Ben Settle

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

Double Your Sales With Email

World Leader In Email Copywriting Education is Giving AwayTips For Doubling Sales With Email Right Now

Use the form below to open his daily email tips and a free digital copy of the prestigious $97/month “Email Players” newsletter…

Your Daily Email Addiction

Filed under: Email Marketing

I was yapping with “Email Players” subscriber Stefanie Arroyo recently who is in the coaching industry, and she was telling me about all the self-described “enlightened” marketers/coaches/entrepreneur chicks in her niche.

Some of these enlightened dames do things like:

  • Not taking coaching calls during the dark moon
  • Not starting ad campaigns until mercury retrograde is over
  • Creating “energetically aligned” funnels
  • Not taking any clients on unless they do energy clearing and the client has done an oracle card reading first
  • And (The One Enlightenment Secret To Rule Them All) manifesting money by masturbating and thinking of money when they orgasm

There were a lot more (those are just the ones I remember).

And here’s why I bring this up:

I don’t know what kind of dough these chicks make, but I would bet one of the spirit crystals they stuff down their bras at night that elBenbo’s unapologetically *endarkened* email ways (that have worked since the inception of the Internet, aint nothing new under the sun) would make them a lot more sales, with a lot less hassle, and in a lot faster time than their enlightened ways — regardless of the phase of the moon or if their energy is aligned (or even if their energy is just plum drained from all that money manifesting in the bathtub).

It’s certainly been the case for other coaches who have learned at my non-altar.

And, for a lot of other business people, too.

All without having to touch your parts to manifest the success.

To see if my unenlightened ways can help you (no stuffing crystals down your bra required), go ye here:

Ben Settle

Filed under: Email Marketing

Recently, I heard the late great success coach Earl Nightingale talk about a bloke in 1890 named Russell Conwell who wrote a book called:

“Acres of Diamonds”

It’s about an African farmer who heard tales about other farmers who had made millions by discovering diamond mines. So he sold his farm and sally-forthed to make his fortune finding diamonds.

The result?

He never found any diamonds.

And, ended up despairing, throwing himself into a river.

Meanwhile, back at the farm he sold:

The guy who bought his farm found a huge diamond on the property. And, later, discovered the farm was the biggest diamond mine in the country.

Why am I telling you this?

Because currently, I’m helping a customer launch her business.

(Using my Unruly email ways, of course)

She teaches business owners how to “personality type” their customers and clients, so they can write better ads, negotiate higher fees, get more clients, hire more compatible employees, and the list goes on. So, I started asking her questions about her background and experience to help generate some ideas for her emails.

And guess what?

Turns out she went to law school and worked for a personal injury attorney.

And, in an off-hand remark, she said:

“I once used this skill to talk a suicidal man off a ledge.”

“STOP!” I yelled with righteous indignation.

“What’d I say wrong, Mr. elBenbo?”

I then proceeded to tell her how that one story adds a thick layer of proof and credibility, and a dramatic demonstration, to all her marketing. (Not just in an email, but live streams, webinars, content, podcasts, videos, speaking on stage, whatever she markets with.)

A big ol’ fatty diamond in her own backyard winking at her.

The point?

Most people never bother to mine their own diamonds. But smart people not only seek them out, but have trained their brains to always be on the lookout for them, even in the most unlikely places.

Something that comes automatically using my email methods.

(If you implement consistently)

Using my ways forces your brain to dig diamonds up.

If not in your backyard, in other places, too.

(Something the December issue goes deep into, incidentally).

To learn how my ways work, check out the “Email Players” newsletter.

Ben Settle

Filed under: Email Marketing

A corny little glimpse into the palantir of elBenbo’s past:

Back in 2001, before I stumbled into copywriting, marketing, and direct response (and email marketing wasn’t even on the back burner of my pea brain) I remember watching the movie “The Fellowship of the Ring” when it came out on opening day.

I loved every minute of it.

Props to Peter Jackson & Co.

They managed to strip out all the boring stuff from Tolkein’s books (didn’t really dig on reading 4 pages of what the hobbit’s ate and countless songs inserted into the narrative) and added even more action. To those who whine about it not “being pure to the books!” quit being a dumb ass and simply read the books then. Same goes for The Hobbit movies. Yes, those 3 movies are about 20% the book, but they are also 80% more fun than the book.

Back to the tale:

When Fellowship of the Ring came out I was going through some not-so-fun times.

Not life-threatening stuff or anything I didn’t bring on myself. Certainly nothing worth crying about on flakebook like the drama-queens and kings do about the dumbest things just for likes and attention and validation.

Just a bunch of first world problems.

But, in context, it wasn’t fun and I basically was a loser, with a marketing prole mindset, with a destiny of being a two bit MLM distributor without a pot to piss in, or a window to throw it out.

Enter the movie.

There is a part of the movie where the wizard Gandalf The Gray is talking to Frodo in the Mines of Moria. Orcs and demons of the ancient world could kill Frodo and his companions at any time. Gollum was hot on their trail. And they were more or less despairing.

Frodo says:

“I wish the Ring had never come to me. I wish none of this had happened.”

To which Gandalf the Grey replies:

“So do all who live to see such times. But that is not for them to decide. All we have to decide is what to do with the time that is given us.”

That scene stuck in my psychology at the time.

It made me get my head out of my arse, sac up, and start thinking more clearly about getting things done.

It also made me understand the value of time.

We all — rich or poor — have the same 24 hours each day.

We can waste it surfing flakebook and social media, watching people kneel or not kneel at football games, or get seduced by the talking deads on cable news.

Or, we can work.

We can claw our way to our goals.

We can put pencil to paper (or fingers to keyboard) and create.

Time is passing regardless of what you do.

I once heard a story about a guy who wanted to get his Masters degree. He was complaining about how it would take 5 years of night school, and that’s such a long time, yada yada yada.

His friend said:

“So? Time is passing anyway. Five years from now you can have your masters degree, or you can be sitting around doing nothing wishing you’d gotten it. Time is passing no matter what you do.”

Anyway, something to think about.

I don’t care what you do with your time.

But, if you are looking at building your business and thinking “this is going to take me forever!”, realize time is passing whether you use it or not. Six months or a year from now, you could be building and profiting from your own business, or you could be stuck in the same situation you are now, waiting for whatever ducks you think you need in a row to get started.

It’s all up to you, you’re in charge.

Everyone has an hour a day.

Or, even a half hour per day.

Hellz… even 15 minutes per day.

Show me a man who consistently puts 15 minutes per day into building his business and I guarantee he will wipe the floor with the bloke who has 2 hours per day, but spends his time arguing on flakebook or watching TV.

Okay, enough of this drivel.

You either get it or you don’t.

If you get it, and if you’re ready to take your business towards success and prosperity, I can think of no faster way than email. If you have an offer and a list, my “Email Players” newsletter could be the magic staff you use to obliterate the gates to get what you want.

Here are the details:

Ben Settle

Filed under: Email Marketing

When I first launched “Email Players”, a blue light special who subscribed made me the following offer:

(Paraphrased, this was 6.5 years ago)

“Ben! If you’re so good at this, why don’t you put your money where your mouth is? I have an offer that converts at (whatever the %’s were). What if you write me an email campaign and I’ll pay you a commission on the extra sales over what I usually get! This is a great deal, you’d be a fool not to take me up on!”

My response?

“Away with ye, marketing prole boy.”

And off he scuttled… to some forum.

And, in this forum, he whined about my rebuking him to his marketing prole friends and, like the marketing proles do, they all started saying, “yeah, that Ben sure is a dummy — why wouldn’t he take you up on that generous offer?” Along with the usual prattling marketing proles do, with more drama than you can find on a Game of Thrones episode.

Another true story about marketing proles:

Once upon a time I decided to help someone get started in the copywriting bid’niz.

And, this person (a chick), started mysteriously getting various offers (all of them stewpid ideas) from various people (all guys pretending to be successful, but were just newbies) asking her to partner up/JV to sell their products, do work for them in exchange for “exposure”, and other deals that made zero sense at all considering she had zero experience at all, with no portfolio or prior experience. i.e. they simply wanted to have the secks with her and, like marketing proles with zero game do, that was the only way they knew to try.

My point?

Call them cautionary tales.

Marketing proles are everywhere.

And, this is one of the games they play.

If you’re new to this bid’niz, my advice is to tell them to stick it where the sun doesn’t shine.

Create your own offers.

Build your own list.

And email it every day.

As for creating offers and building a list, that’s not my speciality. But, when you’re ready for the email part, that’s where my “Email Players” newsletter comes into play.

It ain’t cheap.

And it ain’t for the marketing proles.

To see if it’s your cup of beer, check it out here:

Ben Settle

Filed under: Email Marketing

One of my favorite documentaries is about the late brilliant actor Steve McQueen, which, while not a “business” or “marketing” or “copywriting” or “email” training… has many embedded lessons on business, marketing, copywriting, and email.

Here’s what I mean:

When Steve McQueen was hired to play the lead in the TV show “Wanted: Dead or Alive”, he was notorious for demanding everything from the stunt men (he fired a stunt man on his first day, even though he didn’t have the authority to do it…) to the scripts were nothing short of the best they could be, and didn’t insult the viewer’s intelligence or come off as fake.

For example:

There was an instance where his character was supposed to fight 5 guy at a time and kick their arses.

Steve’s response?

No, that’s not realistic.

As someone who grew up on the streets, and had been in many actual fights, he knew how fake that was.

His solution?

He made the script writers change it so that his character snuck up on each of the villains, one at a time and isolated, and take them out that way. The result of these kinds of changes was a night and day difference, and a much more dramatic, yet realistic, show that was one of the most popular shows on TV.

That’s the power of being real with your audience.

With not insulting their intelligence.

With giving them a good time, but without making idiotically outrageous claims.

Bring reality to your email copy and watch your sales soar.

To learn my full email copywriting and marketing methodology, go here:

Ben Settle

Filed under: Email Marketing

True story from my Wine Villains event last July:

The day after the event, we all went to a winery. And “Email Players” subscriber, fire-breathing feminist, card-carrying Trump hater, and A-list copywriter (with a list of controls longer than the Clinton machine death count) Kim Krause Schwalm said:

(Paraphrased, based on memory)

“Ben, people think of you as a misogynist and sexist, but there are a lot of girls here to see you at Wine Villains. You obviously don’t hate women, you want to help women.”

My answer?

I don’t want to help *women*.

I want to help people.

Women just need the most help…

Anyway, here’s the point:

I have found that most chicks in this bid’niz can’t stand me. But, the small number who do, are insanely (in a good way, of course) loyal, and some of the best customers I have… who implement, profit handsomely from, and run with the information I teach them.

And they are this way (I believe) because:

1. I don’t put them on a pedestal

2. I don’t try to charm them

(If anything, I try to repel people, but that’s another email…)

3. If they’re mucking up I tell them what they don’t want to hear, instead of going out of my way to supplicate to them (like practically every man in their lives does) and not try to hurt their feelings — something the Facebook attention seekers, drama queens, and amusingly insecure “I give zero fugks!” chest-pounding chicks can’t stand.

In other words, I treat them like I treat guys.

Anyway, why should you care about any of this?

Probably you shouldn’t.

But maybe someone needed to hear it…

Now, on to the fun stuff:

Me pitching you.

If you want to learn my evil misogynist email copywriting ways, have a ball using them, and make a lot of sales implementing them, check out the “Email Players” newsletter by hitting the jump here:

But if you’re a dame, hear ye this:

Only do it *after* you fetch your man a sammich and beer.

Anything else, would be secksist…

Ben Settle

Filed under: Email Marketing

An inquiring mind requests:

“Can you write a email about harvey weinstein to show off your uncanny methods”

During my senior year in college, I did an internship in Un-holywood. And, the entire 8 weeks I was out there I couldn’t wait to get back home.

I hated that town.

I hated the people there.

And, I hated the seedy nightlife and filthy vibe that’s everywhere you go.

This was despite the fact:

  • I could have easily stayed out there working (I worked for some movie producers on the Warner Bros lot — getting a PA job, where everyone starts, on a movie was in the bag if I wanted it).
  • My boss’s wife (who was the casting director of shows and movies like NYPD Blue and Star Trek, while he was a production manager on many movies you’ve heard of) told me when we all had dinner one night I should pursue acting, and, very likely would have at least gotten an audition somewhere. (not that I had an interest in acting, but still…)
  • I had made several key contacts while there, and would probably not have had much trouble finding work in the industry due to the nature of knowing the right people.

Yes, even with a few opportunities for a career in movies (and I love movies) I wanted out.

And, I have never regretted it.

I didn’t know of any secks scandals at the time, but just being out there you can sense the corruption, filth, and depravity.

So the Harvey thing doesn’t shock me at all.

And who knows?

If enough Corey Feldmans and other victims start going to the police, and don’t let the Barbra Walters of the media mock and silence them, then it could all come tumbling down.

In the meantime?

Come to elBenbo’s casting couch (my “Email Players” newsletter), have an offer & plan, and build a list of receptive leads, and you can avoid having to whore yourself out to the cretins of the marketing world… slinging bull shyt affiliate offers, licking client boots, or being beholden to a job you hate.

It’s not nearly as hard as you may think.

And, it can happen fast, too.

When you’re ready for the email part, go ye here:

Ben Settle

Filed under: Email Marketing

“I torture all my friends. It’s how I show love.”

— Crowley
King of Hell/King of the Crossroads

Today is the deadline to get the November “Email Players” issue.

Here’s what awaits you inside my email torture chamber:

  • The world’s most-feared negotiator’s secret to virtually eliminating objections to buying from you in your email copy.
  • 2 secret way to write email copy for clients that (1) practically guarantees any changes they ask for are minimal at worst and (2) can make your copy so many sales you’ll be like a hero to them.
  • The “french fry secret” Wal-Mart and other monster retailers do at their checkout counters to make so many new sales you’ll be slapping yourself silly for not doing this earlier. (Like I did when I first started experimenting with this.)
  • A secret way of using Google to make even mind-numbingly boring topics and ideas exciting and secksy in your copy.
  • A quickie game plan for people on the ropes financially for making quick cash almost on demand. (NOTE: Only works if you already have a list an offer — if you’re brand new, with no list or offer, this probably won’t do you much good.)
  • A “lost” document (I dug up on an old Internet forum) that shows a real-life example of how to “embed” sales pitches into your paid content, emails, books, or any other informational product. (This was written by the world’s greatest direct response historian over 17 years ago — and yet probably less than 300 people on the planet have ever seen it.)
  • And a whole lot more…

Today’s the deadline to get this issue.

If you want it, subscriber here, while you still can:

Ben Settle

Filed under: Email Marketing

True story:

To help promote AWAI’s 2016 Copywriting Job Fair & Bootcamp last year, the great Brian Kurtz gave a testimonial about me.

And, part of it said:

“In a world of self-promoters and people who constantly tell you how good they are at whatever they seem to be good at, Ben is the antitheses of that…he mostly stays home and simply produces e-mail that consistently delivers as both content and promotion…and frankly, he’s so skilled at it, you rarely know which he is doing since he is always doing both.”

Now, full disclosure:

I am far from being a natural at this.

Or, even close to being the best at it.

In fact, the person who I learned a lot about how to do this (combining content with promotion — a staple of my email methodology) from, is the great Dan Kennedy. I have always, since the first time I heard his Peter Lowe talk, been in awe at how he seamlessly interweaves content with promotion in everything he does.

(Books, speeches, newsletters, informational products, etc.)


I have spent many, many (many) hours over the last 15+ years mindlessly trying my level best to de-construct & mimic how he does it for my own content, emails, copy, etc the best I can.

(And he still takes me to school every time I listen to one of his trainings).

But, here’s the thing:

Turn the clock back 17 years to something I read in a secret forum I somehow found when I first started as a copywriter, that was full of A-list marketers and copywriters and multi-million dollar business owners. (I have pages of their stuff printed out, it formed the foundation of my learning.)

I have no idea how I snuck under the rope and got in.

But, I will never forget a post a brilliant guy named Phil Alexander where he deconstructed one of Dan Kennedy’s books and methodically showed (page by page) where Dan inserted “disguised” sales pitches within it.

I cannot put a price tag on how much it’s been worth to me.

In many ways, that document paved a foundation for how I do emails.

And guess what?

I tracked Phil down recently.

And, I asked if I could share it with my “Email Players” subscribers, which I am inserting in the November issue.

It goes to the printer tomorrow.

After that, you’ll miss out.

Here’s where to subscribe:

Ben Settle

Filed under: Email Marketing

“I thought that, when I got the corner office, it was all gonna be rainbows and two-headed puppies. But if I’m honest, it’s been Hell.”

— Crowley
King of Hell/King of the Crossroads

A question perfect for Crowley Month…

One of my Email Players subscribers (who will remain anonymous) asks:

Hoping for some advice from you, sir.

(Not sure if this type of question is covered under the “you can ask for help” benefit of being an EP subscriber, but here goes…)

My niche is __. I have a list of about 20k people. The majority—65% or so—are customers who bought my flagship product (a guide to using ____). I first released the product in 2010 and thanks to some fortuitous promotion near the beginning, it’s done quite well.

I’ve released a handful of other products in the intervening years, all < $30. These sell decently, but they’re inexpensive.

As for emailing daily—since I assume you’ll ask—I’m about 80% there. Most weeks I email 3–4 times, sometimes 5, and the feedback I get is positive.

(Forgive the lengthy introduction; just wanted to provide some context)

Bottom line is this: I’m running pretty low on money. Due to a hefty spousal/child support payment and other non-negotiable expenses, my minimum monthly nut is about $13k).

I email the list and make a few sales, but the cost of most of my products doesn’t amount to what I need to make each month. I promote my most expensive product (the ____ thing) and the response is pretty poor since most folks already own it.

Here’s how I see my options:

• Raise the prices of my products (?)
• Make a new, more expensive product (currently in the works)
• Find something to promote as an affiliate

I guess I’m wondering what you’d do with a warm, fairly engaged list of 20k that has (mostly) bought things in the past—and you’re low on cash.

Sorry again for the non-pithy question. Please tell me to piss off if this is out of bounds, but any advice you could offer would be much appreciated, sir.

There will be no telling my “Email Players” subscribers to piss off.

(“Off you fugk”, though, is always on the table…)

Anyway, here’s the thing:

This is a common problem that can happen to anyone.

And, the answer I gave him (one of the perks of being an “Email Players” subscribers is getting to ask me questions I’m qualified to answer via email) is tucked safely way on pages 14 & 15 of the November “Email Players” newsletter.

I’m sending it to the printer tomorrow.

If you want it, best hit the jump below now while there’s still time:

Ben Settle

Double Your Sales With Email

World Leader In Email Copywriting Education is Giving AwayTips For Doubling Sales With Email Right Now

Use the form below to open his daily email tips and a free digital copy of the prestigious $97/month “Email Players” newsletter…

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

PO Box 2058 | Bandon, OR 97411, United States | (815) 425-4483 |

Copyright 2002-. All rights reserved

Legal & Policies Privacy Policy