Comments on: Right-Wing Copywriting Secrets http://bensettle.com/blog/right-wing-copywriting-secrets/ Easy, Ethical & Profitable Sales Tips For Serious Entrepreneurs Wed, 10 Mar 2010 04:12:22 -0800 http://wordpress.org/?v=2.9.2 hourly 1 By: Kevin Francis http://bensettle.com/blog/right-wing-copywriting-secrets/comment-page-1/#comment-483 Kevin Francis Mon, 24 Nov 2008 06:28:07 +0000 http://bensettle.com/blog/?p=752#comment-483 Ben, Great post! Suggests a couple of reasons why so much "Madison Avenue" mainstream advertising fails. 1. They forget completely about the audience. 2. When they do remember point #1 they fail to connect because they don't understand the audience. All too often they're wrapped up in their "media elite" cocoon. Kevin Francis<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('483','Kevin Francis'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('483','Kevin Francis','Ben,\r\n\r\nGreat post!\r\n\r\nSuggests a couple of reasons why so much \"Madison Avenue\" mainstream advertising fails.\r\n\r\n1. They forget completely about the audience.\r\n2. When they do remember point #1 they fail to connect because they don\'t understand the audience. All too often they\'re wrapped up in their \"media elite\" cocoon.\r\n\r\nKevin Francis'); return false;">Quote</a></div> Ben,

Great post!

Suggests a couple of reasons why so much “Madison Avenue” mainstream advertising fails.

1. They forget completely about the audience.
2. When they do remember point #1 they fail to connect because they don’t understand the audience. All too often they’re wrapped up in their “media elite” cocoon.

Kevin Francis

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]]> By: Ben Settle http://bensettle.com/blog/right-wing-copywriting-secrets/comment-page-1/#comment-465 Ben Settle Tue, 18 Nov 2008 21:42:36 +0000 http://bensettle.com/blog/?p=752#comment-465 Sure, just about anything by Dan Kennedy, for starters. Gary Halbert would be another (he even wrote a newsletter about it -- check out the newsletter talking about his personal ad.) Definitely Matt Furey -- just about all his emails do this. Ben<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('465','Ben Settle'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('465','Ben Settle','Sure, just about anything by Dan Kennedy, for starters. \r\n\r\nGary Halbert would be another (he even wrote a newsletter about it -- check out the newsletter talking about his personal ad.)\r\n\r\nDefinitely Matt Furey -- just about all his emails do this.\r\n\r\nBen'); return false;">Quote</a></div> Sure, just about anything by Dan Kennedy, for starters.

Gary Halbert would be another (he even wrote a newsletter about it — check out the newsletter talking about his personal ad.)

Definitely Matt Furey — just about all his emails do this.

Ben

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]]> By: Daniel http://bensettle.com/blog/right-wing-copywriting-secrets/comment-page-1/#comment-464 Daniel Tue, 18 Nov 2008 21:39:35 +0000 http://bensettle.com/blog/?p=752#comment-464 Ben, if you can't give the client's url can you point to some examples?<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('464','Daniel'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('464','Daniel','Ben, if you can\'t give the client\'s url can you point to some examples?'); return false;">Quote</a></div> Ben, if you can’t give the client’s url can you point to some examples?
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]]> By: Ben Settle http://bensettle.com/blog/right-wing-copywriting-secrets/comment-page-1/#comment-461 Ben Settle Tue, 18 Nov 2008 20:46:58 +0000 http://bensettle.com/blog/?p=752#comment-461 Ryan: Funny thing was, this ad was not challenged at all. Even with the bizarre story and outlandish themes. In fact, I had to go back and tone it down a bit on my own (after realizing I went too far in a couple cases). David: There is an url, but there's client confidentiality at stake, so not allowed to say Ben<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('461','Ben Settle'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('461','Ben Settle','Ryan: Funny thing was, this ad was not challenged at all. Even with the bizarre story and outlandish themes. In fact, I had to go back and tone it down a bit on my own (after realizing I went too far in a couple cases).\r\n\r\nDavid: There is an url, but there\'s client confidentiality at stake, so not allowed to say\r\n\r\nBen'); return false;">Quote</a></div> Ryan: Funny thing was, this ad was not challenged at all. Even with the bizarre story and outlandish themes. In fact, I had to go back and tone it down a bit on my own (after realizing I went too far in a couple cases).

David: There is an url, but there’s client confidentiality at stake, so not allowed to say

Ben

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]]> By: David http://bensettle.com/blog/right-wing-copywriting-secrets/comment-page-1/#comment-460 David Tue, 18 Nov 2008 20:39:29 +0000 http://bensettle.com/blog/?p=752#comment-460 Is there a URL where I can read this ad?<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('460','David'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('460','David','Is there a URL where I can read this ad?'); return false;">Quote</a></div> Is there a URL where I can read this ad?
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]]> By: Ryan Healy http://bensettle.com/blog/right-wing-copywriting-secrets/comment-page-1/#comment-459 Ryan Healy Tue, 18 Nov 2008 18:39:14 +0000 http://bensettle.com/blog/?p=752#comment-459 I totally agree, Ben. You actually want your client to feel <i>uncomfortable</i> when he reads your ad the first time. Great ads take guts to publish.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('459','Ryan Healy'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('459','Ryan Healy','I totally agree, Ben. You actually want your client to feel <i>uncomfortable<\/i> when he reads your ad the first time. Great ads take guts to publish.'); return false;">Quote</a></div> I totally agree, Ben. You actually want your client to feel uncomfortable when he reads your ad the first time. Great ads take guts to publish.
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