This week’s (very short) podcast reveals a secret publication (no longer in print, but easily accessible today) that was the secret weapon of one of history’s greatest copywriters.

You can listen in here:

Ben Settle

Today’s podcast concludes my 4-part “Mount Rushmore” (hat tip to the great Brian Kurtz for the analogy) of people who get most of the credit (or blame…) for any success I’ve had.

The first 3 were Matt Furey, Gary Bencivenga, and Ken McCarthy.

All of which I’ve been fortunate enough to get testimonials from.

This 4th one, I won’t be able to get one from.

Why?

Because the great Gary Halbert passed away over 10 years ago. (Cue up one of the bat shyt woo-woo coaches offering to do a seance…) But, that doesn’t mean I can’t fan-boy all over the place about the things I learned from him and how the impact they’ve had.

Which you can listen to right here:

Ben Settle

Today’s podcast is part 3 of my 4-part “Mount Rushmore” (hat tip to the great Brian Kurtz for the analogy) of people who get the lion’s share of the credit (or blame…) of any success I’ve had in this crazy bid’niz.

I didn’t name #3 in this email for a reason.

I don’t want anyone to pre-judge him (the so-called “internet marketing syndicate” despise him, from what I hear tell, if that tells you anything).

Anyway, I learned much from this bloke.

And, you can hear all about it right here:

Ben Settle

Today’s podcast is the second of a 4-part series, each of which fanboys over one of the heads on my “Mount Rushmore” (hat tip to the great Brian Kurtz for the analogy) sharing some of the gems I’ve learned from the men who get the most credit (or blame, depending on who you ask…) for any success I’ve had in this crazy corner of the business world.

Last week was all about the great Matt Furey.

Today’s?

The man universally considered the world’s greatest copywriter:

Gary Bencivenga.

Scratch your itching ears and listen right here:

Ben Settle

Over the next several weeks, I’m featuring on my podcast my “Mount Rushmore” (hat tip to the great Brian Kurtz for that analogy) of the people who have had the most impact on my business, my income, and any success I’ve had over the years.

Especially the foundational knowledge that makes it all work.

To kick this series off, I’m starting with the great Matt Furey.

A man without whom I’d probably be pumping gas for a living if it weren’t for him.

The guy’s mind has been solid gold to me.

And, if you click the link below, Yours Fanboy will share some of the key things I’ve learned from him, that you can profit from, too:

Ben Settle

P.S. Even the title of this post is a Matt Furey-inspired headline structure. Many things to learn from the Grandmaster of email…

This week’s podcast is the audio of a live podcast I did via Livestream a few weeks back to celebrate the 75th episode of the show.

I basically took questions “on the spot.”

And not one of these donkeys could stump me.

Here’s the link:

Ben Settle

Today’s podcast is part 2 of last week’s about 12 ways to triple (and I think that is actually being moderate about it — I believe it can do much more than triple them) your sales.

Here’s the merry ol’ link:

Ben Settle

This week’s podcast is the first of a two part series showing you 24 ways (this episode has the first 12) to triple (or more) your sales.

Here’s the link:

Ben Settle

Today’s podcast is a “Q&A” episode, answering the questions of all the little people who listen to the show, always pestering me with their lowly questions, selfishly turning my 10-minute workday into a 12 or 13 minute workday.

Lots of info gurgled up all over the place.

Including, the one word that can get almost any email opened.

Here’s the link:

Ben Settle

This week’s righteous podcast contains a list of documentaries I believe can make anyone in business, marketing, copywriting, coaching, more persuasive. They can also help you get ideas your competition will never have. And, many are structured for “persuasion” built-in.

Why is that important?

Because that means, just watching them (and paying attention) will give you a power education on how to structure a persuasive sales argument.

Here’s the link:

Ben Settle

  • Novelist
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  • Email Specialist

PO Box 2058 | Bandon, OR 97411, United States | (815) 425-4483 | ben@bensettle.com

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