Ben Settle

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

Double Your Sales With Email

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Your Daily Email Addiction

File under: Email Marketing

Once upon a time (early 2011) I decided to get into the prostate market.

In other words:

I wanted to sell an eBook about how to fix prostate problems naturally. It’s something of a family curse, and I wanted to nip it in the bud while I was still young (and I did, all my pipes are working great, and I know you care so much about that…) Anyway, at the time, I wanted to use ezine articles to promote it, using a special SEO-trick an old biz partner taught me that worked extremely well.

(At the time, it no longer does).

This was about a month before Google bytch slapped article directories.

And, at the time I had this vision of writing 1,000 or so articles (as fast as possible), then let the search engines take it from there. The aforementioned biz partner had done just that in the weight laws niche and he hadn’t lifted a finger in over 2 years, while watching his sales go steadily up to around $70k per year (just selling a $19 eBook, no back end, no affiliates, no nothing — just articles, squeeze page and a sales letter).

I was all about that, of course.

Especially since, I would have done it right.

(And, thus, made a lot more of the green stuff than he did.)

Anyhoo…

In addition to writing lots of articles for article directories, I also was told at the time by someone who thought they knew SEO to write 100 or so articles JUST for my site, keyword optimized, etc. Plus, to add more work to my plate (and, this is while doing emails for this list you’re on now, and slaving away for a client on retainer doing all their emails and sales letters and other copy) I wanted to write daily emails for the list I was building for the prostate business.

In other words…

Daddy had a lot of writing to do.

And, since I was about to take a long vacation in about a month and a half, I was in a hurry. I don’t think I ever worked so hard and long as I did during that 45 day period. I ended up writing almost 1,000 unique pieces of content (articles for directories, articles for my website, emails, etc). I’d get up at 6 or 7 and go to bed with my mind reeling and drained, heart pounding, with no rest.

I was working like the proverbial machine.

My guess is, I wrote the equivalent of two full length novels in less than two months.

(Give or take a page or two…)

And, I used every trick in the book I knew to generate ideas.

I simply didn’t have time for writers block.

I had a deadline, I had a load of other work to do, and simply didn’t have room in my schedule to write persuasive emails (i.e. I couldn’t wing it, they all had to be good) that took any more than 10 or 15 minutes.

One of the things I did was the secret I obnoxiously teased yesterday.

(That’s in the upcoming December “Email Players” issue.)

And another thing I did to get all these emails helped me just as much, is revealed on pages 5-6 in the December issue. This issue is a sort of abbreviated version of a product I was going to publish next year showing how to never have to worry about not having anything to write about in emails. If anything, following my commands will give you more ideas than you need, and so many you’ll never even use them all.

But, full disclosure:

This second method won’t work unless you’re in a mass type market.

In fact, it probably won’t work in niche markets.

And, especially if you sell to “Internet marketers.”

But other markets?

It can help you bang out all the emails, sales copy, livestreams, webinars, podcasts, and any other ways you sell, all day long — with little or no struggle, frustration, or blockages in that brain of yours.

Anyway, you can read all about it in the December issue.

But, she goes to the printer in a couple days.

So grab it while it’s hot here:

www.EmailPlayers.com

Ben Settle

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

PO Box 2058 | Bandon, OR 97411, United States | (815) 425-4483 | ben@bensettle.com

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