If you’re a copywriter (freelancer or otherwise) this 3rd part of the 4-part Brian Kurtz podcast interview will be like a wet dream for you.
Because Brian has worked with pretty much every world class copywriter in the game over the past 40 years. And, I went into full hardcore fanboy mode asking him to tell me (and my audience, too, I guess, but this was mostly for my own greedy ways) about some of my all-time favorites.
Lessons about them you can’t find in their books, etc.
Stuff only HE would know.
I got the low-down on such greats as:
* Gary Bencivenga
* Jim Rutz
* Clayton Makepeace
* Bill Jayme
* Jim Punkre
* Gene Schwartz
* David Deutsch
* Parris Lomproplous (spelling)
* Mel Martin
P.S. Stick around until the very end for an offer that includes getting your hot, sticky hands on some products that people in our little direct response world are willing to lose a kidney over.