Today’s podcast is the second of a 4-part series, each of which fanboys over one of the heads on my “Mount Rushmore” (hat tip to the great Brian Kurtz for the analogy) sharing some of the gems I’ve learned from the men who get the most credit (or blame, depending on who you ask…) for any success I’ve had in this crazy corner of the business world.

Last week was all about the great Matt Furey.

Today’s?

The man universally considered the world’s greatest copywriter:

Gary Bencivenga.

Scratch your itching ears and listen right here:

Ben Settle

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PO Box 2058 | Bandon, OR 97411, United States | (815) 425-4483 | ben@bensettle.com

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