Recently, I got to pondering about how to use email to build a freakishly strong bond with your email list (or, in any other media you use to sell in — video, social media, whatever.)
For me, all roads lead to building & strengthening the relationship first.
And, all other things, come second to that.
Like, for example, claims, benefits, facts, copywriting choke holds and tactics, even proof & credibility — I believe those things exist to serve the building and strengthening of the relationship, and not the other way around.
All those things are fine and dandy.
But, only if they’re building the relationship.
(If not, they’re just there to stroke the writer’s own ego and impress the copywriting fanboys.)
The reasons for this are because the tighter your relationship with someone is, the more they will trust you, and, when ready, buy what you’re selling if it’s something they want and can pay for.
Anyway, here’s why I bring this up:
I decided to slip a special report into the March “Email Players” issue called:
“Ravings Of An Adman!”
These are stream-of-conscious mini-topics (a few pages, give or take) I’ll be inserting into issues whenever possible henceforth. Not enough inner-madness to build an entire issue around, but still highly Valuable, quick to learn (and implement), and straight from the asylum of my mind where I’m always thinking about email, marketing, copywriting, influence, and persuasion. To kick the series off, the March issue will include one about building a relationship so strong with your list they’d (figuratively…) help you bury a body, if you asked.
It’s some extremely profitable info.
And, only “Email Players” subscribers will possess it.
To to get it, be sure to subscribe before the looming deadline here: