A subscriber wants to know about hate mail…
“Ben, I really enjoyed your last email answering the person who was ragging on you. Sometimes I get hate mail too and want to know if you can address how to handle it. Thanks!”
First off, hate mail is GOOD.
It’s almost like a yard stick for success.
If you never get it, you’re probably not doing your job. After all, if you try to please everyone you’re probably not pleasing anyone and so what’s the point?
So don’t FEAR hate mail.
Embrace it.
Learn to love it.
Now, there are a lot of things you can do with a hot, steamy piece of hate mail. You can…
1. IGNORE IT
Not good, no matter how idiotic the writer of the email is (you’ll see why in a moment)…
2. ANSWER IT
Usually a bad idea.
Why?
Because it’s like wrestling with a pig — you both get dirty and the pig loves it. If you’re a busy person, you got better things to do than wrestle with pigs.
(Yes I’ve made this mistake before.)
3. USE IT
You know, to make $ales with.
It almost never fails.
When I publicly talk about a piece of hate mail I (usually, not always) get more sales that day (and this spans multiple niches/markets).
Anyway, bottom line?
Give your hate mail some lovin’.
Don’t just delete it on sight (unless it’s some dork who sends you multiple rambling emails — they have deeper “issues”).
Instead WRITE about it.
And turn it into cash in the bank.
For more ways to turn emails into cash, go to:
Ben Settle
