“I know thy works, that thou art neither cold nor hot: I would thou were cold or hot. So then because thou art lukewarm, and neither cold nor hot, I will spue thee out of My mouth.”
Oh yeah, baby!
The above is from the book of Revelation.
And while it has nothing to do with business or marketing or selling… I use it as my guide to business, marketing and sales in virtually every ad, email and marketing piece I create.
What’s the big deal?
Because I prefer my readers to be hot or cold.
Someone who is hot, is not only ready to buy, but is ready to solve whatever problem the product I’m selling solves.
And someone who’s cold?
They will move on.
Hopefully unsubscribe from my list.
And, find the solution/business/product that does turn them on — and spend their money on that, instead.
Hot or cold is GOOD.
Lukewarm is bad.
Lukewarm people suck up your time.
Waste your bandwidth.
And, never make a decision.
They are often the people who wander around from one list to the next… never buying, rarely committing… and always complaining.
They’re the blokes who want everything NOW.
And, yes, everything FREE.
Screw that sideways.
That’s why I do everything I can to “spew” them off my lists… to get them to unsubscribe… and, to hopefully, never hear from them.
Hey, I know that’s not “nice.”
But if it’s good enough for Jesus, it’s good enough for me.
And so, it’s the “Email Players” way of selling.
No… it won’t make you popular.
But it can make you more sales.
And make business more fun.
Learn how it’s done at: