“I sell eCommerce – how is your email methodology going to help me??”
The above is a variation of a question that rolls in and out of here every now and then. Not every day. But, often enough where I’ve decided to address it in an “Email Players” issue. In fact, the October “Email Players” issue has an eCommerce marketing plan laid out for you (in less than a page — it ain’t complicated at all) on a golden platter being used by one of my subscribers now with ridiculously great success, probably scaring the hades out of any competition watching him rise through the ranks.
It’s ridiculously simple, too.
Which is probably why so few eCommerce people do it, opting for complicated instead, because funnels or whatever.
In fact, true story:
A while back, one of my marketing pals was telling me how they spent a small fortune to learn how to implement continuity with their business. Apparently, he spent a few days and a ton of money to learn what he did. And, while I didn’t have the heart to tell him at time… pretty much everything he told me he learned can be found in a $3.99 eBook I sell on Kindle. (Which is far more an indictment of me than anything, I have clearly been grossly under-charging for my information over the years — something I’ll be remedying in 2018 and beyond.)
Anyway, back to eCommerce:
It goes to show what I’ve been saying for years:
eCommerce, B2B, MLM, getting freelance clients, brick & mortar businesses… all these businesses that are supposedly different or whatever — at the end of the day, it’s just simple direct response marketing.
You build a list and mail it.
You mail those buyers other related stuff.
And, if you have an especially big eCommerce product line (like the “Email Players” subscriber whose marketing plan I share in the next issue) you simply do it how he does it, and you’ll be just fine.
That’s all I got for today.
The October issue goes to the printer in 4 days.
It’s a great jumping on issue for newer people to my world, especially.
Here’s the link: