Last year I drove back into the golf market.
And, since it isn’t information I’m selling (which I was selling before) but something completely different, that nobody else is (at least not using the format and mechanism we are), I had to re-examine the market a lot more closely.
In other words…
There are no competitors to study.
No ads I can analyze to see how they approached it.
And, no swipe file of ads to raid for guidance.
Ordinarily I’d have been flying blind.
But, I wasn’t.
You see, my fine feathered little droogie, your boy elBenbo has an ace up his sleeve when it comes to learning about what a list (and market) wants so he can better sell to them — specifically in the headline.
An ace I rarely see anyone else use.
An ace I learned by observing an ooooold school ad agency.
What is it, you ask?
Well, what I did was, I used this trick I learned by studying what the old, “mad men” era Norman B. Norman agency would do to get inside their market’s head and psychology when they created their ad campaigns, and applied it to our Facebook group.
(We don’t even have a list).
I got TONS of market intel.
I know exactly what their objections are. Exactly how much they want what we’re offering. (Without even knowing it exists yet.) And, exactly what to say in a headline when I’m writing an ad.
It’s the ultimate market research/headline writing shortcut.
And guess ye what?
I reveal exactly what it is and how it works in today’s “Ben Settle Show” podcast — which is part 2 of my scathing critique of the show announcer chick’s sales letter.
Here’s where to listen/download it immediately:
P.S. During this 4-part series you’ll have a chance to get my re-released “Copy Slacker” product at a huge discount. Make sure you listen carefully if you want to get your greedy, sweaty little hands on it for $200 off.