Here’s an interesting sales letter question:
“Ben, I was just reading your Crypto Marketing Newsletter sales letter and was wondering if this part isn’t costing you sales:
For example, people who never take any action (and need constant hand-holding) should not bother subscribing. Or those easily offended by my (occasional) right-wing politics. Or goo-roo fanboys always chasing the latest “magic pill” products that promise riches without effort.
No offense, but if that’s you, please do not waste your time.
I’m sure there’s a place for you to learn from somewhere.
But It Ain’t
This Newsletter!
Is this snippet costing me sales?
I don’t know.
Frankly, I don’t care, either.
There really are certain people I do NOT want subscribing. Like those extremely needy people who whine, try to abuse my time, don’t appreciate value, have no sense of humor and freak out about the dumbest things.
I say let ‘em haunt the “churn ‘n burn” goo-roos.
And if that attitude costs me sales, so be it.
But you know what?
I’m not sure it’s “costing” me sales anyway.
For one thing, this little launch is doing WAY better than I thought. It’s totally surpassed my original goals and expectations (especially considering my modest sized list).
And for another thing, this kind of “salty” talk works.
Successful people LIKE to be told how it is.
To have the facts (even the downside) shown to them.
Suckers, on the other hand, like to be told they’ll be swimming in a vault of gold coins like Scrooge McDuck just by downloading a lame little $9 eBook.
Hey, I know that offends some people.
But those are the people I DON’T want subscribing to my newsletter, buying my products or even hanging out on my free email list.
Like it or lump it that’s the way it is.
Some people are in the “attraction” marketing business.
And I am too, in some ways.
But I’m also in the “repulsion” marketing business as well.
And you know what?
It’s worked out pretty good so far.
Ben Settle
P.S. The first Crypto Marketing Newsletter issue (about writing emails people like reading and BUYING from) goes to print Monday (March 1st). If you want in on that first issue before it’s too late, just dash on over to:
