Recently, I heard the late great success coach Earl Nightingale talk about a bloke in 1890 named Russell Conwell who wrote a book called:
“Acres of Diamonds”
It’s about an African farmer who heard tales about other farmers who had made millions by discovering diamond mines. So he sold his farm and sally-forthed to make his fortune finding diamonds.
He never found any diamonds.
And, ended up despairing, throwing himself into a river.
Meanwhile, back at the farm he sold:
The guy who bought his farm found a huge diamond on the property. And, later, discovered the farm was the biggest diamond mine in the country.
Why am I telling you this?
Because currently, I’m helping a customer launch her business.
(Using my Unruly email ways, of course)
She teaches business owners how to “personality type” their customers and clients, so they can write better ads, negotiate higher fees, get more clients, hire more compatible employees, and the list goes on. So, I started asking her questions about her background and experience to help generate some ideas for her emails.
And guess what?
Turns out she went to law school and worked for a personal injury attorney.
And, in an off-hand remark, she said:
“I once used this skill to talk a suicidal man off a ledge.”
“STOP!” I yelled with righteous indignation.
“What’d I say wrong, Mr. elBenbo?”
I then proceeded to tell her how that one story adds a thick layer of proof and credibility, and a dramatic demonstration, to all her marketing. (Not just in an email, but live streams, webinars, content, podcasts, videos, speaking on stage, whatever she markets with.)
A big ol’ fatty diamond in her own backyard winking at her.
Most people never bother to mine their own diamonds. But smart people not only seek them out, but have trained their brains to always be on the lookout for them, even in the most unlikely places.
Something that comes automatically using my email methods.
(If you implement consistently)
Using my ways forces your brain to dig diamonds up.
If not in your backyard, in other places, too.
(Something the December issue goes deep into, incidentally).
To learn how my ways work, check out the “Email Players” newsletter.