Rules Of The Lame

by Ben Settle on March 10, 2010

There’s nothing more amusing than lame marketers.

I kid you not, either.

It’s like watching a bunch of drunken carnival clowns.

But you know what’s cool about them?

Often, you can keep yourself on track not by buying every product that comes down the pike… but by simply observing what these really lame marketers (especially online) are doing… and then doing the exact opposite.

Below are some things to watch for.

If you find yourself doing any of them, be careful.

You might just be falling under the spell of some goo-roo fan boy’s lame “mind control” tricks:

  • Drenching your ads with empty hype

  • Insisting that positive thinking alone will magically attract riches and fame and fortune to you

  • Excessive bragging

  • Hiding the price (how long can you keep it a secret?)

  • Not thinking, just parroting what goo-roos say

  • Abusing social proof (like, for example, by dropping names of people you don’t really know as if you do know them)

  • Using the exact same pre-written emails 100+ other people are using to sell affiliate products

  • Mindless swiping

  • Trying to create demand in ads for your products

  • Saying you just got off the phone with some goo-roo when trying to sell their product (when you never got off the phone with them, and have never even met them)

And the list goes on and on and on…

Just something to think about.

Word up.

Ben Settle

P.S. If you want to “lame proof” your business, check out the 101 easy and ethical persuasion secrets (used by history’s best sales, marketing, advertising and negotiating pros) over at:

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