Well, not technically “fired.”
But, the first project I helped her get and meddled in is done. And the experience further proved how (1) simple it is to get really good at writing emails and (2) how fast you can get good at it.
Here’s what I mean:
Her assignment was 30 emails and a capture page.
The first batch of emails was awful.
“What is this crap?” I said.
She looked down at the floor, silent.
“These all need more entertainment and are way too ‘me’ focused (i.e. client focused) and not market focused. Way too much talk about your client’s weed killer and not nearly enough talk about the market’s crab grass. These emails are yawners. Boring. I want to see drama, excitement, storytelling, emotion, and a relentless push on their insecurities. Never, *ever* show me garbage like this again.”
Believe me, I was being nice.
The emails were not fit for human reading.
So she got back to work.
She re-read the “Email Players Playbook”. She re-read all my “Email Players” back issues. She actually paid attention to my lectures instead of rolling her eyes and half-listening like some attention-span deprived fruit fly. And, most importantly, she did my 30-day challenge. (What I teach in the “Email Players Playbook”.)
She started telling stories.
She started thinking like her market.
And, she started having FUN.
This was key.
If you aren’t having fun writing your emails I can assure you nobody is going to have any fun reading them.
Long story short?
Her emails went from a solid D- level to a solid B level.
(The Force is strong with her, but she’s not a Jedi yet…)
And, again, she did it in just 30 days.
This did not take years.
Or, even months.
And guess what?
You can do the same.
That is, if you follow my instructions.
Keep an open mind.
And, work hard.
More info here: