A self-described hater lets me have it:
Haha! I laughed out loud at that link to your attorney’s letter. Sorry mate, but your autoresponder email copy isn’t good enough to steal. In fact it isn’t very good at all. I see you in my inbox day in and day out, cranking out what you probably think is scintillating copy, but no dice pal.
I’m loath to be that asshole “hater”, you’re just a guy trying to make a buck like the rest of us. But if you’re going to humblebrag that your copy is so good that it’s getting stolen by other marketers and also describe yourself as a “World leader in email copywriting education”, you’re setting yourself up for ridicule.
Having said that, your emails do serve a purpose, they teach me how not to write my email copy.
1. He responded to the last email in a 14-email sequence that pulled 935 orders
2. The emails were written 6 years ago, and I re-use them each Labor Day weekend, and each time they nab us over 100 more sales than the prior year — meaning, next year it will do over 1000 orders, for about 30 minutes of “work” (copying and pasting the emails into the auto-responder)
3. That lawyer letter (that humble-brags? Okay…) makes me sales
4. He thinks ridicule is something to be avoided, instead of something to be embraced, used, and profited from
5. His comment will make me sales
6. He also just gave me an idea for an “Email Players” issue
So thank you sir, for being a useful marketing intern.
Work hard, keep your nose clean, and there’s an unpaid future for you at Settle, LLC…
All right, enough troll mocking for the soul.
On to the bid’niz:
There has been a growing number of professionals (doctors, lawyers, etc) joining my list over the last several months. These are people who don’t want to be confrontational, controversial, or combative in their emails.
But, they also want to benefit from using my ego-bragging ways.
Enter the bonus training that comes with next month’s “Email Players” newsletter.
It shows you how professionals can use my prickly methods in a way that won’t make you look unprofessional.
Here’s where to subscribe: