Ben Settle

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

Double Your Sales With Email

World Leader In Email Copywriting Education is Giving AwayTips For Doubling Sales With Email Right Now

Use the form below to open his daily email tips and a free digital copy of the prestigious $97/month “Email Players” newsletter…

Your Daily Email Addiction

Filed under: Email Marketing

A couple weeks ago I sent an email showing the contrast between a troll-ish opportunity-minded buyer and a successful investor-minded buyer. I put them side by side for comparison for my own amusement and to sell the April “Email Players” issue, but also as a teaching lesson.

Enter “Email Players” subscriber Conor Kelly.

He responded to that email with an important observation that applies not only to the opportunity-minded buyers who try to troll you, but other assorted omega males:

Value ++ and there’s also an implicit lesson which is you didn’t take the first guy’s comments personally, and instead correctly surmised they were about him and his own head trash…I look forward to being able to brag about my implementation of this content…

Over the years, several readers have observed how much I get an almost sadistic glee and excitement when trolls pick fights with me (besides profiting form them, they’re entertainment, more interesting than TV).

A few have even asked how I can possibly enjoy it so much.

My answer?

It’s easy to do when you realize they are really talking about themselves, and are simply projecting their miserable lives onto you. I didn’t fully understand this until reading Vox Day’s “SJWs Always Lie” book. Inside he documents (from watching it happen in “real time” to people such as Sir Tim Hunt — Nobel laureate, personal experience as a political columnist, and from years of publishing a blog that practically is like catnip for SJWs to attack) how they:

1. Always lie

2. Always double down

3. Always project

It’s as predictable as a politician lying.

And, opportunity-minded trolls follow virtually the exact same pattern.

In fact, they’re so reliable, that when you deal with enough of them, you can (with near 100% certainty) predict exactly what they’re going to say when you catch them lying, how they’re going to respond, and what they will do next — all of which makes them a Valuable gift to smart email marketers. 

In fact, they literally become your unpaid marketing “interns.”

That’s why I say don’t hate them, thank them.

Then, profit from them.

They’re money…

Anyway, speaking of money, let’s wrap this puppy up.

To subscribe to my “Email Players” newsletter, go to this link:

Ben Settle

Filed under: Email Marketing

“Email Players” subscriber Ray Khan not only reveals the ONE big secret to getting anything you want, living the lifestyle you want, and even having the romantic life you want:

(That less than 3% of people will do… but still doesn’t stop me from sharing…)

I’m making money hand over fist with the email list, Ben Settle Style.

No one does it better than you.

My subscription continues to pay for itself over and over.

Of course, I show up and do the hard fucking work too.

I really appreciate and learn so much from you.

Podcasts, [Email Players] Playbook, several of your E-books and your daily emails

The key is just taking ONE fucking idea and running with it.

Today it is so hard to stay focused. Even for myself, being slightly attention deficit.

The way I do it is to stay at my island home (when not travelling) get the work done, pump out the emails, sit back and make money.

So simple, IF YOU DO THE FUCKING WORK! (notice how I keep repeating that?)

Also, I might add I charge premium prices in a commoditized industry. How? By providing top notch customer service to our valued customers.

Best always

One final thing: In the past year, 3 competitors in Canada went bust. Why? Because they sell on price and don’t do the necessary work such as emailing with infotainment.

People just don’t get it.

Do the fucking work, make the money and take vacations like I do, several times of year
to places that are fun, interesting and exciting.

Did I tell you I live on an island, surrounded by Trees, nature and very few people.
Manitoulin Island (7 hours north of Toronto, Canada) is the worlds largest freshwater island


Ray Khan

PS Women stalk me on facebook and ask for out for dates. Why? Because they see the pics of me dining out with my buddies in fancy steakhouses while travelling the world and having a superb time. Haha. I qualify each and every date.

That’s all I’m sayin’, Chuckles.

What people don’t get is it takes work.

Lots of work.

Hard work.

Like the guy in the movie “Castaway” taking all that time and blistered hands to get that first fire started by rubbing sticks together. But, once you get that fire going, it’s just a matter of tending it. Unfortunately, 97% of people are like the guy Earl Nightingale used to mock, standing in front of the stove and telling it:

“Give me heat, and then I’ll add the wood!”

Ah well.

There are two types of people in this world:

Those who take action and those who don’t.

If you’re the latter there’s nothing I can do to help you. No amount of knowledge will do you a lick of good. On the other hand, if you are in the first camp, it doesn’t take much to achieve whatever goals you have — financial or otherwise.

Especially if you use my email system.

And, of course, follow it and implement.

The April issue is going to the printer tonight.

To get it in time, best go to this link and be quick about it:

Ben Settle

Filed under: Email Marketing

I recently read a story about how there are now fact checkers who are fact checking the fact checkers in the news business.

In other words:

The left proclaimed themselves “fact checkers.”

Now, the right is proclaiming themselves the “fact checkers” of the left’s fact checking.

Anyway, there’s a huge upside to you and me from this:

All this fake new rhetoric is only showing just how controlled and manipulated information is and always has been. For vast majority of people, as long as “their side” says something (even if demonstrably fake) it’s true. If the “other side” says something (even if demonstrably true) it must be fake.

Same mentality carries over into business and marketing.

Here’s what I mean:

If you understand how to write emails that position yourself so with your list you’re “their guy” or “their girl”, your marketing’s job is a helluva lot easier than if you have the usual boring, lukewarm positioning everyone else has. It’s also why people who read (with understanding) the April “Email Players” issue (today’s the deadline to subscribe to get it) will have a huge advantage because of this — as it demonstrates a way of doing emails that naturally makes people choose a side (to be on your “side”) without you having to tell them to, without posturing, without beating your chest about what you believe or how great you are, or without any grandstanding whatsoever. It’s even worked to bring people over to “my side” from someone else’s side who had previously despised me.

And, you want to know something?

There’s no reason it won’t be the same for anyone else who uses the info.

Key word is “uses.”

All right, enough.

I’m sending the April issue to the printer later today.

If you’re not on board before then, it’ll be too late.

Here’s the link:

Ben Settle

Filed under: Email Marketing

Today is the deadline to get your hot, sticky paws on the April “Email Players” issue.

Here’s what’s impatiently waiting for you inside:

  • How to “train” your list to read your emails and content before even thinking of reading anyone else’s.
  • How even an ordinary Joe can get lots of engaged social media followers without needing a super charismatic personality or big bewbs.
  • How to “troll” your way to all the sales, traffic, and even media attention you can eat! (The first 11 pages of this issue is examples — i.e. requires thinking and modeling — of ways to troll your market for big profits, including examples from email, Facebook, Twitter, media publicity, and even from a sales letter written by an A-list copywriter.)
  • Why I no longer offer back issues for sale each month, and how the reasoning behind it can be adapted by anyone else (regardless of what you sell) to make a bundle. (In my case, it increased my profits 5-10 times, your milage will vary, but worth a test…)
  • Why I don’t have sales links to my products on my website (and why I believe doing the same on your website can put many many more rupees in your hot little piggy bank).
  • Plus, another 3-page bonus issue of “Ravings of an Adman!” which includes tips like:

How to use email to sell “commodity” type products (like socks)… a secret (used by FBI negotiators) for knowing exactly when to introduce your product in your sales pitches… a powerful persuasion tip from a kidney-stone sufferer… and more.


This issue is heavy on examples, and not so much on “how to.” You’ll have to be able to look at them and figure out how to “adapt” to your product and market and goals. So if you’re not the thinking type (and need paint-by-numbers marketing prole training) best pass.

I’m sending this issue to the printer today.

After that it’s too late to get it.

Here’s the link:

Ben Settle

Filed under: Email Marketing

Couple weeks ago I read about Fox New’s new goal:

To get their advertising time down from 13 minutes to 2 minutes per hour.

Hopefully this becomes a new trend with all the networks.


Well, I haven’t read Investors Business Daily in a long time. But, from what I remember, this is somewhat similar to their ad model of less ads at a higher price, with more content in the publication. That means, the advertising costs more, but the response is higher for advertisers, with way less competition, and a better experience for consumers.

I remember Gary Halbert talking about this years ago.

Specifically, about newspaper advertising.

And, how he made way more profit advertising in the thin (but expensive) publications like IBD (vs Wall Street Journal) and Tuesday newspapers vs the thick Sunday newspapers full of advertising everyone was competing in. I know I’d much rather (for example) pay a premium to have a solo mailing where all they see is my offer, than be competing with other advertisers just to save a few shillings.

In fact, I implemented a version of this principle in Email Players this year.

(With how I used to back end sell products.)

The result?

Has been 9-10 times (no exaggeration) more profit each month so far.

And you know what?

I explain exactly what changes I’ve made, why I made them, and how you can use the same principle with your business (regardless of what you sell) inside the April “Email Players” issue that I’m sending to the printer this weekend.

I won’t say this part is “mind blowing” info.

(The most profitable information rare is mind blowing — usually it’s quite dull.)

But, it is profitable.

Chances are, you’re not doing it.

But, if you did, you’d see a fat bump in profits.

To subscribe in time to get this issue, go here:

Ben Settle

Filed under: Email Marketing

“Email Players” subscriber and automation specialist Jeffrey Traister humbles Yours Unruly by placing me in the company of copywriters whose sandals I’m not even qualified to latch:

(Not that that’s going to stop me from bragging about it…)

There are giant copywriters like Ogilvy, Bly and Makepeace. Then there is Ben Settle. A supernova that burst into the galaxy of superstars with new light in writing email copy that sells.

Your “Email Players Playbook” is inspiring with more provocative ideas than any Hollywood screenwriter. More persuasive than a hot hooker or a Wall Street insider.

Plus, your book “Persuasion Secrets of the World’s Most Charismatic & Influential Villains” is more thrilling than the characters in a Stephen King novel or James Bond movie. You never know what you’ll read on the next page to help seed your next big-idea!

And your “10 Minute Workday” program on how to make money is worth more than an MBA from an Ivy League business school.

Last, your daily emails with their compelling ideas are what I look forward to reading most each day! They’re oxygen to my writer’s life.

Want to know a secret?

There was a time when my self esteem couldn’t hand being called “more persuasive than a hot hooker.”

But, I am no longer saddled with that lack of confidence…

Anyway, onto business:

The April “Email Players” issue is going to the printer in a few days.

Heave-ho on over to the link below to subscribe while there’s still time:

Ben Settle

Filed under: Email Marketing

Currently, I’m reading a biography about David Ogilvy called “King Of Madison Avenue.”

And, it’s quite the fascinating read.

One of my favorite parts is when it talks about how Ogilvy (an atheist) was a big fan of how the Catholic Church is structured, and how he based his ad agency’s structure on a lot of the same principles the church uses.

(Even going so far as to call himself “The Holy Spook”.)

Another thing that stood out:

Ogilvy was one of the best trolls in the advertising business.

This guy trolled everyone.

He’d troll friends, family, employees, clients (telling them things like “don’t buy a dog if you’re just going to bark yourself” or “if you want monkeys, pay peanuts”), his spouses (one time he knew his wife had been busting her butt all day cooking for him, just for him to fix himself a bowl of grape nuts cereal instead of eating the meal…), and even himself.


I don’t know if he used trolling in his advertising.

But, I wonder if he were alive now, especially with social media and memes, if he wouldn’t use trolling in his advertising to the hilt. Especially since one of the big principles he lived by was to always tell the truth in advertising, but make sure you always make the truth interesting.

And few things can make the truth more interesting than trolling.

That is, if done right.

(Hardly anyone does it right, if at all, in their emails or other ads.)

Enter the April “Email Players” issue.

Much of it is showing examples (easily modeled — not copied and pasted — or used as inspiration with a little thinking and application) of profitable trolling via different advertising media (i.e. sales letter, email, press release, facebook, twitter, etc).

This issue goes to the printer in a few short days.

To get it, you have to be subscribed before I send it to the printer.

After that, too late.

Here’s the link:

Ben Settle

Filed under: Email Marketing

Last month, a bloke named Blas Vegas Carrasco wrote on Facebook in front of God and everyone some tips he learned from studying just my free emails that anyone reading this can learn to apply:

  • He’s upfront and honest without being rude
  • He’s a creative writer and I get the feeling he doesn’t do much to edit his copy. Seems more like a flow from his Jedi mind stream of consciousness.
  • His copy is very personal, conversational, and often times humorous. You won’t get lame boring sales “pitchy” stuff from him.
  • He’s polarizing without actually coming out and saying, “Hey, my stuff isn’t for, so-and-so, so don’t bother if you suck.” The polarization and circle of influence he has created happened naturally through the way he writes.
  • He also writes fiction novels which is cool and tells me that he understands storytelling.

Who am I to argue with such a wise assessment?

(Although re: point 4 — I do tell opportunity-minded buyers to not buy, waste of their pesos.)

The ironic part:

While the above attributes are all helpful and learnable… you don’t even need them all to make lots of sales with your emails. A lot of it is psychological, and following proven principles such as the ones I talk about in the “Email Players Playbook” and monthly “Email Players” newsletter.

If you follow those principles, the above happen naturally.

Anyway, the April issue goes to the printer soon.

To get in on this action while you still can, go here:

Ben Settle

Filed under: Email Marketing

One of the most powerful tools of persuasion for email, sales copy, social media, podcasting, or anything else is…


It’s truly an art and craft.

(Not so much a science.)

But hold on a second…

I’m not talking about trolling in the typical trolling way. I am not, for example, saying to behave like some omega male loser living in his mom’s basement eating cheetos and watching pourno in between anonymously trolling people on social media with a cartoon of a bug as a profile image.

I’m talking about trolling in a completely different way.

A way that will polarize your market (zero indifference to you).

Can potentially get you far more traffic (if you hit on the right nerves).

And, will create a brand your most passionate and ardent followers and customers will not only continue buying from, but brag about buying from.

I’ve studied this for years.

And, I’ve done it for almost as long.

(I do it in my emails all the time, many are my most profitable ones, too.)

And guess what?

In the April “Email Players” issue, I show you examples of how to troll in a way that brings you lots of sales, prestige, influence, and customers in various different media, including sales letters, emails, Facebook, Twitter, and even press releases (which can get you booked not only on mainstream media, but podcasts, which, I believe, are even better for most people as far as list building).

These examples are easily “modeled” for whatever you sell.

And, will be waiting patiently for you when the April issue mails next month.

Time is getting short, though.

To make sure you’re on the list in time, go here:

Ben Settle

Filed under: Email Marketing

Last week my favorite social media cartoon Dexter Abraham said on Facebook:

“Just because you can slide some money to FB, have sponsored ads in feeds and copy | paste shitty content does NOT make you relevant”

To which I responded:

“There’s a bigger chance of someone becoming relevant by being blonde with big bewbs and doing bubbly live streams than by running ads”

I was exaggerating a little.

But, there’s still truth in that.

A hot chick puts up a pic of a puppy dog or an estrogen-infused inspirational quote, she’ll get all kinds of attention, high-fives, and new followers.

Average guy does the same?


No need for anyone to get mad at that, it simply is the world we live in, and how biomechanics play out (which is why the late, great comedian Patrice O’Neal would talk about how a even a semi-pretty girl will get swamped with guys trying to hit on her the second she walks out the house, while he had to spend 16 years to get famous for that same girl to even talk to him…)

Anyway, if you’re a guy reading this, fear ye not.

Your boy elBenbo figured out a long time ago how to be “relevant” on social media, get lots of followers, attention, etc.

Ironically though, I avoid these things.

Can’t remember ever taking a selfie.

And, prefer anonymity (unless it’s blatant self promotion) on social media.

But that doesn’t mean I can’t show you how to get these things.

And, guess what?

On pages 13 & 14 of the April “Email Players” issue, I show you how I get people on any of the social media platforms I want (Flakebook, Twitter, Snapchat, whatever), whenever I want, and have pretty good engagement, too.

It’s an old school marketing technique.

But, it works even better on all the new technology, in my experience.

To subscribe in time, head over to the link below and be quick about it:

Ben Settle

Double Your Sales With Email

World Leader In Email Copywriting Education is Giving AwayTips For Doubling Sales With Email Right Now

Use the form below to open his daily email tips and a free digital copy of the prestigious $97/month “Email Players” newsletter…

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

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