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	<title>Comments on: Free &#8220;Mob&#8221; Sales Letter Critique</title>
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	<link>http://bensettle.com/blog/free-mob-sales-letter-critique/</link>
	<description>Your daily marketing addiction</description>
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		<title>By: Ben Settle</title>
		<link>http://bensettle.com/blog/free-mob-sales-letter-critique/comment-page-1/#comment-568</link>
		<dc:creator>Ben Settle</dc:creator>
		<pubDate>Mon, 22 Dec 2008 07:14:22 +0000</pubDate>
		<guid isPermaLink="false">http://bensettle.com/blog/?p=1036#comment-568</guid>
		<description>It works GREAT for articles.

Although, sometimes overzealous editors (imagine that) at a certain popular ezine directory like to &quot;edit&quot; my articles when it suits their fancy because, I guess, they can&#039;t stand all those one or two sentence (sometimes even one or two word) paragraphs that make it easier for people to read than not to read.

Ben</description>
		<content:encoded><![CDATA[<p>It works GREAT for articles.</p>
<p>Although, sometimes overzealous editors (imagine that) at a certain popular ezine directory like to &#8220;edit&#8221; my articles when it suits their fancy because, I guess, they can&#8217;t stand all those one or two sentence (sometimes even one or two word) paragraphs that make it easier for people to read than not to read.</p>
<p>Ben</p>
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		<title>By: Melody Campbell, The Small Business Guru</title>
		<link>http://bensettle.com/blog/free-mob-sales-letter-critique/comment-page-1/#comment-567</link>
		<dc:creator>Melody Campbell, The Small Business Guru</dc:creator>
		<pubDate>Mon, 22 Dec 2008 07:09:22 +0000</pubDate>
		<guid isPermaLink="false">http://bensettle.com/blog/?p=1036#comment-567</guid>
		<description>I was just reading through your &quot;private details&quot; and noticed you even wrote that with invisible bullets - yeah, invisible bullets. I looked everywhere but I could find anything but short one or two sentence paragraphs. This made it very easy to scan and hit the highlights of the page. I thought - &quot;What a great idea for articles!&quot; I think I&#039;ll just throw out what I learned in business english.</description>
		<content:encoded><![CDATA[<p>I was just reading through your &#8220;private details&#8221; and noticed you even wrote that with invisible bullets &#8211; yeah, invisible bullets. I looked everywhere but I could find anything but short one or two sentence paragraphs. This made it very easy to scan and hit the highlights of the page. I thought &#8211; &#8220;What a great idea for articles!&#8221; I think I&#8217;ll just throw out what I learned in business english.</p>
]]></content:encoded>
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		<title>By: Ben Settle</title>
		<link>http://bensettle.com/blog/free-mob-sales-letter-critique/comment-page-1/#comment-566</link>
		<dc:creator>Ben Settle</dc:creator>
		<pubDate>Mon, 22 Dec 2008 07:02:25 +0000</pubDate>
		<guid isPermaLink="false">http://bensettle.com/blog/?p=1036#comment-566</guid>
		<description>Hey Melody, thanks for stopping in.  I love bullet points -- not sure how I&#039;d even write ads with out them ;)

Ben</description>
		<content:encoded><![CDATA[<p>Hey Melody, thanks for stopping in.  I love bullet points &#8212; not sure how I&#8217;d even write ads with out them <img src='http://bensettle.com/blog/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>Ben</p>
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		<title>By: Melody Campbell, The Small Business Guru</title>
		<link>http://bensettle.com/blog/free-mob-sales-letter-critique/comment-page-1/#comment-565</link>
		<dc:creator>Melody Campbell, The Small Business Guru</dc:creator>
		<pubDate>Mon, 22 Dec 2008 06:56:34 +0000</pubDate>
		<guid isPermaLink="false">http://bensettle.com/blog/?p=1036#comment-565</guid>
		<description>
Comparing Bonnie and Clyde to copywriting...only you Ben! 
The bullets do make the copy easier for the eye to follow and grab the important points. 
Thanks for the reminder!
Good suggestion over at www.TerryDean.org with the Rebill Nightmare. When I read the email I actually thought of a similar solution. Hey maybe I&#039;m getting smart like you!</description>
		<content:encoded><![CDATA[<p>Comparing Bonnie and Clyde to copywriting&#8230;only you Ben!<br />
The bullets do make the copy easier for the eye to follow and grab the important points.<br />
Thanks for the reminder!<br />
Good suggestion over at <a href="http://www.TerryDean.org" rel="nofollow">http://www.TerryDean.org</a> with the Rebill Nightmare. When I read the email I actually thought of a similar solution. Hey maybe I&#8217;m getting smart like you!</p>
]]></content:encoded>
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		<title>By: Top SEO Writing Services &#187; Free Sales Letter Critique, Random Points on Copywriting and More</title>
		<link>http://bensettle.com/blog/free-mob-sales-letter-critique/comment-page-1/#comment-508</link>
		<dc:creator>Top SEO Writing Services &#187; Free Sales Letter Critique, Random Points on Copywriting and More</dc:creator>
		<pubDate>Wed, 03 Dec 2008 11:27:52 +0000</pubDate>
		<guid isPermaLink="false">http://bensettle.com/blog/?p=1036#comment-508</guid>
		<description>[...] Free “Mob” Sales Letter Critique - Read the instructions before you submit your sales letter. [...]</description>
		<content:encoded><![CDATA[<p>[...] Free “Mob” Sales Letter Critique &#8211; Read the instructions before you submit your sales letter. [...]</p>
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