Ben Settle

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

Double Your Sales With Email

World Leader In Email Copywriting Education is Giving AwayTips For Doubling Sales With Email Right Now

Use the form below to open his daily email tips and a free digital copy of the prestigious $97/month “Email Players” newsletter…

Your Daily Email Addiction

Filed under: Email Marketing

There’s been  disturbance in the Force.

Apparently, I have a new enemy.

His name?


Basically, he subscribed to “Email Players”, and quit in less than a month.

Then, he asked:

“Hi Ben – I really enjoy getting your emails. Is there a secret architecture behind your best performing emails? Like a list of ‘ingredients’ you employ that ticks all the boxes for someone to buy? Or can you recommend a book on the subject? Obviously you would probably have this in a back issue of one of your newsletters – if so let me know which one and I will get a copy.”

The irony:

The “Email Players Playbook” he got with his subscription showed him exactly what he wanted.

I already gave him the “architecture” of what I do.

I already showed him the “boxes” to tick.

I already showed him the “ingredients”.

If he was too busy or whatever not to read the book, or too drunk on the goo-roo fanboy kool-aid to understand the value in what he was reading, there isn’t any back issue I have that is going to magically give him what he’s looking for.

Anyway, not wanting an opportoonity to go to waste, I decided to bait him a bit.

So here’s what happened:

elBENBO: I don’t sell back issues to non Email Players subscribers or let people back in once they quit. So I suppose the answer is yes, but no.

CLARKIE: Ive unsubscribed. You’re a real piece of shit mate

Followed by some more pleasantries (after, admittedly, I egged him on for my amusement) like “you’re pathetic” and being called “dickhead”, etc.

Brain fart:

My boy Clarkie reminds me of a guy who hits on a girl, then she says she’s not interested, and then he gets needy and angry and starts hurling insults at her. I can only imagine what kind of nightmare customer he’d be. He should be happy though, since I did him a favor (and saved him money) by not letting him buy anything else. After all, if he didn’t do anything with the information he had already gotten, he would have just wasted his money on any back issues (which I don’t sell on the regular anymore, anyway).

Lots of lessons embedded in this email.

I hope you caught them all.

Anyway, if you’re not the butt-hurt type, “Email Players” may be for you.

Or not.

It’s certainly not for the Clarkie’s of the world.

The only way to find out is to subscribe and see.

Here’s the link:

Ben Settle

P.S. Shortly after writing the first draft of this email, he sends me this beauty:

“I am going to put you out of business. That’s my ‘mission’ Your content is shite. Will be so easy. You’ve made an enemy today. Game on dickhead”


First, he likes my content enough to buy more.

Then it’s “shite” because he can’t have it.

Like I said, this is *exactly* how nice guys and self-described male feminists wearing vagina hats and Hillary For President pins to virtue signal around girls, and who then get spurned, behave. Which is timely, because the February “Email Players” issue is about how guys can avoid turning into needy and bitter sad sacks like this, have more control over their emotions, and not only do better with clients and customers to make more sales, but also with chicks.

Filed under: Email Marketing

Once upon a time, Yours Obnoxiously went on a podcast rant about why modern goal-setting (i.e. practically anything you hear on flakebook or the Internet) causes nothing but stress, anxiety, and accomplishing less (if anything at all) for most people.

The gist of it was:

Don’t set outcome goals, set task goals.

In plain English, that means:

Don’t focus on what you can’t control, and instead focus on what you can control.

For example:

(For wait loss)

If you want to lose a bunch of wait in 2018, don’t focus on losing 50 lbs (which you can’t control). Set a goal to eat right each day, to exercise regularly, to take more walks, to be more active, getting your hormones checked (and proceeding accordingly if there is a problem), getting better sleep, laying off the booze & sugar, etc.

Unlike the up-and-down scale, these are all things you can control.

And, it completely eliminates anxiety or frustration.

Another example:

(For guys and relationships)

If you want to find a hot & pleasant woman who wants nothing more in life than to keep your belly full and your balls empty, don’t focus on “finding that woman” (which you can’t control) — focus on your Mission (or finding a Mission if you don’t have one), consistently going to the gym, improving your confidence (mastering a skill is a good way to do this), working on your business, catching yourself and changing your behavior whenever you get needy, observing what the guys who already do have the kind of woman you want are like i.e. don’t ask the deer (chicks) how to hunt it, ask the hunter (guys who get the kind of chicks you want) how to hunt it, and the list goes on.

Another example:

(For finances)

If you want to bust through to the six or seven figure mark in 2018, don’t focus on making the six or seven figures (which you can’t control). Focus on consistently sending attractive offers to receptive leads, on making yourself a better copywriter, on boning up on the best marketing and business-building knowledge, on studying your market and creating offers it’s already waiting for you to sell to them, on driving quality buyers with money to your website instead of worthless freebie-seekers, on putting up 1-click upsells that perfectly complement whatever it is you’re selling, on getting your audience into as many different media as possible (something I’ll be yapping about more in an upcoming “Email Players” issue), and the list goes on.

All things you can control.

Another example:

(People wanting better email results)

If you want more sales with email don’t set goals to have higher open rates, more clicks, or even bigger sales. Instead, focus on writing an email (or more) each day, on constantly improving your email skills, on getting better email delivery, on making sure your emails are bursting through the seams with your personality (hardly anyone does that), on being more controversial, on being less timid, and on being a better overall communicator. (Watch YouTube clips of Johnny Carson monologues, listen to great stand-up comedians, tune into the big talk radio shows — Rush, Savage, Stern, etc — whether you “like” them or not is irrelevant, study their communication abilities, they are easily learned).

All the above you have 100% control over.


Instead of shrieking about Trump’s tweets, study them and reverse engineer how he gets the mass media and all your high falutin’ Facebook friends who natter on about he’s an idiot to bark like trained seals on command any time he wants — giving him even more influence, power, and free marketing each time he does it… then apply what you learn to your marketing.

For example:

Look at his tweets and see which ones get the most likes/retweets/media attention. Then look at them and go, “gee wiz… I could apply what he said there to my market/product…”

Again, it’s irrelevant if you “like” him or love him.

In fact, if you hate him, it’s even more important.


Because that means your emotions belong to him.

Do you like your emotions belonging to someone else?


Then why not use it to your advantage, and figure out how to apply whatever he’s doing to seize your emotions to what you sell. This is a skill few people have. And, it’s also something I’ll also be writing about in “Email Players” in 2018. (And, also, in my Email Beniversity event next Summer.)

Anyway, if you want to learn my emails ways check out “Email Players”.

Today is the deadline to get in on the January issue.

It’s got a business model for a high earning email-driven business handed to you to model, adapt, and run with on a golden platter.

After that?

Well, since I don’t sell back issue on the regular anymore, it’ll be too late.

Here’s the link:

I’m sending everything to the printer today.

Ben Settle

Filed under: Email Marketing

Today’s the deadline to get your filthy paws on the January “Email Players” issue.

Here’s a strip-tease of what’s inside:

  • The “pagan lesbian” subject line secret you can use to give people on your list almost no choice but to open and read your emails. (Works for sales letter headlines, too.)
  • A little-known way of “speed writing” 2, 3, even 4 daily emails in the about the same time it takes to write one.
  • A rare glimpse into a wildly successful business model that is perfect for small lists, and that also (1) is email-driven (2) frees up your time (3) makes consistent sales and (4) perfect for anyone who sells information and/or coaching services. (Not a shred of theory in it, either — in fact, I personally helped build this business model for a subscriber as a case study for a product I want to release next year.)
  • The secret of “stacked continuities” for making your business more scalable, consistently profitable, and secure from the usual sales peaks and valleys.
  • How to write your emails in a way that makes it way harder for some loser copycat to swipe, knock off, or ape your marketing. (Even if they do, it’ll simply hurt their sales and not help them.)
  • A real-life example of an email that can beef up your sales & new client acquisition, while giving you a far stronger personal brand. (This is straight from an “Email Players” subscriber that got him a ton of sales, likes on Yelp, and attention. I hear tell he had a lot of fun writing, it too…)
  • An ex-vice president’s persuasion secret for ramping up your email sales the very first time you use it. (Agora Financial and other marketing power houses do this all day long — and every time I’ve used it, in multiple markets, I’ve seen sales surge. See page 14 for details.)
  • And a ho’ bunch mo’.

Here’s where to get your lovin’ before the deadline later today:

Ben Settle

Filed under: Email Marketing

One of my least favorite kinds of people in the world are politicians.

And, what I dislike even more than politicians are tax & spend politicians.

And, what I dislike even more than tax & spend politicians are Virtue Signaling tax & spend (or is that redundant?) politicians.

And, one of my most disliked Virtue Signaling tax & spend politicians was:

Al Gore.

The reasons for that were many and not important.

But, what is important is, he does one thing better than almost anyone else when it comes to marketing. I won’t say he’s a marketing genius (he’s not). But when he does this one thing, he often gets paid like a marketing genius. And, it’s something every email marketer can apply to your emails to (in almost any niche I’ve seen it used in) make lots more sales, get lots more attention, and build a business with lots more security and stability.

It’s something a lot of smart marketers do, in fact.

In fact, one of the best at it I’ve seen is Agora Financial.

Plus, whenever I do it, I always see a bump in sales.

(Frankly, I should do it more often… and will be in 2018.)

Anyway, if you want to know what “it” is I’m talking about, simply turn to page 14 of the January “Email Players” newsletter (which I’m sending to the printer tomorrow). I not only explain what this is, but also show you an example of what I speaketh of.

To subscriber before I send it to the printer tomorrow, go here:

Ben Settle

Filed under: Email Marketing

A little while back, I saw an article on a right wing website talking about a left wing lesbian pagan, and a book she was promoting, and why the audience should listen to her.

Anyway, it had two extremely powerful components you can use in advertising:

(1) contrast

(2) selling against type

The lesson?

With these two persuasion tools in your hip pocket (contrast and selling against type), it’s almost impossible for your brain to ignore your marketing.

And you know what else?

This is doubly true for your email subject lines.

In fact, that article contained a perfect email subject line “template” that can be used in any market I’ve ever heard of.

So perfect, I hereby knight it the best subject line template of 2017.

And guess what?

In the January “Email Players” issue, I show you this template.

And, I also show you 7 examples for how to apply it so that people not only want to read your email when it hits their inbox before anything else they see, but be “leaning in” to read your email carefully (ignoring all other distractions) and making them far more likely to want to buy from you.

I’m sending this baby to the printer in a couple days.

After that, i’ll be too late to get it.

Here’s where to subscribe, while there’s still a little time left:

Ben Settle

Filed under: Email Marketing

“Email Players” subscriber Alp Turan brings up something the Facebook group-addicted copywriters who think “copy is king!” when it comes to email fear worse than a visit from Krampus on Christmas:

I’ve only been doing daily emails for the last 20 days, but here is the pattern I noticed:

Consistency + email content (what I say) has a greater impact than the CTA or the copy.

For example, I noticed that inspirational and “fat shaming” emails bring in the most sales. __ emails and __ emails have the biggest bonding effect – they get the most replies and unsubscribes, but fewer sales. __ + ___ emails had the greatest impact in terms of positioning me as a leader – a lot of people write in after these saying stuff like “omg you are the only person who talks about this! those gurus don’t know what they’re talking about!”

So I love your suggestion of mixing things up and rotating your themes.

Also, I think a lot of marketers underestimate the importance of showing up daily. It took me a long while to realise that even with my best customers, they are not always ready to buy when I am ready to launch. So it pays to put the offer in front of them daily.

There’s a lot of wisdom in what Alp said above.

(Yes, even with me mischievously leaving out the details of exactly what kind of emails I teach did what for his results… saving those details for the January “Email Players” issue next month.)


Alp is 100% correct.

Mixing and matching themes you read in the “Email Players Playbook” and in the monthly issues will make your emails not only far better than anyone you compete against, but difficult for some loser copycat to knock you off.

Most people simply aren’t deep thinkers.

Especially in Internet marketing land.

(Where everyone wants to swipe and deploy, and not think.)

And, they certainly don’t think deeply enough to mix n’ match as Alp describes.

Want 2018 to bring you more sales from your emails than ever before? Then mix n match the themes, email teachings, subject lines, and other things I teach in the “Email Players” newsletter, seeing what works best for your particular market and product line. (For example, what Alp describes for wait loss niche does not apply to me selling Email Players, golf, prostate problems, or dating — every market is different).

Bottom line?

Mix, match, shuffle, and repeat what I teach.

The more you do that, the more interesting your emails will be, the more likely they’ll be read, and the better the chances of people buying from you.

Of course, the caveat is, you must have my system.

And the only way to get it is to subscribe to “Email Players” and read the free book that comes with the subscription, and the monthly content.

So much Value packed in the January issue.

So much of the green stuff to be made.

So much info that works, even if you’re not a “copywriter” or whatever.

Here’s the link:

Ben Settle

Filed under: Email Marketing

True story:

A few months before “Email Players” subscriber Stefanie Arroyo launched her new business (which launched about two weeks ago), we were hanging out at a local Irish pub here in Ye Olde Bandon, downing a few Guinness pints. And, in the span of about 15 minutes, we pounded out her front and back end business plan (all email driven, no fancy funnels, software, white boards, storyboards, or anything else needed)… on a napkin.

The launch went exceptionally well, too.

And, even with her tiny list, early indications and initial response are showing (when she starts aggressively sending  traffic to her site) she’s off to a great start towards her first goal of consistently earning $20k and more per month by the end of 2018 (with a foundation in place to go as high as she wants from there — to the  upper six figures, low seven figures, and beyond in the years to come).


Why should you care?

Maybe you shouldn’t care, unless this suits your fancy:

The upcoming January “Email Players” issue contains a picture of that napkin in all its glory, as well as a detailed, point-by-point description of her business plan (based on the plan I wrote about back in the April 2013 “Email Players” issue, easily the most popular issue I ever sold) that anyone can use as a “template” for an email-driven information/coaching hybrid business, working just an hour or two per day, that can potentially pay you at *least* six figures per year. And, doing it with no employees, no assistants, and not even any VAs (unless you want them, which can be a wise move.)

This is probably one of the most valuable issues to date.

And, can put many rubles in your hot little hand if you apply it to your business.

But, only if you:

(1) Are subscribed in time to get the January issue

(2) Apply the information to your offers

(3) Get out of that comfort zone of yours

(The #1 thing holding people back from doing anything)

To subscribe in time for this special New Years edition, go ye here:

Ben Settle

Filed under: Email Marketing

“Water’s wet, the sky’s blue. And old Satan Claus, Jimmy, he’s out there. And he’s just getting stronger.”

— Joe Hallenbeck
“The Last Boy Scout”

Let’s talk about Krampus.

Krampus is the evil version of Santa Claus.

He is a half goat/half demon looking thing in chains, with a long pointed tongue and razor sharp fangs. Instead of bringing good kids presents, his job is to punish naughty children with everything from swatting them with birch branches to drowning, eating, and dragging them down to the pit of hell.

Anyway, ‘ol Krampy also visits businesses, too.

And, he dispenses the same punishment on the naughty ones.

What kind of naughty businesses?

Well, for example, businesses that:

  • Don’t send exciting, fun, and persuasive emails each day to their lists (and instead only mail once in a while, with boring lectures, self propping, and that contain zero drama or persuasion)
  • Spend all their time on social media, but never get around to mailing their lists
  • Write boring headlines on their sales letters
  • Create plain vanilla offers nobody cares about
  • Spend all their time & money learning how to build “FUNNELS!” but still haven’t got their first offer up and running
  • Never bother learning from the old school marketers, and get all their edu-ma-cation on social media from people who think direct marketing was invented on Facebook
  • Don’t put the first hour of each day into their Mission
  • And the list goes on

Anyway, Krampus is out there right now.

Skimming the shadows.

Seeking businesses to punish.

And you know what?

If you’re engaging in any of the naughty activities above, then God help you. Because nobody else will…

To tell Krampus to shove it, check out my “Email Players” newsletter.

It’s not cheap.

But, will put the fear of God into Krampus should he come stalking you.

Here’s the jolly ol’ link:

Ben Settle

Filed under: Email Marketing

One of the most valuable marketing lessons I ever done learn-ed was from the great Gary Bencivenga who talked about a low price being almost a reverse form of credibility in a lot of cases.

(There are exceptions, obviously, like low cost lead gen, etc)

Not only is that useful information for marketers.

But, also, for consumers.

Take the Grinch’s case, for example:

……then the Grinch thought of something he hadn’t before.

What if the best business training, he thought, doesn’t come from a low-priced goo-roo’s shopify store?

Maybe legitimately high quality business training, perhaps, would cost a little bit more?

And then the true meaning of success came through, and the Grinch made more sales than ten wannabe goo-roos, plus two!

The Grinch knows.

Anyway, I will never understand why people look for cheap.

Cheap is the new expensive.

Someone who claims to be great at what they do (whatever it is) but has nothing but cheap prices should be immediately suspect, regardless of how they spin it (and a good copywriter can spin it).

My opinion.

Anyway, the needy marketers pounding their chests about how great they are, are ratcheting things up this Christmas, I’ve noticed. (You can pick them out easily enough — they have shoulder pain from constantly patting themselves on the back.)

So before buying, do your homework.

Assume everyone is full of shyt until proven otherwise.

(Yes, especially me.)

All right, that’s enough.

More info on my “Email Players” newsletter here:

Ben Settle

Filed under: Email Marketing

A few months ago, a respected guru (someone I like) said something on Flakebook along the lines of this idea of the hard to get to guru positioning is antiquated, and that transparency, authenticity, and accessibility is where it’s at nowadays.

I found that particularly amusing.


Let’s start with the last part about transparency, authenticity, and accessibility.

For one thing, the former two have always been in for smart marketers.

Being authentic and transparent is not something some millennial on Facebook invented. (Although, there are people who have only sucked on the Internet marketing teet to get their nourishment that think it all started with social media.) Look at many of the great old school businessmen who were doing this back when our grandparents were still toddlers. They were all transparent and authentic.

But what about the accessibility part?

Depends on what they mean by access.

Show me a manager or business owner with a 24/7 “open door” policy (with both customers and employees) and I’ll show you someone who doesn’t get jack shyt done, doesn’t get to see their families as much as they’d like, and are always just an email or text message away from someone interrupting their productivity and/or fun.

There may be exceptions to this.

But they are few and far between.


I can already see the flurry of emails from people who have been lied to by their favorite guru about this, wallowing in the cognitive dissonance fighting me on what I just said.

Good… let the hate flow, my young jedi…

Search your feelings, you know this to be true.

Fact is nobody cares about or values the easy-to-access whore at the bottom of the mountain.

What people want is the classy virgin at the top of the mountain, who you have to go on a dangerous quest to access.

If that analogy is too startling for you, then I’ll use this one:

People with money and a desire to kick some ass don’t learn karate in the easy-to-locate strip mall who will coddle them, and lump them in a class of 200 other people doing pointless punching drills in front of a mirror. They climb the mountain to learn kung fu at Pai Mei’s feet who will abuse, humiliate, and teach them the real secrets of combat, making them bloody their knuckles punching wooden planks, snatch out eyes, carry heavy water buckets up hills, and sleep on the floor to toughen them up.

So it is in the business.

You want people to devalue your knowledge and time?

Then by all means, be a time hoe and give them access to all of your time they ask for free.

If you want people to respect your time and what you offer, you make it harder, not easier, to access you.

Moral of the story?

The marketing white knight chivalry brigade and fluffpreneurs will have you giving all your time and best info away to move the free line, while the marketing cads and knaves like elBenbo swoop in and steal those same would-be customers right out from under your nose by learning how to sell to them using email each day.

To learn my uncouth ways, go here:

Ben Settle

Double Your Sales With Email

World Leader In Email Copywriting Education is Giving AwayTips For Doubling Sales With Email Right Now

Use the form below to open his daily email tips and a free digital copy of the prestigious $97/month “Email Players” newsletter…

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

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