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I just thought up a new game we can play together.
Let’s call it, “Mob Critique.”
And, if you choose to play this game with me, we may BOTH get better at copywriting.
Here’s how it works:
If you wish to have your sales letter critiqued, send me your URL, along with as much info on your market as possible.
If I choose your sales letter, I will post it on my blog in front of God and everyone.
And then myself and everyone else who wishes to participate (if you are a new freelancer, here’s a chance to strut your stuff) will critique it in the “comments” section publicly.
When we’re done, you should have some invaluable feedback.
Sound good?
OK, then here are some “ground rules” for the game:
Rules for SENDING:
1. You must NOT be a copywriter.
In other words, you need to submit a letter that needs improvement.
Ideally, you should be someone who is looking for a copywriter (although it is not necessary).
2. Take it like a man.
Effective critiques are NEVER pleasant.
In fact, they are quite painful.
But, if you take the useful feedback to heart it’s always worth it.
Rules for PARTICIPATING:
1. Be a grown-up.
I moderate all comments, so if I see any passive-aggressive, snide or mean-spirited feedback, it won’t see the light of day. I don’t anticipate anything like that happening, but figured I should lay that ground rule down just in case.
2. Give it your very best.
If you are a new freelance copywriter, this is your chance to show your stuff and maybe even get yourself a client.
You just never know who is reading.
So if you are providing real value, it could turn into some good traffic and/or a client for ya.
And that’s all there is to it.
If you are interested in having your ad critiqued like this, send me your sales letter URL.
If I choose your sales letter for the critique, I’ll let you know before posting it.
Ben
P.S. In the meantime, if you are interested in having your ad critiqued by a pro, copywriter Bruce Wedding is doing free video critiques at his new copywriting forum:
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Comparing Bonnie and Clyde to copywriting…only you Ben!
The bullets do make the copy easier for the eye to follow and grab the important points.
Thanks for the reminder!
Good suggestion over at http://www.TerryDean.org with the Rebill Nightmare. When I read the email I actually thought of a similar solution. Hey maybe I’m getting smart like you!
Hey Melody, thanks for stopping in. I love bullet points — not sure how I’d even write ads with out them
Ben
I was just reading through your “private details” and noticed you even wrote that with invisible bullets - yeah, invisible bullets. I looked everywhere but I could find anything but short one or two sentence paragraphs. This made it very easy to scan and hit the highlights of the page. I thought - “What a great idea for articles!” I think I’ll just throw out what I learned in business english.
It works GREAT for articles.
Although, sometimes overzealous editors (imagine that) at a certain popular ezine directory like to “edit” my articles when it suits their fancy because, I guess, they can’t stand all those one or two sentence (sometimes even one or two word) paragraphs that make it easier for people to read than not to read.
Ben