Got a snazzy little Twitter tip for you today.
But first, my standard disclaimer:
I am NOT a Twitter expert in any way, shape or form whatsoever. I never will be one, either. So take the following with a big ol’ fatty grain of salt.
Anyway, here’s the tip:
Remember yesterday’s email about “Obvious Adams”?
Well, to further illustrate its timeless wisdom, one of the stories it tells is about how ol’ “Obvious” solved an advertising problem that plagued his boss, their agency’s client and everyone else involved with the project.
The exact problem isn’t really important here.
What is important was the solution — which was (and I quote):
and not enough selling!”
Got a lot of that on Twitter, don’t we?
By the way, I know some of the social media goo-roos will freak out at the mere use of “Twitter” and “selling” in the same sentence. After all, it’s a SOCIAL medium, dang nab it! Not a platform for selling!
Which, IMHO, shows they don’t really know what “selling” is.
Let’s take all these teeth whitening tweets for example.
You can see these all the time when someone tweets something like, “Do Not Pay For Teeth Whitening” or whatever.
Pretty obnoxious stuff, isn’t it?
Now, again, I’m no Twitter goo-roo.
But here’s how I’d sell a thinga-ma-ding like this on Twitter:
First, I sure as heck wouldn’t advertise it on there.
That only annoys people.
And, in a lot of ways, turns off good prospects.
No… what I’d do is create a new Twitter account and start following and attracting people who are complaining about their white teeth problem… and engage them.
No selling or pitching, either.
Just yapping away about the PROBLEM.
And during some of this yapping, I’d mention a free ezine on the subject and plug THAT. Then, in the ezine, to my friendly group of people desperate to get rid of the problem they hate so much, I’d plug the product.
That, in my opinion, is how to sell with Twitter.
And you know what?
I think Obvious Adams would agree with me.
So there.
Ben Settle
P.S. For another Twitter brain fart like this, check out:
