Heard my 2nd favorite Christmas song last night.
My #1 favorite is the dogs barking “Jingle Bells.”
But this 2nd favorite song I heard is “Grandma Got Run Over By A Reindeer.” And while listening to it, something occurred to me about grandmas and marketing.
Here’s what I mean:
Thankfully, I still have both my grandmas.
And weird as it sounds, they often help me create my books and products.
How?
Well, if you listen to certain goo-roos out there, you may be tempted to think the best way to generate income on the Internet is by slapping some crappy product together and then “throwing” it up — whether it’s any good or not.
I dunno, methinks there’s a better way.
By all means, create products fast (the faster the better).
But one thing I like to do is the “grandma test”:
If the product I’m selling isn’t good enough where I’d want my own grandma (assuming she had the problem my product solves) to have it, then it’s not good enough to sell to the public, either.
And you want to know something?
This simple test can serve you very well not only for making happy customers… but also for making happy customers that look forward to buying your NEXT product.
And, in many cases, before you even create it.
You can learn more about creating products at:
Ben Settle
P.S. Don’t forget, I’m going to be interviewing top direct response copywriter Scott Haines by email soon.
If you have any questions you’d like to ask, send them here.
