Michael Senoff Interviews Ben Settle About Copywriting
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This is an interview where my friend Michael Senoff (www.hardtofindseminars.com) interviewed me about copywriting, marketing and “taking care of business.”
The questions come directly from my blog “alerts” readers—and cover well over a dozen topics including:
- The strange reason why you should write your headlines under water.
- How to write sales letters, newsletters, and books while driving your car!
- A secret way of using spell check on your computer to eliminate “writers block” forever.
- How to make everything you say in your ads 100% believable and credible—without needing testimonials, credentials, or other proof elements.
- What exact questions to ask a client to get the best material for the ad you’re writing.
- Two ways to write copy for own products and services without sounding like an arrogant chest pounding jerk.
- How to find time to study and learn about copywriting even if you have a job, family commitments, and other adult responsibilities.
- How to make outrageous claims and exciting promises in your ads without sounding hype.
- And a whole lot more.
You can either download it in MP3, listen to it immediately (no downloading necessary) via streaming audio, or read the written transcript below.
Michael Senoff Copywriting Interview (63:24):
- Download The MP3 Audio
- Read The Transcript
- Listen In Streaming Audio Now (Below):
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