Swipe File

The Instant Swipe File Report is no longer available at this time.

You can get a giant, 101 ads swipe file on the free bonus CD that comes with
The Copywriting Grab Bag book at:

www.CopywritingGrabBag.com

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{ 16 comments… read them below or add one }

Tammy November 28, 2007 at 3:58 am

Hey everyone,

Ben has the most awesome swipe file around. You will miss out if you don’t
Download it now!!

Hey Ben,

I was just wondering if you had updated your swipe
file because I have already downloaded a while ago.
I thought maybe that was the reason you sent the
message – because you had added something?!?!

Tammy

Ben Settle November 28, 2007 at 4:05 am

Hey Tammy, I haven’t done any updates lately.

However, just this past weekend a HUGE swipe file was added to the Clayton Makepeace “Total Package” site at:

http://www.makepeacetotalpackage.com/john-newtson/free-swipe-file.html

It just doesn’t get much better than that…

Ben

Lisa Alexander December 31, 2007 at 5:23 pm

Hey Ben -

Just wanted to shout out a HUGE thanks for sending all this free info our way. I’m on your blog newsletter list for life!

Thanks again for all you do. I appreciate your being so genuine and honest!

Lisa Alexander

Ben Settle December 31, 2007 at 6:51 pm

Lisa, you’re more than welcome and thank you for the kind words, I really appreciate it.

Ben

John Forde January 17, 2008 at 9:05 am

Hey Ben,

I’ve been getting your swipe file updates for a while now and love them. Really great stuff. I don’t know where you find it all. I just saved the Merrill Lynch classic that educates the reader on stocks and bonds. I’m going to share it with readers of my weekly “Copywriters Roundtable” ezine.

Thanks!

John F.

P.S. I noticed your report on dog safety and the site with you walking dogs from the local pound. What a great idea! My sister runs a pet grooming business… and used to run a dog walking business. I’ve just sent her the link.

Ben Settle January 17, 2008 at 1:29 pm

Hey John,

I’m really glad you are enjoying the swipe file ads. A lot of times I dig them out of old books and newspapers. At other times people find and generously donate them. That Merrill Lynch ad (one of my favorites, too!) is from a great collection of old ads called, “The 100 Greatest Advertisements”.

Which is an excellent book of old ads — with explanation of how well they did — from way back in the day Eugene Schwartz mentioned at the end of “Breakthrough Advertising.”

Ben

Dave March 6, 2008 at 2:26 am

I listened to your podcast interview with Michael Sinoff today.
Really good stuff. I have been studying copywriting for about a year.
I really like the audio interviews because I can listen to them while I drive
to the J.O.B. .
You are very generous to share so much information with us.

Thanks,

David Riffey

Ben Settle March 6, 2008 at 2:46 am

Hey Dave,

Glad you’re enjoying the interviews.

Nothing like turning your car into your very own mobile marketing university : )

Ben

Carolyn Winslow April 29, 2008 at 1:00 am

Ben, you never cease to amaze me. I have been receiving your swipe file for some time and have also followed Michael. I love your work and have to say when I get stuck for ideas, this is where I head. I always manage to find an answer and just the something I have been looking for

Ben Settle April 29, 2008 at 1:06 am

Thanks for dropping by and letting me know your thoughts, Carolyn. I really appreciate it and am glad you are finding the swipe file report so helpful (I use it, too!)

Ben

Alex Mandossian May 24, 2008 at 11:45 am

I just opted in, Ben. :-)

Of all the marketing strategies available to a copywriter, nothing in my experience has a more profound effect on accelerating income than a swipe file.

I’m looking forward to “swiping” your swipe file … kind of like finding a treasure chest full of other treasure maps. Many thanks.

Alex M.

Joe Swopes November 25, 2008 at 3:07 am

Thanks buddy, I already downloaded this last week, but just had a look in it…as I’m starting to organize my swipe file and just want to say THANKS!

see ya around

Ben Settle November 30, 2008 at 8:11 pm

Alex: thank you for stopping by and commenting, and thank you for all you do with your trainings and teachings.

Joe: No problem, my friend. Have a party with this stuff and remember, the best is yet to come :)

Ben

Joe Swopes November 30, 2008 at 10:30 pm

Cool! I can’t wait for more….I’ve been building up a nice little file, but I don’t just grab anything, so having a guide is good!

See ya around bro.

Pete December 25, 2008 at 10:06 am

Hi, Is there any way you can send me the swipe file and report to my hotmail e-mail?
Thanks.

Ben Settle December 25, 2008 at 4:21 pm

Even if I did, Pete, you’d probably never get it.

Hotmail sux and has the most horrible delivery rate on the Internet.

Grab a yahoo or google email address and you’ll be good to go.

Ben

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