I’m sure one exists somewhere.
But, I have yet to find it.
No… I’m not talking about unicorns or an honest politician… I’m talking about a product that cannot be successfully sold via email.
For example:
A subscriber asked about insurance leads.
She said (and she’s right) people are already bugged by the insurance agents calling them up, etc. She doesn’t know if email marketing can work in her case, where she captures basic information from random users, who are hoping to compare quotes offered by different insurance providers.
Who would sign-up for an “insurance” ezine?
And what are the chances of them filling out that form?
My answer:
What you do is become THE consumer advocate for people looking to buy insurance. Millions of people are looking for insurance each day, are afraid of paying too much, of not getting the right coverage, not getting scammed, not sure how to know which company is best, who to trust, etc.
You simply give them ongoing tips about these things.
Every day.
By email.
With genuinely helpful information.
Then, somewhere in those emails you tell them if they’re looking for a quote to click the link, type in their name and email, etc.
Do this and you’re trusted.
You’re truly helping them.
And, you’re making it “safe” to give you their information.
It’s really pretty simple.
It goes back to the drill analogy:
If you sell drills, don’t start by showing them your drills, show them how to drill the best holes, and then buying your drill becomes a no-brainer.
This applies to ANY industry.
Be the advocate.
Show people how to avoid scams, problems, etc.
And then show them the solution.
As far as the “how to” of writing those emails, that’s where “Email Players” can help. First, it comes with a book (“The Email Players Playbook”) and then each month I show you examples, techniques and discoveries I’ve learned (and continue to learn — I’m always trying new stuff) ongoing.
The next issue goes to print Monday.
It’s about how to be entertaining.
And it’ll make you stick out in the inbox like a fart in study hall.
(But in a GOOD way).
Go here to subscribe in time:
Ben Settle
