Ben Settle

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

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Last month a cinematic tragedy befell us:

Robert Vaughn of the (original) movie “The Magnificent Seven” died.

If you never saw it, it’s a masterpiece of how to position yourself in your market. Not because of the plot, but because of the actors. Specifically, Steve McQueen (one of Hollywood’s highest paid actors in his day).

You see, Steve was *not* the star.

In fact, he probably only has 5 lines of dialogue in the all-star actor lineup.

But, he stole the show.

And, everyone thinks of him when they think of that movie, and it gave him a huge leg up in Hollywood.

How?

Because he figured out ways to “steal” scenes from higher billed actors. He would shake his hat or move his gun, or so all kinds of things whenever he was in the same scenes as the other actors to steal the scenes. It got so blatant that, when the other actors realized what he was doing, they joined in, too. It got to the point where the main actor said he would never work with McQueen again.

Anyway, RIP to Mr. Vaughn.

Y’all made a helluva movie…

Anyway, positioning is everything.

And, the January “Email Players” issue shows you ways straight from the ghost of the world’s “most feared” negotiator to help position your bad self far and beyond anyone else in your niche without hardly breaking a sweat, or needing a big list.

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Ben Settle

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

PO Box 2058 | Bandon, OR 97411 | (815) 425-4483 | ben@bensettle.com

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