Ben Settle

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

Double Your Sales With Email

World Leader In Email Copywriting Education is Giving AwayTips For Doubling Sales With Email Right Now

Use the form below to open his daily email tips and a free digital copy of the prestigious $97/month “Email Players” newsletter…

Your Daily Email Addiction

File under: Email Marketing

“Email Players” subscriber Jake Lunniss partakes of elBenbo’s evil fruit, and prefers it to the rotten guru vines:

“…four years ago I started an Infusionsoft consultancy, and after 18 months had the largest Infusionsoft company (called “Benelds”) in APAC. We sold almost 1000 apps, had about $120k a year in commissions, and for reasons I’ll go into if you’re interested, I was fat and miserable. In April I picked up my mat and ball and jumped ship. I left the company with my ex (who I also ran the business with, and also left), along with all the commissions, customers, employees and revenue.

All I took with me was an old, cold, contact list.

I’ve been shouting for years that the most effective way to make sales is with direct email, and a question I get more times than I can remember is “how often should I email?” People always want to hear “Wednesday at 11:03 is the #1 to convert a sale…”. My glib answer was always “as often as is necessary” or “every day. No one will care until you get boring”. 

I chanced upon your daily email one day, and it struck a chord. Here was someone who actually emails every day.

I also like that you slam gurus and every fucktard with a facebook ad. In my Infusionsoft world  has a loud voice, and I loathe the way he teaches people to email. So I signed up, partly because I love the bagging that the gurus get, and partly because I learned so much from the free emails that I felt you a) deserved it (see, reciprocity is a thing), and b) like everyone else, if I can make money writing an email a day, I’ll be happy with that.

So, onto that B2B thing. I’m a consultant: I don’t have products to sell. So I made one up. The audit. Really it’s just a consult people pay for, that most consultants do for free as the sales process.

How many have I sold? One. But I’ve also picked up some consulting and implementation clients, none of which would have happened if I hadn’t been emailing every day. 

When I walked away in May I had $1k and nowhere to live.

I just got home from a month holidaying the US, moved into a new apartment, and have $15k in savings. I still have no idea how I managed to pull that off in 3 months. But the emailing definitely got people talking – talking about me, what was happening at Benelds, I got offered a full time job, and people who I hadn’t spoken to in years got in touch. Relationship building 101, hey.

Now it must be said – results not typical etc – that I’m already well known in Infusionsoftlandia. I was on a committee there, represented at three ICONs, and have been a loud voice for years. My product knowledge is second to none, and I can command a high price. But this list was stone cold, and I genuinely left with no money and no safety net. With the way the business had developed, I’d been out of the game for a while.

Every day I would get replies to my emails. Some simply words of affirmation and support (which, when you’re in the swing off a full-blown midlife, is nice to get), others enquiring about services, others challenging or questioning my content. I introduced a “pre-order my book” in the most recent emails and have sold at least one pre-order ($47, not cheap, no “limited offer”, just “buy this if you want”) every time the link has been in an email.

There were a few unsubs in the beginning, but they quickly settled down. Open rates have been consistently above 30%. CTR, where has been a link, has been consistently 25%.

. . .

Thanks for doing what you do. There’s every possibility that your method is the main reason I’m still eating.”

There was actually quite a bit more from Jake.

(He was writing me originally to tell me how he used my system for B2B purposes.)

But, you get the gist.

Anyway, all this hoopla I write about is real.

It works.

And, it can work for you, if you work it, and if you have a list and an offer.

The October issue goes to the printer in less than 4 days.

Here’s where to get it, while you still can:

Ben Settle

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

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