Comments on: How To Write A Press Release That Makes Money http://bensettle.com/blog Free copywriting & marketing tips, articles and MP3 interviews for serious business owners Sat, 22 Nov 2008 00:40:23 +0000 http://wordpress.org/?v=2.6.3 By: Ben Settle http://bensettle.com/blog/how-to-write-a-press-release-that-makes-money/#comment-268 Ben Settle Wed, 20 Aug 2008 14:54:39 +0000 http://bensettle.com/blog/how-to-write-a-press-release-that-makes-money/#comment-268 Hey Lawton, I use a plugin called "mediacaster" (just google it and you should find it pretty easy) and it absolutely kicks arse in its simplicity and usability. Ben Hey Lawton, I use a plugin called “mediacaster” (just google it and you should find it pretty easy) and it absolutely kicks arse in its simplicity and usability.

Ben

]]> By: lawton chiles http://bensettle.com/blog/how-to-write-a-press-release-that-makes-money/#comment-267 lawton chiles Wed, 20 Aug 2008 14:51:44 +0000 http://bensettle.com/blog/how-to-write-a-press-release-that-makes-money/#comment-267 Ben, what kind of Flash player for audio on you site? Great interview btw. I love the curiosity tips he gives us in the opening paragraphs. I'll use it! Ben, what kind of Flash player for audio on you site? Great interview btw. I love the curiosity tips he gives us in the opening paragraphs. I’ll use it!

]]> By: Ben Settle http://bensettle.com/blog/how-to-write-a-press-release-that-makes-money/#comment-266 Ben Settle Sun, 27 Jul 2008 21:41:31 +0000 http://bensettle.com/blog/how-to-write-a-press-release-that-makes-money/#comment-266 Hey Jeremy, if you say anything that even could be interpreted as self promotion (in ANY way) you're probably dead in the water. This is one huge reason why so many people fail miserably when trying to get publicity. This is also why Paul's course is valuable -- he figured out all kinds of ways to "sell" yourself without actually sounding like you're selling anything. Ben Hey Jeremy, if you say anything that even could be interpreted as self promotion (in ANY way) you’re probably dead in the water.

This is one huge reason why so many people fail miserably when trying to get publicity.

This is also why Paul’s course is valuable — he figured out all kinds of ways to “sell” yourself without actually sounding like you’re selling anything.

Ben

]]> By: Jeremy Reeves http://bensettle.com/blog/how-to-write-a-press-release-that-makes-money/#comment-265 Jeremy Reeves Sun, 27 Jul 2008 18:35:15 +0000 http://bensettle.com/blog/how-to-write-a-press-release-that-makes-money/#comment-265 Ben, That interview was great. I think I'm actually going to listen to it again :) One question though... I'm writing a press release write now about a "challenge" I'm making to business owners - it's about my copywriting services. I know I'm not really supposed to say "I" in it or talk about myself much, but that's kind of the entire idea of the press release. I can't figure out a way to get past that. So my question is...if the press release itself is about a new challenge I'm giving to business owners and it's about my copywriting services, is there a way I can do it without sounding like I'm promoting myself too much? Thanks, Jeremy www.controlbeatingcopy.com Ben,

That interview was great. I think I’m actually going to listen to it again :)
One question though…

I’m writing a press release write now about a “challenge” I’m making to business owners - it’s about my copywriting services.

I know I’m not really supposed to say “I” in it or talk about myself much, but that’s kind of the entire idea of the press release.

I can’t figure out a way to get past that.

So my question is…if the press release itself is about a new challenge I’m giving to business owners and it’s about my copywriting services, is there a way I can do it without sounding like I’m promoting myself too much?

Thanks,

Jeremy
http://www.controlbeatingcopy.com

]]> By: Ben Settle http://bensettle.com/blog/how-to-write-a-press-release-that-makes-money/#comment-264 Ben Settle Mon, 21 Jul 2008 18:34:58 +0000 http://bensettle.com/blog/how-to-write-a-press-release-that-makes-money/#comment-264 Mark, not only does it sound like Paul's methods... they ARE Paul's methods. (Which I repeat throughout the seminar). I love Paul's stuff and read his print newsletter religiously each month. And have used his teachings to get lots of publicity in the past and am going to be using it again shortly for another project. It's just solid gold, especially for people who have new products and want "proof" elements (media interviews are awesome, awesome proof). Ben Mark, not only does it sound like Paul’s methods… they ARE Paul’s methods. (Which I repeat throughout the seminar). I love Paul’s stuff and read his print newsletter religiously each month. And have used his teachings to get lots of publicity in the past and am going to be using it again shortly for another project.

It’s just solid gold, especially for people who have new products and want “proof” elements (media interviews are awesome, awesome proof).

Ben

]]> By: Mark http://bensettle.com/blog/how-to-write-a-press-release-that-makes-money/#comment-263 Mark Mon, 21 Jul 2008 18:30:54 +0000 http://bensettle.com/blog/how-to-write-a-press-release-that-makes-money/#comment-263 Ben, your strategy sounds similar to Paul Hartunians PR strategy. He's famous for selling pieces of the Brooklyn Bridge, which generated him millions of dollars of FREE publicity. He repeated this several times with other subjects. Check out his audio here: http://www.hartunian.com/audio.html Ben, if Michael Senoff has a video interview with Paul Hartunian you may want to post that too. You may want to check out this Amazon best seller...which I feel you will enjoy. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott Ben, your strategy sounds similar to Paul Hartunians PR strategy.

He’s famous for selling pieces of the Brooklyn Bridge, which generated him millions of dollars of FREE publicity.

He repeated this several times with other subjects.

Check out his audio here:

http://www.hartunian.com/audio.html

Ben, if Michael Senoff has a video interview with Paul Hartunian you may want to post that too.

You may want to check out this Amazon best seller…which I feel you will enjoy.

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott

]]> By: Ben Settle http://bensettle.com/blog/how-to-write-a-press-release-that-makes-money/#comment-262 Ben Settle Wed, 14 May 2008 12:54:23 +0000 http://bensettle.com/blog/how-to-write-a-press-release-that-makes-money/#comment-262 Glad you liked it, Dr. Wright, I hope it helps those struggling with writing press releases, as it's sort of a mystery to a lot of people these days. Ben Glad you liked it, Dr. Wright, I hope it helps those struggling with writing press releases, as it’s sort of a mystery to a lot of people these days.

Ben

]]> By: Dr. Wright http://bensettle.com/blog/how-to-write-a-press-release-that-makes-money/#comment-261 Dr. Wright Wed, 14 May 2008 12:46:02 +0000 http://bensettle.com/blog/how-to-write-a-press-release-that-makes-money/#comment-261 Great job, I think you made it simple for people and your strategies do work. I see people trying to get creative with their press releases and put their contact info at the bottom. Thanks for sharing good information! Dr. Wright The Wright Place TV Show www.wrightplacetv.com www.twitter.com/drwright1 Great job, I think you made it simple for people and your strategies do work.
I see people trying to get creative with their press releases and put their contact info at the bottom.

Thanks for sharing good information!

Dr. Wright
The Wright Place TV Show
http://www.wrightplacetv.com
http://www.twitter.com/drwright1

]]> By: Ben Settle http://bensettle.com/blog/how-to-write-a-press-release-that-makes-money/#comment-259 Ben Settle Mon, 14 Apr 2008 03:06:44 +0000 http://bensettle.com/blog/how-to-write-a-press-release-that-makes-money/#comment-259 Thank you Susan, appreciate the feedback and hope you and those you share it with get a ton of value from it. Ben Thank you Susan, appreciate the feedback and hope you and those you share it with get a ton of value from it.

Ben

]]> By: Susan Coils http://bensettle.com/blog/how-to-write-a-press-release-that-makes-money/#comment-260 Susan Coils Sun, 13 Apr 2008 11:10:26 +0000 http://bensettle.com/blog/how-to-write-a-press-release-that-makes-money/#comment-260 As usual Ben, some great information. Will definitely be sharing this. Thanks. Susan As usual Ben, some great information. Will definitely be sharing this. Thanks.

Susan

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