell something to, you should pretend you are writing an informal email to someone you REALLY love and care about.

Maybe a parent, grandparent or child who is suffering from some kind of pain your product can eliminate.

If you were writing a letter to someone you truly love, would you pack your ad with obnoxious, over-inflated claims just to make the sale?

Would you lie, exaggerate, or “bend” the truth even a little?

Would you send out some “form email” that a hundred other people are also sending them, all trying to badger them into buying?

Or would you be respectful, honest, and empathetic?

Maybe even admit the product’s flaws or why it may very well NOT be the right product for them and their particular situation?

Anyway, here’s the point:

Your customers are your business “family.”

Earl Nightingale talked about how your customers are the people who will write every pay check you ever cash, put your kids through school and buy your homes, cars and other “toys.”

Treat them with the respect they deserve and you can’t go wrong.

5. Do This When You Lack Credentials

As Gary Bencivenga (the world’s greatest living copywriting) once said:

But what do you do if you’re just starting out — with no “track record” of success, no testimonials, nothing but lots of raw enthusiasm and excitement?

Two things:

The first thing is crank out a press release, send it to the media, and get yourself on the radio or TV, or in the newspapers and magazines.

Why?

Because the instant you’re in print or on the air, you’re an expert. Period.

Doesn’t matter who you are, what you do or how “new” you are to your field, either. Once you’re in the media it’s like you’ve been automatically “knighted” an expert at whatever you do.

This is one of the big benefits of publicity.

Forget all the extra sales, leads and “good will” you generate by getting into the mass media. There’s also a LOT of power in the automatic credibility — the “halo effect” — you can use in ALL your ads for the rest of your life.

Best part:

It takes no particular brains, connections or speaking talent to get in the media. Just the ability to write a simple press release and have a pleasant conversation about what you do.

Then, when you lack proof or credibility, take the MP3 recording of your radio interview, the video of your TV interview, or a copy of your print interview, and use it in your advertising as “proof.”

By the way, if you don’t know how to write a press release, be sure to check out the free lesson I have up at:

The second thing you can do is public speaking.

As JP Maroney said when I interviewed him, you have almost “magical” powers over the crowd. They believe you, trust you and will often do what you tell them to do (like go to a website, buy a certain book, hire a particular service provider, etc).

In his “Advanced Copywriting For Serious Info Marketers” course, Ken McCarthy calls this phenomenon “the podium effect” — and it’s very, very powerful.

6. Create Instant Joint Ventures

Do you sell a “commodity” type product?

Or, at least, something people are already shopping for?

Then one cool thing you can try is finding eBay power sellers (who already have a large number of customers and people looking at their auctions) and ask if they’d be willing to joint venture with you — selling your product in their “store.”

It doesn’t have to cost them anything (you offer to pay the eBay fees). And they get another chance to make money.

Or, even better, if you sell something that’s informational in nature, let them keep all the money, but you fulfill the product (and they send you the names). That way you can mail those highly targeted customers other offers later.

Anyway, just something to think about…

7. Quit Selling So Hard

Master copywriter Doug D’Anna nicely summed this up in the interview he did for my site:

BEN: Now, one thing you teach in your DVD that is this whole idea of selling without selling. Where you’re selling the whole time during an ad, but not by constantly pushing the product or even necessarily mentioning it. Can you talk about how you do that?

DOUG: Let me see if I can’t give you an answer that isn’t just words, that will make you feel it. If I was going to launch a sales course, and you’ve already bought one of my books, you’re one of my buyers. We’re talking on the phone. Have I tried to sell you anything on this call?

BEN: Actually, no. Nothing.

DOUG: So why would you buy from me? I have warmed up to you, Ben. Now, hopefully I’ll warm up to the other people on the call. And I did it by being honest. By giving you some information and telling you a few things that you didn’t know. Being generous with the time and not being pushy.

One guy wrote me one time about one of my A-list things and he says, “I got to the end of your letter and I was ready to buy, but you weren’t selling anything.”

Interesting, ain’t it?

Here we have one of the world’s top copywriters saying he doesn’t mess around with hype, gimmicks or exaggerations.

Instead, he simply warms up to you, demonstrates his knowledge, and then makes you an offer.

If that’s not a great sales “recipe” I don’t know what is.

8. Start Or Join A Mastermind Group.

This is perhaps the most important thing on this list.

I’ve been in a mastermind group for roughly one year now, and I could kick myself for not having done it earlier.

As you know, just one idea can literally change your life.

Well, when you “master mind” with the right people, you’ll be SWAMPED with great ideas to test, use and experiment with.

More than you can ever hope to exploit in a lifetime.

I think I have actually learned more talking with these guys every couple months than from many of the high-priced info products I own.

And I highly recommend you check out each of their sites (and join their lists) so YOU can plunder their minds and experiences, too:

9. Make Your Copy Easier To Read… Than Not To Read

You know, when you boil copywriting down to it’s core, it’s mostly just keeping people reading line by line by line.

To paraphrase Eugene Schwartz: Each line in your ad should only “sell” you on reading the next line and so on.

Sounds simple enough, doesn’t it?

Well, as anyone who has ever sweated over an ad knows, simple does NOT necessarily mean easy.

Here are some tips that I’ve found helpful for increasing ad readership:

• Give interesting and useful information away in your ad. A great example of this is Gary Bencivenga’s “100″ DVD sales letter. He constantly gives you tips and tidbits throughout the letter. I found the entire 60+ page letter almost impossible to put down — and I KEPT reading over and over it until I finally bought it. You can read the letter (and see what I’m talking about) at:
  www.BencivengaBullets.com/b100dvd.asp
• Use short, “choppy” sentences. I LOVE packing my ads with short, one line paragraphs — especially after subheads. It makes the page (or screen) more inviting, and makes your copy non-threatening and easy to read.
• Tell them they are getting something free right from the start… and then keep “foreshadowing” more interesting stuff to come later on in the letter. Hollywood movies use foreshadowing all the time, and it also works great in ads. Just make sure you deliver on your promises — or you’ll look like a dork.

Okey-dokey.

That’s it for now, my friend.

I know this was kind of long for a blog post.

But I hope you got some good value from it nonetheless.

I’m going to be on JP Maroney’s “Mr. Monetizer” Internet radio show tomorrow.

We’re going to talk about ways to squeeze more profits from your ads without using hype, lies or wild-haired exaggerations that look, feel and sound like bull you-know-what.

JP is also giving away some neat prizes during his show and, no matter what, you’ll get a special gift titled, “How To Get 4,137 Referrals From A Single $90 Promotion” just for listening.

Anyway, the show is Tuesday, May 13th at 2 PM EST, 1 PM CST, 12 PM MST, 11 AM PST.

You can get the details, grab your free gift and enter the drawing for the prizes now at:

In this interview JP shows you how ANY copywriter, consultant or info-marketer can use public speaking to generate an almost endless number of leads, sales, and joint venture partners — even if you’re shy or scared to death of public speaking now.

You can listen to this fascinating interview in MP3 or streaming audio (no downloading necessary) below:

JP Maroney How To Generate Endless New Business Interview (44:23):

For a free lesson from JP on “The 7 Different Ways To Make Money As A Public Speaker”, go to:

Ryan has helped some pretty big seminar promoters fill their seats — like Alex Mandossian and Pulte Homes.

And in this interview he shows you many of the secrets he’s learned while helping these businesses — including: How to promote your seminar… How to write the copy for it… And how to fill your seats with super-qualified attendees eager to buy MORE of your products and services at the end.

Whether you’ve got a seminar coming up, or think you may some day want to do one, this interview will make the process a LOT easier and more profitable for you.

Enjoy!

Ryan Healy Filling Seminars Interview (25:16):

• Download The MP3 Audio
• Transcript Coming Soon
• Listen In Streaming Audio Now (Below):

  Get Flash to see this player.

For a free consultation about your upcoming seminar or conference with Ryan, go to:

To be notified when new audios are posted on this site, be sure to join my blog “alerts” list today.

Simply fill in your name and primary email where it says “Free Advanced Copywriting eBook” in the upper right hand corner of this page.