Comments on: Right-Wing Copywriting Secrets http://bensettle.com/blog/right-wing-copywriting-secrets/ Your daily marketing addiction Mon, 05 Apr 2010 15:21:18 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Kevin Francis http://bensettle.com/blog/right-wing-copywriting-secrets/comment-page-1/#comment-483 Kevin Francis Mon, 24 Nov 2008 06:28:07 +0000 http://bensettle.com/blog/?p=752#comment-483 Ben, Great post! Suggests a couple of reasons why so much "Madison Avenue" mainstream advertising fails. 1. They forget completely about the audience. 2. When they do remember point #1 they fail to connect because they don't understand the audience. All too often they're wrapped up in their "media elite" cocoon. Kevin Francis Ben,

Great post!

Suggests a couple of reasons why so much “Madison Avenue” mainstream advertising fails.

1. They forget completely about the audience.
2. When they do remember point #1 they fail to connect because they don’t understand the audience. All too often they’re wrapped up in their “media elite” cocoon.

Kevin Francis

]]> By: Ben Settle http://bensettle.com/blog/right-wing-copywriting-secrets/comment-page-1/#comment-465 Ben Settle Tue, 18 Nov 2008 21:42:36 +0000 http://bensettle.com/blog/?p=752#comment-465 Sure, just about anything by Dan Kennedy, for starters. Gary Halbert would be another (he even wrote a newsletter about it -- check out the newsletter talking about his personal ad.) Definitely Matt Furey -- just about all his emails do this. Ben Sure, just about anything by Dan Kennedy, for starters.

Gary Halbert would be another (he even wrote a newsletter about it — check out the newsletter talking about his personal ad.)

Definitely Matt Furey — just about all his emails do this.

Ben

]]> By: Daniel http://bensettle.com/blog/right-wing-copywriting-secrets/comment-page-1/#comment-464 Daniel Tue, 18 Nov 2008 21:39:35 +0000 http://bensettle.com/blog/?p=752#comment-464 Ben, if you can't give the client's url can you point to some examples? Ben, if you can’t give the client’s url can you point to some examples?

]]> By: Ben Settle http://bensettle.com/blog/right-wing-copywriting-secrets/comment-page-1/#comment-461 Ben Settle Tue, 18 Nov 2008 20:46:58 +0000 http://bensettle.com/blog/?p=752#comment-461 Ryan: Funny thing was, this ad was not challenged at all. Even with the bizarre story and outlandish themes. In fact, I had to go back and tone it down a bit on my own (after realizing I went too far in a couple cases). David: There is an url, but there's client confidentiality at stake, so not allowed to say Ben Ryan: Funny thing was, this ad was not challenged at all. Even with the bizarre story and outlandish themes. In fact, I had to go back and tone it down a bit on my own (after realizing I went too far in a couple cases).

David: There is an url, but there’s client confidentiality at stake, so not allowed to say

Ben

]]> By: David http://bensettle.com/blog/right-wing-copywriting-secrets/comment-page-1/#comment-460 David Tue, 18 Nov 2008 20:39:29 +0000 http://bensettle.com/blog/?p=752#comment-460 Is there a URL where I can read this ad? Is there a URL where I can read this ad?

]]> By: Ryan Healy http://bensettle.com/blog/right-wing-copywriting-secrets/comment-page-1/#comment-459 Ryan Healy Tue, 18 Nov 2008 18:39:14 +0000 http://bensettle.com/blog/?p=752#comment-459 I totally agree, Ben. You actually want your client to feel <i>uncomfortable</i> when he reads your ad the first time. Great ads take guts to publish. I totally agree, Ben. You actually want your client to feel uncomfortable when he reads your ad the first time. Great ads take guts to publish.

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