So I had a total “nerdgasm” last weekend.
I finally saw the movie “Wanted” — which is (loosely) based on the comic book about a wimpy office worker who discovers his bloodline is part of a long family line of professional assassins.
Awesome flick.
Heck, the ending ALONE is worth the price of admission.
But here’s the really cool part about it:
One of these assassins’ “powers” is the ability to curve bullets (midair) around other objects. In other words, instead of shooting the bullet in a straight line, they can manipulate it to go wherever they want (around buildings, people, furniture, etc).
And you know what?
I couldn’t help but think how dead on accurate a metaphor that was for writing sales letter bullets, too.
I kid you not, either.
If you want to immediately boost your ad response… learn how to “curve” your bullets by taking seemingly boring and “ordinary” facts about your product… and twisting them into something exciting and dramatic.
Something drenched in curiosity.
Something that makes people HAVE to get your product.
Fact is, most bullets are about as exciting as a dead fish.
Total snoozers.
Which is one reason I spend three full chapters in The Copywriting Grab Bag just on bullets… and why it includes a 6 page report (found on the bonus CD) stuffed with the exact same bullet “templates” I use when writing my own ads.
Bottom line?
Hardly anyone knows how to write “curved” bullets anymore.
And even fewer can teach it.
Which means, when YOU learn how to do it, you’ll be able to blow your competition’s ads right out of the water.
You can grab ye olde “bullet bag” report over at:
Ben Settle
P.S. Booyah…
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