How NOT To Create Marketing

by Ben Settle on July 29, 2008

“Shameless” Shamus Brown posted a video on his blog I believe everyone in direct marketing should see.

It’s short, it’s funny, and it’s a great example of how a lot of marketers “think.”

(It’s a How “Not” To Lesson)

You can check it out at:

www.IndustrialEgo.com/videos/marketing-braniacs.htm

And while you’re there, don’t forget to sign up on his list.

As I’ve said before, Shameless Shamus’s teachings are tops — whether you’re copywriting or (as he calls it) “full contact” selling.

Always thought provoking, always fun and… of course… always shameless.

And speaking of “shameless”…

I’ve got a couple links I’d like to shamelessly plug:

1. My “Affiliate Trump Card” product is ready.

Eventually I will write a “for real” ad for it (the ad up now is sloppy and way incomplete).

And when I do, the price will shoot up dramatically (probably $97 or more).

But for now, I’m basically giving it away.

Details at:

www.AffiliateTrumpCard.com

2. Ryan Healy and John Angel opened their freelance copywriting coaching program today.

If you want in before the doors close (sounds like they have a line already), go to:

www.FreelanceCopyCourse.com

(They actually give away two cool strategies for finding clients right in the ad. So even if you don’t want to buy, it’s well worth checking out anyway).

OK, that’s it for now.

Next time:

Something else

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