How To Write Long Copy That Sells
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This interview is with “A-List” copywriter Doug D’Anna.
Doug is easily one of the top copywriters in the country.
His copy has generated over $125 million dollars in sales for direct marketing powerhouses like Phillips Investment Resources, Forbes, Prevention Health Books, Lombardi Publishing, KCI Communications, The Cabot Heritage Corporation, Doctor’s Health Press and many others.
Some of the secrets in this interview include:
- The secret of making people want to buy from you… and only you.
- What Joe Montana can teach you about copywriting that no “guru” ever will.
- How to cut the time it takes to write your copy in half.
- The little-known reason why “boring” headlines often out-pull “exciting” headlines.
- The great “benefit hoax”: Why people don’t buy benefits… and what they do buy instead.
- Why most copywriters should throw their swipe files in the trash.
- How to instantly banish writer’s block simply by chucking a piece of yellow chalk across the room.
- An almost fool proof way to constantly sell throughout your ads… without even mentioning your product.
- And a whole lot more.
You can access this fascinating interview with one of the best copywriters on the planet below:
Doug D’Anna Interview (36:18):
- Download The MP3 Audio
- Read The Transcript
- Listen In Streaming Audio Now (Below):
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Simply fill in your name and primary email where it says “Free Advanced Copywriting eBook” in the upper right hand corner of this page.
Hi Ben - this is an awesome interview and thanks for sharing all that you do. It really helps and gets exciting!
Take care,
Lisa