A few months ago, I allowed my ex-copywriting apprentice to hang out with me at a local Irish pub here in my cozy coastal town.

I say “allowed” because, she doesn’t live in this town.

She only lives in The Burgle.

And, well, people don’t take kindly to them Burgle folk around here, and it kinda besmirches my reputation to even be seen with her here. But somehow she conned her way into hanging out with me. And, I took her along as I had my cap pulled down to my eyes, a pair of shades on, and my hood up.

Anyway, here’s the point:

While we sat there she quoted something from the Godfather movie:

“Keep your friends close,
but keep your enemies closer.”

As she said that I was enjoying a nicely poured Guinness.

And, I just sort of batted out:

“Keep your girl close,
but keep your Guinness closer.”

What does that mean?

It’s actually very important.

And profitable.

And, if you take it to the heart, can make your success in all the important areas of your life (business, friendships, and, yes, relationships with your chick) happen far faster and be much more sound.

Don’t believe me?

Think I’m making this up?

Then prove it for yourself.

Hit the jump below to hear today’s “Ben Settle Show” podcast episode where Producer Jonathan and I cover another 7 “Email Players Rules” (which are like fan favorite episodes).

We talk about keeping your girl close but keeping your Guinness closer.

But, we also talk about a lot of other things, too.

And, well, I daresay it’ll be the most profitable advice you get today.

Here is the link:

http://www.BenSettleShow.com/120

Ben Settle

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

PO Box 2058 | Bandon, OR 97411, United States | (815) 425-4483 | ben@bensettle.com

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