Lately, I’ve been hard at work on a supplement ad.
Totally new territory for me, though.
I’m more of an info product kinda copywriter and not liking these strangling rules I have to follow to make this ad FDA, FTC and probably even KGB compliant.
Bah!
It reminds me of what I call the “spider incident.”
Back when I lived in humid “swamp land” Illinois, we had just sprayed the hell out of the apartment and thought we were “safe” from any spiders and other critters.
But guess what?
That very night, around 3 am, a big ol fatty spider dropped right onto my bare chest and started scurrying down towards my belly.
I instinctively came awake and flung it off me.
Tanna woke up.
“What’s wrong?”
“A f*%*$! spider just landed on my chest!”
She flipped the light on and yep, there it was — hunched on top of the thin sheet she had over her legs (apparently, I flung it right on her — sorry baby!)
I STILL get the creeps thinking about that.
Anyway, all these gummint boogeymen are like that spider.
Even if you think you’ve “sprayed” your business with bureaucrat-repellant… even if you think your marketing is “hounds tooth” clean… and even if the lawyers knight your operation “compliant”… it really doesn’t matter.
If the mafia wants to make an example out of you, they will.
And there ain’t nothing you can do about it.
What’s that?
You aren’t worried because you’re a freelancer and have a “no fault” contract with your clients?
I wouldn’t get too comfy.
Chase Revel (founder of Entrepreneur Magazine and freelance copywriter) got nailed for making a 100% true and documented claim in his ad — even with a solid “no fault” clause in his contract
Yikes.
Something to think about when going to bed tonight 
Ben Settle
P.S. Just because you break the law every time you turn your computer on doesn’t mean you can’t try and stay off the goon radar.
For example, The Affiliate Trump Card includes an interview with Ray Edwards that reveals something he does (when selling as an affiliate) that can not only keep you off the “grid”, but can increase your sales, to boot.
It can be good to know this kind of stuff…
