Recently, a fine, upstanding citizen on Flakebook declared about selling with email:
“…you actually have to give a crap about your subscribers. That’s a secret Ben Settle forgets to share.”
Well, I’ll be *triggered*.
I had no idea I was being so neglectful.
No idea I was engaging in sheer, uncircumcised marketing malpractice.
Someone slap the cuffs on elBenbo!
Blind me with pepper spray!
Clearly I have been asleep at the switch all these years forgetting to tell people to care about their markets. Except, of course, in daily emails (like when I tell you the importance of bonding with your list, not bull shytting them, being transparent, not hiding sales pitches, not trying to manipulate with dorky “ninja” persuasion tactics, etc), Email Players, Crackerjack Selling Secrets (first chapter), 10-Minute Workday, CopySlacker, my podcasts, and pretty much any podcast I’m interviewed on when the topic comes up.
And people wonder why I mock Flakebook.
Anyway, that’s not the first time that’s happened.
Nor will it be the last.
But, one thing will remain constant:
I’ll be using the blue light special’s who say idiotic things, half truths, and outright lies about me to my advantage via my daily emails to make even more sales.
And you know what else?
You can (and should) just as easily do the same.
Enter my “Email Players” newsletter.
It shows you how to write email people look forward to reading and buying from.
Which, makes turning lies about you into sales.
Here’s the righteous link: